Bumper is a data-driven podcast growth agency. We create audience development strategies that help enterprise podcasters become more successful. Bumper’s podcast marketing experience, combined with our proprietary analytics software, gives podcasters actionable insights to make smart decisions for their shows. Our services include podcast growth strategies, audience analytics frameworks, and automated podcast measurement.
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Jonas Woost and Dan Misener are attending the Evolutions by Podcast Movement conference in Chicago - please reach out if you'd like to say hi!
The Bumper team can't wait to see friends and colleagues at Evolutions by Podcast Movement in Chicago in a couple of weeks! We're especially excited to show off our podcast measurement tool, the Bumper Dashboard. Let me know if you're around and would like to see it.
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Publicitário, fundador do Bicho de Goiaba Podcasts e do Castnews. Autor do livro Podcast Descomplicado.
Estou testando o poderoso painel de monitoramento de métricas para podcast da Bumper. Depois do "falecimento" do #Chartable, essa foi a iniciativa mais empolgante que tive acesso. Uma ferramenta capaz de concatenar os dados do servidor, Spotify, Apple Podcast, Youtube e muito mais. Aguarde o review no CASTNEWS. I’m testing Bumper’s powerful podcast analytics dashboard. After Chartable’s "death," this has been the most exciting tool I’ve come across. It can bring together data from the hosting server, Spotify, Apple Podcasts, YouTube, and more. Thank you, Jonas Woost, for the opportunity and trust!
If you want your podcast audience to grow, you need to do two things: 1. Find new people to try your show 2. Keep your current audience coming back for more The ratio of new to returning audience over time can be an incredibly useful signal of podcast health. But who do we know how many of my listeners/viewers are returning vs new? Dan Misener figured it out: https://lnkd.in/gnB5fQ_M
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Love that Jay Clouse is sharing these charts from the Bumper dashboard. Let’s normalize Listen Time and Watch Time as strong signals of podcast growth and success!
Founder of Creator Science — Helping thousands of creators build sturdy businesses through observation, experimentation, and iteration.
Let me tell you about these two insane charts that show the opportunity for podcasters on YouTube. Our audio podcast has grown steadily. The top chart shows actual time spent listening to the show since it launched in March 2020. This only includes Apple and Spotify, but that's a good, representative sample. And, as you can see, we see steady growth week-to-week and month-to-month. It's a healthy podcast! But now look what happens when we introduce the watch time of our YouTube channel (launched in July 2022) to the SAME chart on the bottom... Spotify and Apple consumption are still shown on that chart. They're just dwarfed by the success of our YouTube channel. That didn't happen overnight. Our YouTube success started in June 2023 (a year into the channel) when we fundamentally changed our approach. Since then, we've consistently generated 10x more video consumption than audio, peaking at 37x more watch time in October 2023. Our podcast has ~2 million downloads in 4+ years, while our YouTube channel has generated more than 5 million views in just over 2 (!!) There's a big opportunity for podcasters on YouTube, but most podcasters aren't actually benefiting from that opportunity. And when you go through the effort of producing a video podcast and DON'T see a result..it's both frustrating AND expensive. So...let me help you figure out video for your podcast. My producer Conor?and I are co-hosting a three-hour live workshop on Friday, October 11, to share everything we know about video podcasting. This isn't a basic or catch-all "how to YouTube" workshop. This is geared specifically to podcasters trying to figure out YouTube – especially those doing remote video interviews like us. Let me tell you – it is NOT easy to find success on YouTube doing remote video podcasts! But we've figured a few things out and built a channel to 100K subscribers now. Chances are you're trying to YouTube like a podcaster. But you ACTUALLY need to podcast like a YouTuber. Learn more and enroll: https://lnkd.in/eQSpYsJG
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Today, we launch the Bumper Dashboard: a measurement tool that combines data from a number of different sources to allow podcasters to see the true performance of their show. Podcast measurement is hard: there are?too many data sources that need to be combined to measure the actual consumption of a podcast instead of simply the delivery of audio files. Some podcast apps give us amazing data, but they act as silos. The Bumper Dashboard solves this by bringing the most important podcast metrics into one place, ingested from a number of services: your podcast hosting provider, marketing attribution services, and popular podcast apps (including YouTube). We look forward to showcasing the Bumper Dashboard at Podcast Movement next week -- let me know if you're around! A huge thank you to my amazing colleagues (Kattie Laur, Miriam Ward, Stephen Hallgren, Dan Misener), I couldn't be prouder of what you've achieved.
Bumper is attending The Podcast Show in London again this year and we'd love to catch up if you're around. This event has become a key date in our calendar to connect with clients, partners and friends from the UK, North America and around the world. We look forward to seeing you there!
We are thrilled to announce that Kattie Laur has joined Bumper as a Podcast Growth Specialist. Kattie brings over 10 years of experience as an award-winning podcast producer and her newsletter, Pod The North, is a must-read for the Canadian podcast industry. Kattie recently launched Canardian, a podcast that gossips about Canadian hometowns with various Canadian podcasting personalities. It’s a great show. Thank you and welcome aboard, Kattie!