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GenAI has overtaken our world, completely changing how many companies approach business strategies. But what actually is Generative AI? Take a look at our newest article, in which we take a deep dive into this fascinating topic and its impacts and implications on IT and business strategies! ?? https://lnkd.in/dMGvjVsr

Artificial Intelligence has reshaped business strategies, and Digital Marketing is no exception— how are Digital Marketers using AI? #WeAreCapicua ??Analysis One of its most common uses, AI boosts data analysis as it allows teams to gather valuable insights into market research, competitors, user behavior, and user needs. ?? Reporting Several AI-based marketing tools help collect, present, and customize reports to monitor performance and make more informed, insight-based decisions. ?? Research Over 35% of digital marketers use Artificial Intelligence to enhance market research! AI helps understand customer behavior and preferences as well as forecast future trends. ?? Content By harnessing the valuable insights gathered through research and data analysis, digital marketers can create content tailored to the customer base's needs and preferences. ?? Chatbots Thanks to NLP, Modern AI-powered chatbots can offer seamless customer service 24/7 with human-like assistance, with over 85% of customers reporting positive experiences! AI has had a major impact on Digital Marketing strategies by helping companies increase productivity, conversion rates, and revenue with data-driven insights. Yet, we believe that the human touch is 100% crucial to delivering campaigns that captivate users and foster their loyalty in the long term. Are you ready to leverage AI to truly connect with your audiences? Send us a message, and let’s start shaping the future together! ?? #AI #ArtificialIntelligence #AIforMarketing #AIforBusiness #BusinessStrategy #DisruptingTheFuture #DigitalTransformation

We’ve been used to hearing about AI from a long time ago, even in sci-fi classics like Terminator and The Matrix! But, simply put, what is AI? #WeAreCapicua Simply put, Artificial Intelligence (AI) works to allow machines to mimic human cognitive capacities so that they can complete complex tasks with no human intervention. Common examples include AI-powered virtual assistants like Siri and Alexa, which can understand human language and respond to questions to make informed decisions. Other daily used techs harnessed by AI include image recognition (think of Face ID!) and product recommendations in your favorite e-commerce sites and apps. As you can see, beyond more complex applications, like processing vast amounts of data or making videos in a matter of minutes, AI is present in the digital solutions we use daily! Are you looking to leverage the power of Artificial Intelligence to develop the next go-to digital product? Get in touch with us, and let’s shape the future together! #AI #ArtificialIntelligence #ProductDevelopment #BusinessStrategy #DisruptingTheFuture #DigitalTransformation #DigitalRevolution?

72% of businesses regularly use AI! From business enhancement to medical diagnosis, how will AI change the future? #WeAreCapicua Take a deeper dive with our latest article! ?? https://lnkd.in/dkv-mrNh #AI #ArtificialIntelligence #DisruptingTheFuture #DigitalTransformation #DigitalRevolution

GenAI keeps recasting several industries, even those that wouldn’t cross your mind when discussing technology! Where can you see the power of GenAI? #WeAreCapicua #AI #ArtificialIntelligence #GenerativeAI #GenAI #DisruptingTheFuture #DigitalTransformation #DigitalRevolution

Global spending on digitalization is expected to reach $3.4 trillion by 2026, but what benefits does Digital Transformation actually bring? #WeAreCapicua ??Experiences Digitalization can be key in gathering insights about users and their preferences to design and develop tailored solutions for their needs and foster engagement and satisfaction. ??Decision-Making With DX-driven data, teams and companies can clean, organize, and visualize data to make more informed decisions, from design strategies and risk management to business growth. ??Efficiency Digital Transformation can help organizations streamline processes with, for instance, routine task automation and AI-powered chatbots to deliver better Customer Experiences. ??Scalability Modern solutions allow companies to scale down or up their operations according to predictable trends and specific demands, promoting efficiency, reliability, and cost savings. Digital Transformation can bring substantial benefits to businesses, from streamlining internal processes to adapting to volatile market conditions and satisfying user demands. Ready to take full advantage of DX to boost your business? Get in touch!? #DX #DigitalTransformation #BusinessGrowth #BusinessStrategy #DisruptiveTechnology

Did you know that over 50% of Digital Marketers report that AI is essential to the success of their campaigns? #WeAreCapicua Artificial Intelligence has the potential to optimize the efficiency and productivity of Marketing teams while reducing marketing efforts and operating costs. Wondering how? Check out our detailed article about the intersection of AI and Marketing! ??: https://lnkd.in/d4TvCrPR #ArtificialIntelligence #AIforMarketing #AIinDigitalMarketing #DigitalMarketingStrategy #AIRevolution #DigitalRevolution #DigitalTransformation

Around 83% of companies rank innovation as a top priority, yet only 3% qualify as innovative. Harness Design Sprints to become a top-tier innovator #WeAreCapicua For starters, no business can build user-centric products if it doesn't deeply understand its target audiences. That’s why Design Sprints has an entire phase for the entire team to understand and empathize with real users! Likewise, by involving partners in the Design Sprint, teams can ensure everyone gets realistic expectations about deliverables while the product aligns with long-term goals. What’s more, Design Sprints are great within Business strategies, as they allow companies to future-proof ideas on a budget to guarantee will drive growth and revenue. - Not sure if Design Sprints are for you? Get in touch; we’d love to partner up with you to take your ideas to the next level! #DesignSprints #DesignChallenges?#BusinessStrategy #DisruptingTheFuture #DigitalTransformation

Not sure if it’s time to optimize your User Experiences? Here are some statistics that can help you decide. #WeAreCapicua ??The Return on Investment of User Experiences can reach 9,900% ??Businesses focused on UX can see conversion increases of up to over 80% ??Just one single bad UX can make 90% of users never return to a site.? ??A second-long delay in loading can lead to up to 7% decrease in conversions. ??Mobile devices generate over 55% of global web traffic, and 45% of users prefer to see content that supports all screens. Building seamless experiences is the ultimate goal, and optimizing your shows a commitment to understanding your user needs and wants! Ready to make the most of your User Experiences and build the digital products you’d love to use? Get in touch with us! https://lnkd.in/dqsEMDsJ #UXdesign #UXoptimization #UXstrategy #UserExperienceMatters #DigitalTransformation

??? Leverage user behavior and analytics to build user-friendly digital products with UX Research Methodologies! #WeAreCapicua UX Research Methodologies refer to the organized approach to understanding user behaviors, needs, and motivations. These encompass both qualitative methods for an in-depth understanding of user behavior and quantitative methods to analyze numerical data to identify patterns and trends. Whatever you choose, you’ll surely gain actionable insights to deliver outstanding User Experiences in your digital products! We have a great article that dives more in-depth into this amazing topic; check it out! https://lnkd.in/d7ajM_kY??? #UXresearch #UserResearch #UserExperience #UserCentric #DisruptingTheFuture