distillery

?? New Ideas. ?? New Work. Freshly distilled - see how our creativity is having a measurable impact on our clients across the world ?? #WeAredistillery

?? Behind the scenes on our latest campaign for Bridgestone. Learn more about the campaign on our blog, link in the comments. #WeAredistillery

?? 100,000+ employees. ?? Unprecedented collaboration across regions and devices. As an early adopter of flexible working styles, TELUS has long relied on Google Workspace to connect global teams in real time and asynchronously. We had the opportunity to team up with both organizations to share how TELUS continues to embrace new Workspace capabilities to collaborate efficiently and seamlessly — from anywhere. Hear from Steve Banick, Vice President of Enterprise IT Services & Enablement at TELUS, and more TELUS team members about how they used Workspace to: ? Thoughtfully lead more than 100k global employees through change ? Reduce technology investments and IT support costs ? Foster a culture of collaboration and work-life balance with agile solutions Read the full story and watch the video at the link in the comments. Thank you to everyone involved in bringing the TELUS story to life! https://lnkd.in/g7EQpHHU

?? Our latest campaign for Bridgestone - Make Every Road Your Comfort Zone with The New TURANZA 6 ??

?? What if you could step inside the world of Westeros, battle your favorite “Game of Thrones” foes, and hunt for dragon eggs across the realm? We recently worked with Google Maps Platform to share how game developer Zynga created an epic, first-of-its-kind experience that gets players in on the “Game of Thrones” action. Zynga’s social-led Dragon Egg Hunt sweepstakes uses Google Maps Platform Photorealistic 3D Tiles to empower fans to explore the series’ iconic locations and engage with players from around the world. “Every ‘Game of Thrones’ fan is familiar with the series’ iconic map, and this sweepstakes is a nod to that lore, creating an unforgettable way to reward our players.” — Yaron Leyvand, Executive Vice President, Mobile Games, Zynga Read the full blog post, gather your allies, and prepare to embark on your own dragon egg hunt! Link in the first comment below ??

Here’s how you helped us: ?? deliver 15,000 courses of antibiotics | Direct Relief ?? support 700 differently abled athletes | Special Olympic Singapore ?? feed 1,170 hungry people | World Food Programme ?? give 50 hygiene packs for asylum seekers | British Red Cross On behalf of everyone at distillery, thank you for helping us help others. #WeAredistillery

Wishing all of our amazing clients and partners a joyful and successful Year of the Snake! May this year bring you prosperity, happiness and exciting new opportunities. ??? #HappyLunarNewYear #WeAredistillery

? In 2025, B2B marketing is going to look a lot more like B2C. ? That was my prediction in Thursday’s PRCA webinar. I've been swotting up on all things B2B marketing trends since joining distillery in November. Like many things in social marketing - and a common theme among the speaker predictions - these trends won’t be new news to seasoned practitioners. We’ve been advising our clients on this for years, or at least I have. But change takes a long time. Organisations have been going through significant marketing transformation to prioritise social/digital marketing, budget accordingly and implement. But I think we're going to see a real shift this year. So what’s driving it? ?? Diversification in budget owners >> Content briefs coming into agencies may not be comms/PR led, but instead be product or customer marketing, distributors, or even heads of sales. Some of this is due to comms headcount being decreased in organizations and it's also being told they have to do more/same with less budget and a focus on financial impact - moving from brand awareness and ER KPIs to leads and conversions. ?? New gen buyer behaviour >> We are entering a time when the decision-makers are digital natives and they are increasingly using social media as part of their decision-making research. ?? Social-first Algorithms >> Interest based content is what is landing in their feed. No one is interested in being sold to - certainly not in their down time doom scrolling. ?? Human-led >> B2B is very much about relationships at a one-to-one level - especially with big ticket items. People buy people. So there will be more importance on employee and exec social visibility / online thought leadership and influencer engagement. I’m merely scratching the surface here. B2B is rich territory. While in the webinar I hinted at the possible ways these may come to life through client briefs, I’ll drop those in a future post. If you can’t wait till then, and are interested in discussing how to lean into these B2B2C trends, please get in touch. ?? Thanks to Sarah Nadif for capturing this candid of me from the webinar.

Join us this Thursday, 9th January, for a fast, fun, and forward-looking 60-minute free webinar as 10 top industry leaders share their #1 prediction for the year ahead. Panellists include: Candace Kuss, Creative Brand Strategist Danny Whatmough, Agency Co-Managing Director, Red Consultancy Kate Matlock, Managing Director, distillery David Gallagher, Co-founder, Folgate Advisors Lou W., Founder, Idea Scout Steve Parker, Managing Director and Social Influencer, Stripe Communications Helen Wood, Director Social & Content, Burson Book now: https://lnkd.in/edy4iaYd

What an incredible year it's been! I’m so grateful for the amazing team and fantastic clients who’ve made it all possible for us in distillery APAC ?? As we wrap up the year, we’re excited to be giving something back. So, while you're relaxing after your Chrissy lunch, take a moment to unwind and take a look through our virtual distillery ???? Click the link here: https://lnkd.in/gYfRcaxp Further instructions in the post below! Here’s to a great 2024 & an even better 2025! ???? Happy Holidays all