Authentic Brands Group

Just in time for the holidays, Brooks Brothers has brought its quality craftsmanship and timeless designs to a newly opened store in Boston.?Located on Newbury Street in the city’s Back Bay neighborhood, the outpost features a fresh take on classic American styles, housing cashmere sweaters and flannel shirts as well as tailored clothing and formalwear, including made-to-measure suits and shirts.

Congratulations Susan Itzkowitz!

To celebrate the launch of its new line with championship snowboarder Chloe Kim, ROXY transformed New York City hotspot Little Sister Lounge into an exclusive ski chalet-themed experience dubbed the NYC ROXY Snow Club. At the event, guests—including influencers, tastemakers, stylists and press—enjoyed winter-inspired beverages and snacks as well as received a specially curated Roxy gift bag to take home.

RVCA’s new store in South Africa—set in the Gateway Theatre of Shopping in Umhlanga, KwaZulu-Natal—offers a diverse range of apparel, activewear, swimwear, footwear and accessories. Taking center stage at the location are its artist-inspired collaborations, set against a backdrop that prominently displays artwork by renowned Durban multidisciplinary artist Shaun Oakley, who is working on a summer 2025 collection with the brand.

Authentic has partnered with Sequence Tulum to introduce new Barneys New York branded residences in Tulum, Mexico. Located in the prestigious Luum Zama community, the residences blend modern design with the renowned Barneys New York brand experience. The property consists of 10 uniquely designed units, including eight 4-bedroom residences and two 5-bedroom penthouses. Each unit is meticulously crafted with its own unique color palette and ambiance, enhanced by spacious interiors and expansive windows that provide stunning views of the surrounding lush landscape. Guests can enjoy a range of amenities, including access to the Tuuch Spa, featuring an ice bath, jacuzzi, hammam and sauna. Each residence also comes with a dedicated concierge, private chef options and personalized experiences tailored to guests’ preferences.

IM8 Health, a health and wellness brand launched by Authentic Living Legend David Beckham and Prenetics, a global health sciences company, has released its first products. The initial offerings include IM8 Daily Ultimate Essentials, an all-in-one supplement, and IM8 Daily Ultimate Longevity, designed for cellular health and anti-aging. IM8 focuses on advanced, science-backed products aimed at cellular rejuvenation, longevity and daily nutrition. Beckham’s role as co-founder and ambassador enhances the brand's appeal, drawing on his reputation in health and fitness to promote innovative wellness solutions.

Reebok has released a new brand anthem, “Sport is Everything,” which highlights its return to sport featuring its global roster of athletes and artists, with Angel Reese, Justin Fields, Shakur Stevenson, Anuel A-A, Suryakumar Ashok Yadav and more. The 60-second campaign unites athletes from across the globe, representing their diverse passions and backgrounds while honoring Reebok’s commitment to its community. “Sport is Everything” takes viewers on a motivational intercontinental journey exploring the many ways in which sport can come to life. Soundtracked and narrated by rapper and Reebok partner Tobe Nwigwe, the messages highlight Reebok’s distinct point of view—echoing the sentiment that every person and passion is unique and welcomed. Now viewable across streaming platforms and key TV networks, it delivers a powerful message: Sport is not confined by definitions; it is what we choose to make of it. Watch it here: https://lnkd.in/ebQA_BUf

Ted Baker has relaunched its website as the iconic brand evolves its digital presence to make its core offerings more accessible to a global audience. Bringing its signature blend of British charm and sophistication to the virtual world, the new site offers shoppers an elevated and enhanced shopping experience with a sleek design and intuitive navigation. Visit TedBaker.com and check it out.

Members of Authentic’s London team joined leading names in fashion retail at the 2024 Drapers Awards, which recognizes talent driving innovation and growth across the industry. Pictured below are Henry Stupp, Regional President, Sports & Lifestyle - EMEA and India, Leighanna Auxilly, Senior Director, Retail Business Development, Sadia Alam, Director, Business Development, Luxury, Lifestyle and Tom Spearman-Black, Director, Marketing, Lifestyle - EMEA.

At the Los Angeles Style Studio, Authentic brought the holiday spirit to life with an exclusive gifting suite, showcasing seasonal products from Forever 21, Eddie Bauer, Lucky Brand, Nautica and Aéropostale. Over 90 influencers, editors and tastemakers explored the festive space, handpicking gifts for themselves and their loved ones. Guests enjoyed customizing their selections with embroidery and receiving expert, personalized styling advice.