Amenable

Design is more than pixels and typefaces—it’s about creating a sense of belonging. I believe kindness should be at the core of every design. Whether it’s a brand identity or an annual report, design should break down barriers, not create them. A kind design feels welcoming, accessible, and inspiring. It meets people where they are and invites them to take the next step. I’ve seen this play out in countless ways. One client shared how a thoughtfully designed brand made their audience feel included for the first time. That’s the power of design—it’s not just about what it looks like; it’s about what it makes people feel. Including someone is a kindness. Accessibility is a kindness. And designing with kindness creates trust and connection in a way that transcends trends. Want to see more from this project? Check it out here: https://lnkd.in/e-7pVxcp

"In today’s world, where people encounter countless messages every day, building a church brand is essential. A strong brand goes beyond just a logo; it’s about crafting a compelling and cohesive identity that reflects who you are, what you believe, and how you serve your community. For Athens Church, the goal was not just to look good, but to create a brand that would reinforce their gospel mission and make it easier for people to connect with them." Read more about our work with Athens Church at the link below! https://lnkd.in/gDZPC6yB

Read more about how to handle healthy church conflict by reading our new blog at the link below! https://lnkd.in/eyhCY5vv

“When working in collaboration, difficult conversations, uncomfortable feedback, and messy brainstorms are inevitable. So, when these moments arise, it is important to know who you are talking to and what voice they speak with.” Read our recent blog about communicating with the 5 voices! https://lnkd.in/eApxH-Bp

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Content first—always. Whether we're talking innovation, branding, web development, or marketing, the biggest issue is not leading with content. If you've been around here long, you might know that I talk a lot about the value of good graphic design or thoughtful web development. It's not because I have personal beef with build-a-quick-logo sites or templated website builders—okay, maybe just a little—but because good brands are built on content. So before we “get the word out,” let’s stop and ask—what’s “the word” and why is it worth getting out?

“Branding is a combination of ingredients that, when combined together, create an unforgettable experience for the target audience and consumer.” Read more about keys to success in branding at the link below! https://lnkd.in/gJnPe_7V

How are you feeling about 2025? Drop an emoji in the comments to let us know! ??

I believe in giving people opportunities before they think they’re ready. Here’s why: At my first design job, my boss had a little project for me—lead the environmental design for a multi-million dollar building project. I looked back at him, unsure: "So, just to be clear—you want me to lead this project...with zero experience?" He believed in me—even when I didn't believe in myself. It was a huge moment for me. Stepping into a job where someone had such confidence in my ability to create with excellence and precision—even without experience—was incredibly powerful. That experience profoundly shaped my approach toward my own team and how I want to lead. I want to be a boss who believes in people, who gives them opportunities before they feel ready, because I know they are.