Clever Marketing

Your competitors are making the same mistake: They're creating content their TEAM loves instead of content their CUSTOMERS need. The difference? One gets applause in meetings. The other gets sales. #ContentStrategy

If you're talking to everyone, you're talking to no one. This remains the most expensive lesson in marketing—and the one most businesses keep learning the hard way. Narrow your focus. Deepen your impact. Watch your conversions climb.

The "7-Second Rule" of Website Design (And Why 61% of Sites Fail It) Your website has exactly 7 seconds to answer three critical questions before visitors bounce: What do you offer? How will it help me? What should I do next? Yet our analysis of 200+ B2B websites showed 61% fail this basic test. The culprits? 1. Vague headlines filled with jargon instead of clarity 2. Burying the value proposition below the fold 3. Multiple competing CTAs creating decision paralysis 4. Prioritizing design trends over conversion principles Remember: A beautiful website that doesn't convert is just expensive art. Try this: Ask someone unfamiliar with your business to look at your homepage for 7 seconds, then close it. Can they answer those three questions? What website instantly made you understand what they offered and why you should care? Share your example below!

93% of B2B Buyers Start Their Journey with Search. Here's How AI is Rewriting the SEO Playbook: With AI-powered search becoming mainstream, your traditional SEO strategy might be obsolete. Google's SGE, Microsoft's Copilot, and Claude's new search features aren't just new tools—they're completely transforming how your prospects find information. What this means for your business: - Keywords matter less, comprehensive answers matter more -The SERP real estate is shrinking as AI summaries take center stage -Being cited as a source in AI responses is the new "ranking #1" -Intent matching trumps keyword density Smart companies are adapting by: - Creating definitive, structured content that AI can easily reference - Optimizing for "being quoted" rather than just clicks - Building topical authority across subject clusters - Focusing on E-E-A-T signals that both AI and Google prioritize The winners won't just chase algorithms—they'll become the trusted sources that AI turns to for answers. What changes have you noticed in your search traffic since AI search tools gained popularity? Share your observations below! #AIsearch #SEOStrategy #DigitalMarketing #B2BMarketing #ContentStrategy

75% Won’t Read Past This Headline. Here’s How You Can Make Every Word Count. New research found 75% of social shares are based on headlines alone. Yep, you read that right. Most of your carefully crafted content won't get read beyond the headline. But instead of feeling defeated, let's turn this into an opportunity. Here's how to craft headlines that get clicked and drive real engagement. Use numbers strategically. Data shows specific figures capture attention and build trust. Here's an insider tip: odd numbers often outperform even ones. Keep it snappy. If your headline needs a coffee break halfway through, it's too long. The sweet spot? 8-9 words. Make your audience feel something. The best headlines tap into curiosity and excitement or create that perfect "aha" moment. Get smart about your tools. Leverage headline analyzers. They’re like spell-check for engagement. Make it personal. Drop a “You” or “Your” in there and transform content into conversation. What's the most effective headline you've seen lately? Share your favorite below! #ContentStrategy #MarketingTips #CleverContent

We’re not looking for unicorns. ?? No outrageous experience requirements. No impossible demands. Just passionate, talented people who love marketing and helping businesses grow. At Clever, we believe in: ? Creativity without burnout ? Collaboration without egos ? Work that matters without sacrificing balance Check out our open roles: https://lnkd.in/gha32hKe Because we don’t need unicorns. We just need YOU.

Why remote work is still successful… Health is a rhythm, not a destination. ??? At Clever, we believe in healthy rhythms—habits, processes, and behaviors that allow our team to sustain results without burning out. Health isn’t just a goal we aim for; it’s the way we work, live, and lead every day. Margin is essential. We call ourselves margin-makers. When we prioritize what matters most—faith, family, and rest—we lead more effectively and show up better for our team and clients. Remote work allows us to protect these rhythms. Last year alone, Clever’s remote team saved over 16,000 hours in commute time. That’s time back for spending with loved ones, pursuing personal goals, and maintaining balance. ?? Research backs it up: Remote work boosts productivity by up to 47%, according to Gallup. Workers report being 22% happier and more engaged when they have location flexibility (Owl Labs). 77% of remote workers say it helps them maintain a better work-life balance (Buffer). We get that remote work doesn’t work for every organization, but we’re committed to helping our team thrive. ?? If you lead a team, what’s one thing you’ve implemented to help them succeed—whether remote or in-office?

Feedback isn’t criticism—it’s a gift. At Clever, we embrace feedback as an opportunity to grow, improve, and better serve our team and clients. ?? Here’s how we make feedback part of our culture: Normalize it: Feedback happens regularly—not just in formal reviews. Make it safe: Constructive, kind, and focused on improvement. Model it: Leaders go first in asking for (and receiving) feedback. ?? Pro Tip: Ask your team this today, “What’s one thing I could do to better support you?” Then prepare yourself for the truth.

Well, the TikTok ban had some brands and businesses in a full-blown panic. ?? So, what did we learn? 1?? Diversification: If there’s one takeaway here, it’s this—putting all your eggs in one platform’s basket is a risk you can’t afford. A multi-channel presence ensures you’re engaging your audience no matter what happens. 2?? Adaptability: The digital world changes fast, and platform policies can shift overnight. Staying informed and ready to pivot isn’t just a best practice—it’s a survival skill. 3?? Audience Behavior: When platforms disappear (even temporarily), your audience will move. The question is: are you paying attention to where they’re headed? TikTok may be safe for now, but this moment reminds us how important flexibility and proactive planning are for long-term marketing success. ?? Your Turn: How is your team diversifying its digital presence?

Did you know that religious organizations lead all industries in email open rates, with an impressive 59.70%? Why? Trust. Faith-based communities excel at building relationships that feel personal and authentic. When people trust your mission, they’re more likely to open, read, and engage with your messages. ?? Quick Tip: Use a personal touch in your emails. Including sender names like “Pastor John from Grace Church” or “Your Friends at Clever” can boost open rates. Ready to make your email strategy even more impactful? Check out our free Email Marketing Resource for actionable insights: https://lnkd.in/ggawwTfD