BTR Media

Prosper Preview ??? The Prosper Show has been a whirlwind of incredible conversations, new connections, and big ideas! Destaney, Adam, and Emery have been soaking it all in—meeting fantastic brands, talking strategy, and of course, rocking our signature orange jackets on the floor (and on stage)!??? If you haven’t caught us yet, there’s still time! Shoot us a message and let’s connect before the show wraps up.? And don’t worry—a full recap of everything we’ve learned, discussed, and experienced is coming soon. Stay tuned! #BTRtogether

NYC with Bird Buddy!???? Nick and Alex made their way to New York City last week, where Nick had the quintessential Big Apple experience for his first trip to the city. Pizza? ? Subway? ? Times Square? ? And of course, a strategy session with one of our incredible partners! ?? During their visit with YouJin Choi and Dejan Bukovnik, they recapped Q4 wins, tackled challenges, and mapped out 2025 (and beyond) with a laser focus on scaling toward even bigger growth goals.? Highlights:?? ?? Tailoring creatives to different customer segments within our funnel?? ?? Leveraging AMC path-to-purchase reports & custom audiences to enhance ad strategy?? ?? Expanding into upper-funnel opportunities (OLV & Sponsored TV) to fuel demand before peak season?? ?? Holistic strategy across multiple retailers to maximize impact? Although a quick trip, it was filled with lots of wins! We’re so thankful for the opportunity to strengthen our relationship with such an incredible brand and community. #BTRtogether

What’s Inside? ?? ?? Latest on AMC ?? Impact of DSP ?? Benefits of AMC-SP → And More!

Have you hesitated to utilize AMC and explore how its vast capabilities can elevate your brand? Here’s some Monday motivation from Adam Mellott about how our brands have seen success with Sponsored Products-AMC campaigns! ?? “We are seeing fantastic SP-AMC campaign performance across the majority of our managed brands at BTR Media. If you're not testing SP-AMC audiences in order to "refine" your touchpoints across customer segments, you're late to the party! For reference, this performance is specific to one high-priced product in the consumer electronics category: ?? Two AUTO campaigns with AMC-audience implementation: - 47 orders / 1.26% CTR / 4.72% CVR / $16.81 ROAS / $10.11 CPO ?? Entire account AUTO campaign performance over same date range: - 464 orders / 0.81% CTR / 4.24% CVR / $14.34 ROAS / $11.05 CPO Greater overall reach across legacy AUTO campaigns, but far greater performance across the board across AMC-refined AUTO's - Higher CTR, CVR, ROAS, and lower cost-per-order.”

In e-commerce, things move fast—and sometimes, you drop a sock. ??? In our latest podcast episode, Domenic DiSiena, VP of E-Commerce at Nestlé Health Science, shares his simple but powerful mindset for managing multiple platforms: focus on what’s critical, keep moving forward, and don’t get stuck in the noise.? Whether you're balancing Amazon Ads, Walmart Connect, Instacard Ads or beyond, mistakes will happen. How do you respond? Pick up the sock and keep going.? Listen to the full episode to hear how this approach helps brands stay agile and competitive in the space! ??

The Prosper Show is less than a week away, and we can't wait to take the stage and floor! ?? Here’s where you can find us: Women’s Meetup - Destaney Wishon will be sharing her inspiring story, and potentially some advice, on everything she’s learned on her journey as a female founder. This is one of the two incredible events Prosper is hosting for Women! PPC Quiz-a-thon - Destaney will be moderating The Big Prosper PPC Quizathon alongside these other incredible leaders in the space! Neha Bhuchar, Ali Babul, Max F Hofmann, Vincent Montero, Laura Pattison Sreenath Reddy, John T. Shea ???????? Ultimate AI Hack-a-thon - Adam Mellott will be showcasing his AI expertise at this year's Ultimate AI Hackathon, along with brent wees,RECC and many others. This is a fully interactive event where teams will compete & collaborate on completing objectives using only AI tools! "How to Build Brand Awareness Through Amazon Online Video" - Emery Robbins and Rob Wiltsey will be speaking on how to use video to win on Amazon and other marketplaces by combining video expertise leveraging the latest in generative AI, exploring the power of Amazon Online Video (OLV), and using Amazon Sponsored TV as a dynamic tool to amplify your brand’s presence. ???????? Destaney will also be leading an Amazon Ads Q and A covering everything from AMC to keyword research and video ads with Bradley Sutton. Find them at the Amazon Ads booth and ask all of your burning questions! Additionally, alongside Helium 10, she will be leading a presentation on "Share of Voice: Why it matters" - This will be a fun session where they dive into advertising, revenue, and how to better understand your category. Amazon Ads Partners will be hosting a creator session where Destaney will dive into everything from brand building to creatives in Amazon Ads! ???????? Prosper is always one of the biggest events of the year, and we are beyond excited to be back in Vegas to connect with some of the brightest minds in the industry. If you haven’t booked a ticket yet, use Destaney’s discount code in the comments for $100 off the Attendee All-Access pass! See you soon!?? ?? ?? ??

How does failing fast in e-commerce relate to doing laundry? ???? Domenic DiSiena, VP of E-Commerce at Nestlé Health Science, joins Destaney in our latest episode to break this down and explain how at Nestlé, they’re mastering adaptability by encouraging teams to fail fast. He outlines how large companies like Nestlé can compete with smaller, agile brands by stimulating innovation and maintaining a strong brand presence across multiple e-commerce platforms. Domenic also elaborates on how Nestlé leverages its diverse portfolio to engage with consumers at various life stages, particularly focusing on loyalty and building consumer trust. A few of their main points: ?? The necessity of evolving e-commerce strategies to align with digital trends and consumer behavior shifts over the past six years. ?? Building trust and loyalty is pivotal for brand success, emphasizing the need for dynamic content and personalized consumer engagement. ?? The ability to move quickly to market demands is illustrated through the fast-paced development of the Vital Proteins Colostrum capsule. ?? Successfully managing multiple e-commerce platforms requires clarity on what aspects are critical for each platform and maintaining focus amidst the complexities. ?? Evangelism and consumer trust play vital roles, particularly in the context of incorporating new trends and innovations. Listen to the full episode at the link in the comments! ??

Start your week off with a new Sponsored Brands Creative update??? Nick Amos breaks down the new “Creative Strength” Beta within SB Creatives! ?????? “This feature is populating within the Sponsored Brands (image-based) creative section and helps you to better understand your current "creative strength" from 'Low' to 'High'! Starting back in Q4, Amazon began choosing the single "best" image to show the customer versus the carousel of 2-5 images. With this in mind, when possible (always possible with the AI-image generator!), it's suggested to add a variety of assets to allow Amazon to "automatically show the best image to match customer intent." I believe this hints towards the fact that image selection will become increasingly data-driven, with the algorithm prioritizing assets based on engagement and conversion trends. Moreover, the feature tells us that "creative strength shows how well your assets may contribute to overall ad performance. You can improve it by increasing the number and variety of images and headlines in your campaign." Maybe we'll soon see the option to have more than 1 headline added to each creative and allow the algorithm to test different creative combinations further! ?? As it stands now, 1-2 images added to the creative gets you "Low", 2-4 gets you "Medium" and 5 will get you to the "High" strength mark. Eager to see how much SB, along with the other Amazon ad types, evolve(s) through the rest of 2025! SB continues to be a powerhouse of an ad type with its customizability, landing page options, and natural CTR-driving capabilities”

BTR Anniversary!!!?? Destaney Wishon has been leading us for 7 incredible years! From day one,?her vision, passion, and drive?have shaped not only our team but also the entire?e-commerce and Amazon advertising space. The?mark she’s left on this industry is undeniable, but her impact goes far beyond strategy and results—she inspires, challenges, and empowers everyone around her. Her ability to create and maintain a culture of excellence, passion, and innovation in a remote company has been nothing short of remarkable. Destaney, thank you for your leadership, your vision, and the way you show up for us and the brands we serve every single day.?We wouldn’t be who we are without you! #BTRtogether ??

DSP ?? Sponsored Ads | Austin H. “The true impact of DSP in the customer's journey has always been a black hole. However, with the recent rollout of Amazon's top 5 conversion paths, the effect of Amazon DSP is now clear—it not only drives sales for many brands but also plays a key role in attracting and engaging shoppers. Let's take a look into a path to conversion report for one of our supplement brands... ?? Amazon DSP direct sales – $155K in revenue over the last 30 days and leading the charge with 30.34% of conversion path sales; DSP has proven to be a direct-to-purchase conversion. ?? DSP to SP Conversion – Multi-touch paths like DSP --> Sponsored Products --> Purchase show the power of combining awareness, consideration, and conversion for maximum impact. This makes up roughly 11% of conversion path purchases over the last 30. ?? SP to DSP Conversion – Intent-driven traffic that may not have converted without additional touchpoints across consumer searches—this is the DSP effect. At a glance, the report may suggest subpar NTB growth. However, it’s important to consider a key note with this brand’s strategy: leveraging DSP to introduce customers to a trial-size product, then upselling them to standard sizes or guiding them into an active subscription. This approach focuses on long-term customer retention and lifetime value rather than immediate NTB sales. Why Does This Matter? ?? DSP is not just about immediate NTB sales—it’s also about brand-building and customer retention, especially in the supplement space. By guiding customers through a structured buying journey, we’re not just acquiring one-time buyers; we’re nurturing repeat customers and subscription-based revenue.”