JMI

Health disparities, such as delayed diagnosis and treatment, continue to disproportionately affect communities facing greater barriers to care. We’re dedicated to closing this gap through culturally relevant communication that resonates with people in meaningful ways. Strategically partnering with trusted local voices helps ensure health information reaches those who need it most—encouraging early diagnosis and intervention. Culturally attuned messaging helps promote timely care and improve health outcomes for these communities. Let’s work together to address delayed diagnoses and build a more equitable healthcare system for everyone.

Today’s most effective advertising goes beyond promotion—it’s about creating connections that resonate. Strong campaigns reach diverse audiences with compelling stories while staying true to a brand’s core identity. Consider your current efforts—are your campaigns resonating with all your target audiences? As AI technology evolves, how are you adapting your strategies to harness its potential? And how are you measuring success in the fast-changing digital landscape? Tailored, data-driven advertising strategies can help ensure your brand stands out and connects meaningfully with customers. Let’s build advertising that sparks conversations and drives real results. Ready to elevate your brand? Let’s talk.

Health disparities aren’t abstract—they’re the reality for millions of families and communities who face barriers to essential care. At JMI, we’re willing partners in addressing these challenges, committed to creating solutions that matter. By working closely with local leaders and embracing culturally competent communication, we ensure that healthcare information is relevant, accessible, and trusted by the people who need it most. Together, we focus on preventative health and personalized outreach that truly resonates. This is about more than healthcare—it’s about trust, connection, and building a healthier future for everyone. Join us as we bridge the gap, one community at a time.

A well-crafted strategy is essential for driving alignment and reaching your business goals. Our expertise helps businesses and organizations like yours build customer loyalty, improve market positioning, and increase sales through strategies that are customized to fit your unique objectives. As you work on refining your brand’s strategy, consider how a tailored approach can help you better engage with your target audience and adapt to their evolving needs. Data-driven insights and strategic decisions can give you a competitive edge, ensuring your business stays ahead in a rapidly changing market. From strengthening your market presence to staying agile amid industry shifts, we’re here to provide the insights and tools you need to succeed. Ready to elevate your strategy? Let’s connect and start transforming your approach today!

Did you know that nurses make up the largest component of the healthcare workforce, with nearly 4.7 million registered nurses nationwide? As the nation’s primary providers of hospital care and long-term care, they play a vital role across a wide range of services, from private practices to public health agencies, home health care, and beyond. With more than 203,000 new RN positions projected to be created annually through 2031, the demand for skilled nurses is higher than ever—particularly in diverse and underserved communities. Yet, despite their crucial role, there's a lack of diversity within nursing fields like anesthesia, oncology, and pediatric care. At JMI, we recognize this challenge and have developed the Diversity in Nursing program to support healthcare organizations in diversifying their recruitment efforts and achieving greater representation in the field. By recruiting and retaining nurses from a variety of backgrounds, we help ensure that care reflects the diversity of our population. Let's build a more inclusive nursing workforce together. Interested in learning more about how our program can help you meet your recruitment goals? Let's talk.

Health disparities continue to affect countless underserved communities, limiting their access to vital healthcare services. At JMI, we understand that addressing these challenges requires effective communication that resonates with diverse groups. Our focus consists of building genuine connections by tailoring our messaging to reflect the unique needs of these populations. By collaborating with local leaders, we ensure our outreach is both relevant and impactful. Together, we can reshape healthcare communication to foster greater access and improve outcomes for everyone. How is your organization working to overcome cultural barriers in healthcare?

We’re thrilled to announce that JMI is growing, and we’re looking for an exceptional?Agency Project Manager?to join our team! This is an incredible opportunity for someone passionate about delivering impactful marketing and communications projects while collaborating with a dynamic creative team. In this role, you’ll thrive as a self-starter and problem-solver with strong analytical and critical thinking skills. You’ll balance multiple priorities, manage workflow between clients and the agency, and ensure projects are executed seamlessly. Ready to make a difference? Learn more and apply by using the link below. https://lnkd.in/gX88hYgb

During a recent company retreat, we had the privilege of visiting the Black History Museum & Cultural Center of Virginia and participating in "Hidden In Plain Site: Richmond" (HiPS), an incredible VR tour led by J. Dontrese Brown. This immersive experience brought Richmond’s Black history to life, showing us what historic landmarks would look like if they were woven into today’s streetscape. In addition to the VR tour, we also enjoyed a physical walking tour around historic Jackson Ward, where our company was originally founded. Engaging in activities like this allows us to deepen our dedication and refine our approach to connecting brands, cultures, and communities. A special thanks to J. Dontrese Brown for his impactful work and for giving us the opportunity to take part.

At JMI, our dedication to community engagement is demonstrated through the steps we take to support local initiatives. Recently, Brelan Hillman, Chair of HYPE: Helping Young Professionals Engage’s Civic Advocacy Committee, helped organize the Riverfront Development Walking Tour, which offered an inside look at the exciting projects shaping Richmond’s riverfront. The tour highlighted planned improvements to @Brown’s Island, the Padel Plant project at Haxall Canal, and the James A. Buzzard River Education Center—each contributing to enhanced social and educational opportunities along the downtown Riverfront corridor. Special thanks to the tour guides: Alexander Dahm (VENTURE RICHMOND, INC.), Alex Nordheimer and Sam N. (Padel Plant), and Katy Riley (James River Association) for their valuable insights. At JMI, we’re proud to be part of these local initiatives and to contribute to projects that benefit our community. What Riverfront development project are you most looking forward to?

Understanding your market and business landscape is essential for creating strategies that truly connect with your audience. At JMI, we dive deep to uncover the insights that drive impactful, data-driven decisions. By blending qualitative and quantitative research methods, we help you gain a comprehensive view of your audience. Our competitive analysis uncovers hidden opportunities, while our findings are tailored to align with your business goals, ensuring your approach is both strategic and actionable. Whether it's refining your brand's messaging or personalizing your marketing efforts for different segments, our research support enables you to engage your market more effectively. Let us handle the research so you can focus on what matters—connecting with your audience and growing your business. Ready to unlock the full potential of your market? Let’s start a conversation today!