BTR Media

DSP Update | Austin H. "Amazon’s DSP has rolled out some exciting new features designed to streamline management, boost performance, and make the overall interface much more user-friendly. Here's a short list of what has recently been released on the platform... ?? Simplified Order Setup – A revamped UI that reduces setup, making it easier to manage campaigns! ?? Additional Frequency Cap Controls – Advertisers can now cap ad frequency at the household level to reduce duplicate impressions and boost reach. ?? AI-Powered Optimization & Line Item Setup – Performance+ uses predictive algorithms to optimize campaigns for better ROI, automating budget allocation and ad targeting." Check out his breakdown of this exciting update below! ??

Why You Should Be Testing Walmart Connect Sponsored Videos | Nick Amos Nick has been testing Sponsored Videos (SV) on Walmart Connect since Q4, and the results speak for themselves—lower CPCs, higher engagement, and greater visibility.? ?? What makes SV a must-test ad type??? Walmart’s Sponsored Video campaigns seamlessly integrate into search results and browse pages, offering a highly engaging shopping experience. They’re easy to launch (just upload a 5-45 sec video to the Video Manager), and you can feature up to 10 products in a single in-search video creative.? ?? How does SV compare to Sponsored Products & Sponsored Brands??? -53% CPC vs. Account-Wide Avg. (cheaper clicks in competitive categories)?? +51% CTR vs. Account-Wide Avg. (engaging visuals drive action)?? +41% Impressions per $1 spent (more visibility for your budget)? With competition rising, brands should be testing Sponsored Videos as an efficient way to capture demand, showcase product variations, and boost high-converting search terms. Many brands still aren’t leveraging this ad type, making it a prime opportunity for cost-effective, high-impact advertising.?Nick loves poppi and they've been leaning in under "soda"!

What’s Inside? ?? ?? Sponsored Products Bidding Updates ?? AMC "Missed Opportunity" Audiences ?? 5 Huge Amazon Ads Changes ?? Instacart’s Free Gift Campaigns → And More!

Understanding customer behavior is pivotal for success. In this episode, Justin is joined by Austin to break down all the details of Amazon's new path to purchase data module. They offer their expertise on how this essential data not only aids advertisers in comprehending multi-step conversion paths but elevates the value of Amazon's multi-touch attribution model. A preview of their conversation:? ??Amazon's path to purchase data provides insights into the top five conversion paths ensuring a comprehensive understanding of the customer journey. ??The episode emphasizes the limitations of Amazon's last-touch attribution model and the potential of multi-touch attribution for holistic strategy development. ??Discover how various ad types, from sponsored products to DSP ads, interact and contribute to effective conversions. ??Get familiar with navigating the path to purchase module to unlock detailed analytics, including sales, new-to-brand purchases, and previously untracked touchpoints. ??Learn how adjusting ad strategies based on path-to-purchase findings can optimize brand discovery and conversion rates. Full episode is linked in the comments! ??

Retail Media Snapshot Series: Walmart Connect (Sponsored Search) ?? As the Retail Media Network of America’s largest retailer, Walmart Connect gives advertisers the power to leverage Walmart’s vast first-party data to reach the right audiences—both online and in-store. With 4,700+ locations and 90% of Americans living within 10 minutes of a Walmart store, this platform provides massive reach and strategic ad placement opportunities.? One of the standout features? The ability to track in-store attributable sales from online ad campaigns, giving advertisers deeper insights into their impact beyond digital.? This series is designed to help advertisers better understand the evolving retail media landscape with clear, easy-to-reference insights on each RMN. Stay tuned as Lance Pacheco shares more of his insights on different RMNs!

Driving Brand Growth | Adam Mellott We take brands to the next level by fully understanding their products, objectives, growth goals, and category landscape. Our approach prioritizes long-term growth, incremental impact, and strategic audience targeting to ensure brands establish a strong presence in their aisle.? At the start of 2024, this brand faced declining profitability, conversion challenges, and market share loss. We identified key pain points, aligned with their vision, built a strategic roadmap, and maintained full transparency—ensuring trust, measurable results, and data-driven adjustments along the way. After a year of working with this brand, we analyzed the numbers through Q4 to assess how our summer and fall efforts carried into the gift-buying season. Here’s what we achieved:?? ?? -26% YoY ad spend?? ?? +10.5% YoY total product sales?? ?? -27% YoY TACOS?? ?? +255% YoY organic sales? Brand Metrics Results:?? ?? 91st percentile – Awareness?? ?? 92nd percentile – Consideration?? ?? 91st percentile – Purchased? With SP x AMC high-value audiences now in play, we anticipate continued efficiency and even stronger customer engagement through 2025!

Prime real estate is valuable—whether it’s a billboard in Times Square, a Malibu beachfront home, or a Top of Search (TOS) ad on Amazon. But just like in real estate, the decision to invest comes down to strategy, ROI, and long-term value.? In this video, Destaney Wishon breaks down the primary considerations when deciding whether TOS ads are worth the investment. While premium placement can drive immediate visibility, it’s crucial to weigh it against profitability to ensure sustainable growth.? Want more insights from Destaney? She’ll be expanding on more scalable Amazon ad strategies at Amazon Seller Week 2025, a free virtual event hosted by Jungle Scout! ?? When? March 10–14, 2025?? ?? Where? Virtual?? This week will be packed with expert sessions, live Q&As, and ready-to-implement strategies to help sellers level up in 2025. Did we mention you could win a FREE Amazon Marketing Plan & Consulting Package valued at $3,000 if you attend Destaney’s session? You can't miss this—register now! ?? https://lnkd.in/gkdukDFN?

How have platforms like Amazon and Walmart reshaped digital marketing? ?? In our latest podcast episode, Destaney and special guest Matthew Zielinski, VP of Digital Strategy at H&H Group, set out to answer this question! They talk about the evolution of the e-commerce landscape and the role of data-driven strategy in creating an engaging consumer experience.?Matt also shares his journey from traditional brand marketing into the digital realm, emphasizing the necessity for convergence between brand building and performance marketing to drive sustainable growth in a highly competitive market. Key takeaways from their discussion:?? ?? Moving beyond traditional ROAS metrics to a holistic approach that balances brand and performance marketing.?? ?? Leveraging Amazon DSP and performance media to drive consumer engagement and long-term profitability.?? ?? Why upper-funnel marketing & clean room analytics are crucial for building a strong digital brand presence.?? ?? The importance of demand creation over just selling products for sustainable growth.?? ?? How brands can stay agile with adaptive strategies and test-and-learn approaches in today’s fast-changing ad landscape.? Full episode is in the comments! ??

How can you use AMC’s “Missed Opportunity” Audiences to make retargeting smarter? ?? Nick Amos takes you through everything you need to know to maximize this new update ?? Some new AMC HVA’s are appearing in the form of “Missed Opportunities”; these are a new (in a way) way to retarget high-intent shoppers who’ve engaged with your brand but have yet to convert. Austin H. has tested pre-existing HVA’s to push for incremental visibility & sales via DSP (see his post here: https://lnkd.in/ggCp_P4t), so it’s nice to see some new lower-funnel audience-creation capabilities made easy. ?? Engagement criteria for “Missed Opportunity” audiences: 1. DPV: Viewed your product detail page but didn’t buy 2. Search Conversion: Clicked a Sponsored Ad but didn’t convert 3. Shopping Cart: Added to cart but never checked out 4. Customer Review: Engaged with a customer review 5. SnS Subscription: Looked at Subscribe & Save but didn’t subscribe 6. Wish List: Added your product to their Wish List but left it there ?? Why does this matter? These audiences are a nice additive for both Amazon DSP & Sponsored Ads boosting - giving us additional retargeting opportunities & pushing for additional (& hopefully the final) touchpoint. Finding the best use-case(s) for AMC audiences per managed brand (acknowledging unique purchase cycles, price points, and category-level customer behavior) is still a work in progress, but we’re diving in, testing, learning, and pushing to adopt new roll-outs like these. Optimizing the funnel, per brand, remains our priority!

Zach Bican makes his first podcast appearance!?? Join Justin and Zach as they discuss the impact of shifting a brand away from heavy reliance on branded spend towards a more category-driven approach. Aligned with seasonal opportunities, this new approach boosted RoAS and enhanced the brand's visibility and growth. Some of their key takeaways:? ?? Shifting focus from branded to category targeting can drive incremental growth and outperform short-term RoAS-centric strategies. ?? Educating clients about the long-term benefits of non-branded exposure is crucial in fostering understanding and patience during initial RoAS declines. ?? Leveraging strong creatives, such as commercial-grade videos, can significantly enhance category targeting strategies and improve overall campaign effectiveness. ?? Sustained advertising strategy adjustments with emphasis on top-of-search visibility can lead to significant organic sales growth and efficient spending. ?? Brands ready to invest in top-of-funnel advertising can further capitalize on category dominance to expand market share and reinforce brand recognition. ?? External marketing efforts, such as social media ads, can strengthen brand presence and drive both Amazon and direct-to-consumer sales. Full episode is linked in the comments!