BTR Media

The madness has begun! Black Friday + Cyber Monday are upon us, so here are a few reminders from Destaney Wishon: ?? Products with bigger discounts are likely to perform better. Shoppers are hunting for the best deals—make sure your pricing strategy reflects that! ??? Keep an eye on bids and budgets. If you see a drastic change in conversion rate day over day, keep an eye on the bids for your top targets and adjust as needed. Use budget controls to make sure you are optimizing for your overall goals. ?? Adjust copy and creatives to reflect the dates of your deals! You can call out your deals through your headline copy and adjust creatives as needed to align with the season. ?? Keep tabs on inventory performance and adjust your PPC strategies accordingly. If needed, slow down sales velocity to avoid running out of stock. Keep these tips in mind to make the most of Black Friday + Cyber Monday! ???

Happy Thanksgiving from our team to yours! ?? Our incredible team makes everything possible and we are so thankful for their consistent dedication, hard work, and passion for growing BTR Media. Today, we celebrate not just the work we do together but also our family and friends, who are always in our corner and show us immense love and support. Wishing everyone a joyful and restful holiday with their loved ones before the craziness of Black Friday + Cyber Monday! ??

LAST CHANCE to hear Destaney Wishon on Jungle Scout's webinar today! You'll learn... ??? How to create high-converting seasonal ads with Amazon’s new AI Creative Studio. ??? Unlock new customer segments through Amazon Marketing Cloud (AMC) and DSP retargeting. ??? Leverage market insights to identify the most profitable keywords and products to prioritize. ??? Smart dynamic pricing tactics to boost net margins during periods of peak traffic. ??? Seasonal merchandising strategies to drive higher click-throughs and conversions. ??? TODAY ? 12pm CST Sign up here: https://lnkd.in/gaVWxUyn

Who's ready for the e-commerce Super Bowl?? Black Friday and Cyber Monday are just days away, and now is the time to make sure all your campaigns + creatives are ready! The BTR team has assembled all their tips and tricks for a successful weekend, from budget and bid management to holiday keyword research strategies. Here's a preview of what the guide covers ?? What should advertisers expect to see leading up to Black Friday/Cyber Monday? ?? Daily ad spend to exceed 100% of normal spend ?? Increased competition for top ad placements ?? Huge spikes in site traffic, especially for seasonal categories ?? Gradual ramp-up in sales this week then a sharp drop-off post-event What does KWR look like in preparation for BF/CM? ?? Focus on top-performing keywords where you already have rank ?? Consider Amazon's deal and holiday lists for keyword inspiration ?? Think about what customers are searching for at this time and tailor your keywords to fit their needs What additional tips are beneficial during this time? ?? Boost spending on awareness campaigns this week to ensure your brand is top-of-mind ?? Update ad creative, copy, and headlines to align with the event ?? Concentrate your spending on a small subset of key ASINs What did we miss? Let us know any additional questions you have!

What is Destaney Wishon's most underutilized tip to maximize your holiday ROI? You can find out tomorrow on the Jungle Scout webinar! She's joining John Aspinall, Brandon Bastin, and Chad Rubin to reveal 8 high-impact strategies to help you optimize performance throughout December and early January.?? Discover how to make this holiday season your most profitable yet, through smarter pricing, targeted advertising strategies, and seasonal listing optimizations for driving maximum conversions.??? You can't miss these FOUR experts sharing their wisdom and gearing up for the holiday season on ONE webinar! ?? Tomorrow -- November 26th, 2024 ? 12 pm CT Sign up here: https://lnkd.in/gaVWxUyn

ROAS isn’t enough anymore. Let’s talk incrementality. For years, ad performance has been all about ROAS – but what if that number isn’t telling the whole story? On the latest episode of our podcast, Alex Juday, SVP at Incremental and Destaney, break down the difference between ROAS and incrementality, sharing why brands need to rethink their ad strategies. ?? A Few Key takeaways: 1?? Incrementality is about true growth. Not just shifting dollars around. 2?? ROAS inflates results by confusing coincidence with causality (sound familiar?). 3?? Granular, real-time insights are the future of ad measurement. With retail media budgets skyrocketing, understanding what really drives growth isn’t optional anymore. Check out the comments for the full episode ??

First Look at AMC Audience Updates AMC + SP Audiences are now visible in the Ad Console! Dustin Wassner outlines how now you can: 1. See the AMC Audience associated with a Sponsored Ads Campaign 2. Compare its performance to the “non-audience” portion of traffic 3. Adjust the Bid Boost being applied to the Audience The image shows the performance of Dustin’s first test run with this, where he only ran a 100% Bid Boost (causing the abundance of mixed traffic between the Audience and “All Shoppers”). This feature may not “transform” an account, but it will fine-tune the Sales Funnel/Customer Journey and help advertisers “tell the story” more vividly than before, with the ability to report on this fine-tuning. EX: Instead of simply running standard efficiency-based Keyword Campaigns, we can now isolate the customers for that Ad to focus on, say, the Loyalty part of the Customer Journey—we can target shoppers who have ordered two times in the last 60 days and have not yet done an SnS… Now imagine these audiences being added throughout the account--this will create a greater level of granularity for both performance AND reporting. Another interesting factor is that placement performance is still a thing, meaning Top of Search performance will now consist of performance for both the added AMC Audience + the Non-Audience…so be mindful when combining Placement increases with Audience Bid Boosts. Want to see how we tested this new feature? Adam Mellott shared the first case of AMC Audience & Sponsored Ads in Ad Console!??? https://lnkd.in/gr7VSzEW But that’s not all… Emery Robbins unveiled how advertisers can toggle from 'Placements' to 'Audience' while launching a SP campaign in Ad Console–revealing an AMC audience of people who clicked but did not purchase. This is HUGE ?? Why is this update significant? ? https://lnkd.in/g57ZRniY So many big things happening with AMC right now! What are you most excited about?

What’s Inside? ?? ?? AMC + SP Audiences in Ad Console ?? Benefit of AMC & DSP ?? Creating Demand, Not Capturing It ?? Upcoming Webinars → And More!

Want to sell more this holiday season without compromising on profit? Join Destaney Wishon, John Aspinall, Brandon Bastin, and Chad Rubin as these experts reveal their highest-impact strategies to help you optimize performance throughout December and early January! You'll learn how to... ?? Create high-converting seasonal ads with Amazon’s new AI Creative Studio. ?? Unlock new customer segments through Amazon Marketing Cloud (AMC) and DSP retargeting. ?? Leverage market insights to identify the most profitable keywords and products to prioritize. These four experts will also share ?? Smart dynamic pricing tactics to boost net margins during periods of peak traffic. ?? Seasonal merchandising strategies to drive higher click-throughs and conversions. ?? November 26th, 2024 ? 12 pm CT Sign up here: https://lnkd.in/gaVWxUyn

Bird Buddy is breaking onto the Amazon scene! ?? See how our full-funnel strategy combined branded and category-level advertising to maximize their visibility and engagement ? ??The challenge Bird Buddy’s launch on Amazon meant breaking into a competitive market with no prior sales history on the platform. With premium pricing against lower-cost competitors, we aimed to leverage Bird Buddy's off-platform brand recognition to quickly capture market share and establish a presence. ??The strategy Our approach centered around two primary goals: protecting Bird Buddy’s brand presence and expanding reach through aggressive category conquesting. We did this through three methods: ??Brand protection and Top-of-Search dominance ??Category conquest and competitor targeting ??Full-funnel approach using Amazon Ads’ Suite ??The results Bird Buddy’s Q4 campaign achieved exceptional sales and brand recognition! ??#1 New Release ??Best Seller Badge ??Boost in ad engagement that resulted in $2.2MM in ad revenue with $646k in ad spend ??Peak conversion rate of 10.01% in November Read the full case study here: https://lnkd.in/gvUPrfdx