Locality

Download Locality’s new report, 'The Local Lift: How Local Video Campaigns Increase Consumer Action,' to learn how localized ad strategies drive deeper consumer connections into measurable results.? Explore insights from Locality’s inaugural study, with The Harris Poll, proving the value of local video ad campaigns for advertising buyers? and brand marketers.?? #WeAreLocality #TheLocalLift #ConsumerResearch #TheHarrisPoll #LocalAdvertising #VideoMarketing #ConsumerTrust #AdTech #StreamingTV #CTV #BroadcastTV #Innovation

How are TV station groups planning to increase ad revenue in 2025??? ? Join Ann Pero Hailer, Locality’s President of Broadcast, for TVNewsCheck’s webinar, ‘Optimizing Multiplatform Advertising In A Non-Political Year.’? ? ?? Register now: https://bit.ly/3V28n0o ? ??? Tuesday, December 3, 2024? ? 1:00 PM ET?? ? Discover how TV station groups are creating fresh opportunities for advertisers in 2025 and learn what media buying agencies are seeking across local linear, digital, mobile, and streaming platforms. Plus, gain insights into breaking down silos and overcoming technology challenges to streamline multiplatform campaign creation.? ? Speakers:? ? Ann Pero Hailer, President of Broadcast, Locality? ? Becky Meyer, SVP, National Sales, Gray Television? ? Rob Bochicchio, President, Centriply and Tango Media Systems? ? Moderator: Paige Albiniak, Contributing Editor, TVNewsCheck? ? This is a conversation you don’t want to miss. Register now to secure your spot today!? ? #WeAreLocality #LocalVideo #Broadcast #Streaming #AdTech #AdvertisingInsights #MarketingInnovation #Webinar #LocalAdvertisingMadeEasy

?? NEW CONSUMER RESEARCH JUST RELEASED ??? ? In our inaugural study with The Harris Poll, ‘The Local Lift: How Local Video Campaigns Increase Consumer Action’, Locality reveals why localized campaigns resonate deeply with consumers to drive ROI for brands. ? ? Download ‘The Local Lift’ report: https://bit.ly/3V1DFEz? ? Key findings include:? ? 71% of Americans prefer ads with a local message, increasing to over eight in ten among adults ages 18-34 (81%).? ? Localized ads outperform national ads in relevance, community connection, and brand curiosity among viewers.? ? Purchase intent jumps to 53% for local video campaigns, compared to just 13% for national ads.? ? “Combining the precision of local streaming with the reach of broadcast creates unmatched value for brands,” says Ann Pero Hailer.? ? Targeting local audiences with the precision of streaming video ads, while maintaining the wide-reaching market specific coverage of broadcast?TV, meets audiences where they are, and the impact is clear. “We’ve seen these trends for years, and now we have the data to prove it,” Keith Kazerman reinforces. ? ? Effective local advertising doesn’t just speak to consumers—it includes them in the brand’s story. Discover the full impact of localized advertising on brand trust, perception, relevancy, and purchase intent from Locality’s ‘The Local Lift.’? ? #WeAreLocality #TheLocalLift #ConsumerResearch #TheHarrisPoll #LocalAdvertising #VideoMarketing #ConsumerTrust #AdTech #StreamingTV #CTV #BroadcastTV #Innovation

As local ad spending evolves, how are marketers meeting new challenges??? ? Locality’s President of Streaming, Keith Kazerman, shares his thoughts in an interview with Paroma Sen of MarTech Series on the need for unified local ad solutions that simplify campaign management and drive results.?? ? Read the full article here >> https://bit.ly/4eqYAHX?? ? “Cross-channel attribution models and enhanced measurement tools [at the local level] provide more accurate insights into campaign performance, allowing advertisers to allocate their budgets more effectively. These innovations are helping to break down silos, enabling smarter, data-driven ad buying that drives better results.”? Discover Keith’s take on how flexible, data-driven local video campaigns are setting brands up to succeed.? #WeAreLocality #LocalVideo #Martech #Streaming #Broadcast #AdvertisingInnovation #LocalAdvertisingMadeEasy

Keith Kazerman, President of Streaming at Locality discusses the latest technologies impacting programmatic advertising and how this will influence ad buying behaviors in this chat with MarTech Series: https://ow.ly/zS3Z50U5Xk0 #marketing #martech #technology #Locality

Why do brands use local advertising as part of their overall marketing strategy?? ? Local advertising does more than just bring brands closer to consumers—it builds communities, strengthens connections, and drives engagement. In Locality and Digiday’s 'State of Local Advertising Report,' discover how brands are turning to local to deliver targeted, resonant messaging that boosts customer loyalty and drives sales. Get the full report here >> https://bit.ly/4f3n23r With data-driven tactics, local advertising empowers marketers to achieve measurable ROI. By zeroing in on specific locations, brands can target audiences by DMA, zip code, behaviors, and context, enhancing performance outcomes across locally targeted video channels. In this report, you will find–???? ? Revenues & Budgets: Trends in local ad spend and revenue attribution for 2025.??? ? Strategies & Channels: Best practices for local engagement.??? ? Local & National Messaging: How local ties into national campaigns.??? ? Measurement & Outcomes: What metrics define success in local ads.??? ? Challenges & Opportunities: Insights into overcoming competition and fragmentation.? ? #WeAreLocality #LocalAdvertising #Digiday #Streaming #Broadcast #CTV #AdvertisingSolutions #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy

How can brands make every local video impression count?? It’s all in the strategy.? “Baking flexibility into the ad spend gives you the ability to shift some of that local budget in one direction, like streaming video, or the other, like broadcast TV, to accommodate the overall campaign strategy." – Steven DeMain, Locality’s EVP of Sales, shares key insights in MediaPost's latest blog ‘A Best Practices Guide to Buying Local Video.’ Read the full article here >> https://bit.ly/4hFAsnX? From crafting a solid data-driven ad strategy to securing fraud-free targeting and personalized creative, Steve highlights the core pillars of impactful local advertising. Flexibility, transparency, and actionable insights transform every local video ad campaign into a catalyst for brand growth. #WeAreLocality #LocalAdvertising #MediaPost #Streaming #Broadcast #AdvertisingSolutions #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy

Say hello to Locality’s newest team members! ??? ? A warm welcome to Lauren Hilton, Seth Wernick, Katie Cooke, Abby Epstein, Brian Morse, Elizabeth Dionne, Jillian Scarfo, Stephen Apruzzese, and Tyler Hebda. ? We’re thrilled to expand our team with these exceptional talents as we continue to help our partners unlock the power of local.? ? Learn more about what it's like to work at Locality here >> https://bit.ly/4bc9ZuC #WeAreLocality #TeamGoals #Streaming #Broadcast #JoinOurTeam #LocalAdvertisingMadeEasy?

Is 2025 the year for larger local ad budgets? Locality and Digiday surveyed nearly 100 brands and agencies to find out!???? ? Read 'The State of Local Advertising Report' for more insights >> https://bit.ly/4f3n23r??? ? Local advertising isn’t just an option– it’s the proven strategy that delivers personalization at scale and measurable ROI. Marketers understand the value of local and plan to double down on their local ad budgets significantly next year.?? ? In this report, you will find–???? ? Revenues & Budgets: Trends in local ad spend and revenue attribution for 2025.??? ? Strategies & Channels: Best practices for local engagement.??? ? Local & National Messaging: How local ties into national campaigns.??? ? Measurement & Outcomes: What metrics define success in local ads.??? ? Challenges & Opportunities: Insights into overcoming competition and fragmentation.? ? #WeAreLocality #LocalAdvertising #Digiday #Streaming #Broadcast #CTV #AdvertisingSolutions #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy?

?? Part Three of our six-part MediaPost blog series is live. >> https://bit.ly/4hJT2vg? ? With time spent with streaming up 129% in just three years, it's now on par with broadcast. Keith Kazerman, Locality’s President of Streaming, discusses why blending these channels at the local level is “great news for the video ad industry.”? ? In Part Three, 'Local Impact: How Mixing Streaming and Broadcast with a Local Angle Can Help Build a Brand,' learn how using data and a local-first approach to advertising across streaming and broadcast can help brands drive meaningful connections with their audiences. ? "When you really dig into local and begin to understand what differentiates the message you’re communicating from a one-size-fits-all approach, you start to break down consumer and consumption habits and all those community differences." - Keith Kazerman ? #WeAreLocality #LocalAdvertising #MediaPost #Streaming #Broadcast #AdvertisingSolutions #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy