Heraclea转发了
It took me a few days to sit with my thoughts after Expo West. If you’ve ever worked a booth, you know the feeling of flood of emotions all at once. It’s one of those rare times when you get to see first-hand how people react to what you’ve built. And that feeling never gets old. This year, the momentum behind our fair trade initiative was undeniable. People weren’t just tasting the new harvest—they were asking deeper questions: Who grows the olives? Who harvests them? What makes Heraclea different? It was a powerful reminder that education, storytelling, and impact go hand in hand. Some key takeaways I’m still thinking about: ???? People connect with the story behind their food. We need to do an even better job of bringing our farmers’ stories forward. ???Fair trade still needs explaining. Many people care but don’t fully know what it means. That’s on us to fix—starting with our first Impact Report by year-end. ?? Flavors! The excitement around new olive oil flavors was unreal. Safe to say, we’ll be pushing the boundaries of what olive oil can be. Expo is always intense, but I walk away feeling grateful. Thank you to everyone who stopped by, shared their thoughts, and made this such a memorable experience. The future of Heraclea is bright! Sena Guclu Bahceci Daniel Torpey Max Stepanian Tiffany Richeson Julia Knott Sarah Maguire Pablo Restrepo Saida Abdala Armando Medina Quiroga