BTR Media

What will move the needle for your Amazon Ads this year? ?? We answer this question for brands every day, and the ones that are winning are doing a few key things: ? Top-of-Search Video – You’re not just selling a product; you’re selling a feeling, a belief, a future state. Use video to pull customers into your brand story. ? Investing in High-Converting Category Terms – Identify your top-performing keywords with high search volume and stay persistent in winning those placements. ? Driving Upper-Funnel Awareness – Online Video is the next frontier. It can feel like a leap, but Amazon’s audience targeting is intentional, not random—get in the game! ? Testing Amazon’s Latest Innovations – From AMC Custom Audiences to Brand+, brands that experiment early often win. What are you leaning into this year to move the needle?!

The Power of Online Reviews??? In today’s digital retail media landscape, customer reviews hold more power than ever. They don’t just influence purchase decisions; they shape brand perception, drive conversions, and build trust at scale. Whether it’s an in-depth testimonial or a quick five-star rating, reviews are the social proof that turns browsers into buyers.? In Destaney's conversation with Matthew Zielinski, VP of Digital Strategy at H&H Group, they examine the impact of online reviews in e-commerce, how brands can leverage them to increase sales, and why managing your brand’s reputation is just as important as your ad strategy.? Want more insights? Listen to the full episode in the comments!??

Jungle Scout's Amazon Seller Week is NEXT WEEK! Are you ready? The countdown is on; if you haven’t registered yet, now’s the time! Destaney Wishon is taking the (virtual) stage to break down how top brands structure their Amazon ad campaigns for scalable, long-term growth. ?? When? March 10–14, 2025?? ?? Where? Virtual & FREE? What can you expect from her session??? ? How to properly segment your campaigns to maximize performance across the funnel?? ? Why a one-size-fits-all bid strategy doesn’t work—and how to optimize for profitability & efficiency?? ? How to align your ad strategy with search intent to capture high-value shoppers?? And more! If you want to scale your brand efficiently and stay ahead of your competitors in 2025, you can’t miss this session.? ?? Register now! https://lnkd.in/gkdukDFN

BTR in Denver??? Great things happen when we get in the same room! Adam and Zach joined Emery and Lindsay in Denver, CO for a few incredible days of collaboration, strategy, and relationship-building—both with each other and with our amazing client, NEWPORT.? We did a yearly recap and strategic planning with the Newport team, as well as a deep dive on SP x AMC, STV & CTV, and Amazon DSP to align on key initiatives and future tests. Nothing beats in-person collaboration to drive innovation and retail expansion opportunities. We will continue to prioritize face-to-face time—especially in a remote company. It makes all the difference! These meetups deepen client relationships and drive real, measurable impact for the brands we work with. Thankful for each opportunity we have to grow closer and strengthen our team! #BTRtogether ??

DSP Update | Austin H. "Amazon’s DSP has rolled out some exciting new features designed to streamline management, boost performance, and make the overall interface much more user-friendly. Here's a short list of what has recently been released on the platform... ?? Simplified Order Setup – A revamped UI that reduces setup, making it easier to manage campaigns! ?? Additional Frequency Cap Controls – Advertisers can now cap ad frequency at the household level to reduce duplicate impressions and boost reach. ?? AI-Powered Optimization & Line Item Setup – Performance+ uses predictive algorithms to optimize campaigns for better ROI, automating budget allocation and ad targeting." Check out his breakdown of this exciting update below! ??

Why You Should Be Testing Walmart Connect Sponsored Videos | Nick Amos Nick has been testing Sponsored Videos (SV) on Walmart Connect since Q4, and the results speak for themselves—lower CPCs, higher engagement, and greater visibility.? ?? What makes SV a must-test ad type??? Walmart’s Sponsored Video campaigns seamlessly integrate into search results and browse pages, offering a highly engaging shopping experience. They’re easy to launch (just upload a 5-45 sec video to the Video Manager), and you can feature up to 10 products in a single in-search video creative.? ?? How does SV compare to Sponsored Products & Sponsored Brands??? -53% CPC vs. Account-Wide Avg. (cheaper clicks in competitive categories)?? +51% CTR vs. Account-Wide Avg. (engaging visuals drive action)?? +41% Impressions per $1 spent (more visibility for your budget)? With competition rising, brands should be testing Sponsored Videos as an efficient way to capture demand, showcase product variations, and boost high-converting search terms. Many brands still aren’t leveraging this ad type, making it a prime opportunity for cost-effective, high-impact advertising.?Nick loves poppi and they've been leaning in under "soda"!

What’s Inside? ?? ?? Sponsored Products Bidding Updates ?? AMC "Missed Opportunity" Audiences ?? 5 Huge Amazon Ads Changes ?? Instacart’s Free Gift Campaigns → And More!

Understanding customer behavior is pivotal for success. In this episode, Justin is joined by Austin to break down all the details of Amazon's new path to purchase data module. They offer their expertise on how this essential data not only aids advertisers in comprehending multi-step conversion paths but elevates the value of Amazon's multi-touch attribution model. A preview of their conversation:? ??Amazon's path to purchase data provides insights into the top five conversion paths ensuring a comprehensive understanding of the customer journey. ??The episode emphasizes the limitations of Amazon's last-touch attribution model and the potential of multi-touch attribution for holistic strategy development. ??Discover how various ad types, from sponsored products to DSP ads, interact and contribute to effective conversions. ??Get familiar with navigating the path to purchase module to unlock detailed analytics, including sales, new-to-brand purchases, and previously untracked touchpoints. ??Learn how adjusting ad strategies based on path-to-purchase findings can optimize brand discovery and conversion rates. Full episode is linked in the comments! ??

Retail Media Snapshot Series: Walmart Connect (Sponsored Search) ?? As the Retail Media Network of America’s largest retailer, Walmart Connect gives advertisers the power to leverage Walmart’s vast first-party data to reach the right audiences—both online and in-store. With 4,700+ locations and 90% of Americans living within 10 minutes of a Walmart store, this platform provides massive reach and strategic ad placement opportunities.? One of the standout features? The ability to track in-store attributable sales from online ad campaigns, giving advertisers deeper insights into their impact beyond digital.? This series is designed to help advertisers better understand the evolving retail media landscape with clear, easy-to-reference insights on each RMN. Stay tuned as Lance Pacheco shares more of his insights on different RMNs!

Driving Brand Growth | Adam Mellott We take brands to the next level by fully understanding their products, objectives, growth goals, and category landscape. Our approach prioritizes long-term growth, incremental impact, and strategic audience targeting to ensure brands establish a strong presence in their aisle.? At the start of 2024, this brand faced declining profitability, conversion challenges, and market share loss. We identified key pain points, aligned with their vision, built a strategic roadmap, and maintained full transparency—ensuring trust, measurable results, and data-driven adjustments along the way. After a year of working with this brand, we analyzed the numbers through Q4 to assess how our summer and fall efforts carried into the gift-buying season. Here’s what we achieved:?? ?? -26% YoY ad spend?? ?? +10.5% YoY total product sales?? ?? -27% YoY TACOS?? ?? +255% YoY organic sales? Brand Metrics Results:?? ?? 91st percentile – Awareness?? ?? 92nd percentile – Consideration?? ?? 91st percentile – Purchased? With SP x AMC high-value audiences now in play, we anticipate continued efficiency and even stronger customer engagement through 2025!