关于我们
From the Middle East, Firstwater is a specialist advisory firm specialising in corporate brand strategy, cultural transformation, and sustainability consultancy. We collaborate with visionaries, CEOs, and executive teams to bring purpose to life throughout the entire brand value chain.
- 网站
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https://firstwater.ae
Firstwater Advisory的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 2-10 人
- 总部
- Dubai
- 类型
- 私人持股
- 创立
- 2015
- 领域
- Strategy、Transformation、Sustainability、Business Consultancy、Brand Consultancy、Innovation、Analytics、Research、Repositioning、Consultancy、Purpose、Management Consultancy、Brand Strategy、BCorp Certification、Corporate Identity、Brand Activation和Brand Architecture
地点
Firstwater Advisory员工
动态
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?? The hidden cost of brand confusion ?? Brand inconsistency and poor communication aren’t just minor inconveniences—they’re multi-billion-dollar business problems. ?? Companies with weak brand consistency can lose up to 23-33% in revenue (Lucidpress); ?? Poor communication costs US businesses $1.2 trillion annually (Harris Poll & Grammarly); and ?? Employee misunderstanding alone leads to $37 billion yearly losses (Holmes Report). Yet, too many businesses underestimate the financial impact of a clear, consistent brand and aligned messaging. If your brand isn’t crystal clear at every touchpoint—internally and externally—you’re paying for it in lost sales, inefficiencies, and disengaged stakeholders. ?? What do you think? Which costs businesses more: brand inconsistency or poor communication? Let’s discuss ?? ?? https://lnkd.in/d8yJC-fJ #BrandStrategy #BrandClarity #Purpose #Impact #BrandLeadership
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Navigating complexity through purposeful branding ?? From shifting markets to stakeholder demands, corporate brands navigate a maze of competing priorities. So, how do leading organisations cut through the noise? Purpose. But not the kind that's all straplines and sentiment. We're talking about an authentic higher purpose—rooted in mission, principles, and vision—that guides strategic decisions, stakeholder engagement, and long-term growth. Our latest blog post explains how purposeful branding can be a north star for organisations facing complexity, enabling clarity, resilience, and trust. ?? Read the full post here and explore how purpose-driven strategies can unlock clarity in uncertain times: https://lnkd.in/dX9R6--K #BrandStrategy #CorporatePurpose #Leadership #SustainableBranding #Firstwater
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Brand clarity, purpose, and impact. ??https://lnkd.in/ddbETArX