AmCom

Farewell, Skype: What’s Next for Business Communication? ?? It’s official—Skype is shutting down in May. While many of us saw this coming, the news still raises a big question for businesses and individuals who still rely on it: what’s next? Skype has been on the decline for years, with many companies already moving away due to security concerns, lack of innovation, and stronger alternatives in the market. However, it’s surprising to see that some partners and businesses still use Skype as a primary communication tool. Why Did Skype Last This Long? Despite its issues, Skype remained a go-to platform for many due to habit, simplicity, and legacy integrations. But with Microsoft focusing on Teams and phasing out Skype, it’s clear that this transition was only a matter of time. What Are the Best Alternatives? If your business still uses Skype, now is the time to switch. Here are some of the most reliable alternatives: ? Microsoft Teams – The natural successor to Skype, offering better security, collaboration tools, and seamless Office 365 integration. ? Zoom – A leading choice for video conferencing, widely used for both business and personal communication. ? Slack – Great for team messaging with integrations for calls and productivity tools. ? Google Meet – A simple, secure, and scalable alternative, especially for Google Workspace users. ? Telegram & WhatsApp – Popular for quick, informal business communications. What’s Your Next Move? With Skype finally shutting down, the transition is inevitable. Which platform will you choose? Have you already made the switch, or is your company still relying on Skype? Let’s discuss in the comments! ?? #SkypeShutdown #BusinessCommunication #MicrosoftTeams #Zoom #Slack #GoogleMeet #TechNews #DigitalTransformation #PogrammaticAds #oRTB #CPM

Top Emerging Markets for Web Advertising in 2025: Where to Invest As digital advertising continues to evolve, identifying high-growth markets is key to maximizing ad performance. Here are three regions where web banner and web video ads offer significant potential: ?? Southeast Asia – With rapid digitalization and increasing mobile penetration, countries like Indonesia, Vietnam, and the Philippines are seeing explosive growth in digital engagement. High mobile usage makes this region ideal for web-based ads. ???? India – With over 800 million internet users and a booming e-commerce industry, India presents vast opportunities for advertisers. The shift to digital content consumption is accelerating, making web banners and video ads highly effective. ???? Brazil – As the largest digital market in Latin America, Brazil offers strong potential due to high video consumption rates and increasing programmatic adoption. Investing in these markets can drive strong results. What regions do you see as the next big opportunity? ?? #AdTech #DigitalMarketing #ProgrammaticAds #WebAdvertising #BannerAds #VideoAds #MarketingTrends #EmergingMarkets #GlobalAdvertising #MediaBuying #RTB #AIinAdvertising #PerformanceMarketing #GrowthMarkets #AdvertisingInnovation #MarketingStrategy

???? Wishing our Asian partners and friends a joyful and prosperous Lunar New Year! May this Year of the Snake bring success, happiness, and new opportunities! ??? #LunarNewYear #ProgrammaticAdvertising #RealTimeBidding #oRTB #AdTech #DigitalAdvertising #AdvertisingSolutions #DataDrivenMarketing #PerformanceMarketing

"Cookie Sync: The Key to Effective Monetization of Mobile Web and Desktop Traffic"?? In modern digital marketing, precise data synchronization is the key to successful advertising campaigns. Cookie Sync is a technology that aligns unique user identifiers across platforms like DSPs and SSPs. This is especially critical for Mobile Web and Desktop traffic, where diverse user behavior demands accurate targeting and personalization. Why is Cookie Sync Necessary? When a user visits a website, the SSP assigns a unique identifier (cookie). However, this identifier is not recognized by the DSP. Cookie Sync bridges this gap by synchronizing the data and creating a unified user profile. This enables advertising platforms to exchange information and deliver more relevant ads. Key Benefits of Cookie Sync: ? Ad Personalization: Synchronizing data helps better understand user interests, increasing engagement and conversions. ??Reduced Data Loss: Without Cookie Sync, a significant portion of data is lost during inter-platform exchanges. This technology minimizes such losses. ??Auction Efficiency: In RTB (real-time bidding) environments, accurate user identification increases the chances of winning auctions and delivering ads to the right audience. ??Revenue Optimization: For publishers, synchronized data allows better inventory monetization by attracting premium advertisers. ??Analysis and Measurement: Cookie Sync aggregates data from different sources, offering a holistic view of user interactions with ads. Challenges of Cookie Sync Integration Despite its clear advantages, implementing Cookie Sync comes with technical and regulatory challenges: 1??Data Privacy: Regulations like GDPR and CCPA require strict adherence to data processing rules. 2??Browser Restrictions: Browsers like Safari and Firefox block third-party cookies, complicating the synchronization process. 3??Technical Complexity: Implementing Cookie Sync requires significant resources and a robust infrastructure. The Future of Cookie Sync While the industry is moving towards solutions like first-party data and universal identifiers, Cookie Sync remains an irreplaceable technology for now. It facilitates efficient data exchange and improves the quality of advertising campaigns. Conclusion Integrating Cookie Sync is not just a technical necessity but a crucial step toward improving the effectiveness of Mobile Web and Desktop traffic monetization. Companies that leverage this technology gain a competitive edge by enhancing targeting, personalization, and monetization. In an ever-evolving market, Cookie Sync remains a vital tool for achieving #DigitalMarketing #ProgrammaticAdvertising #CookieSync #DataSynchronization #AdTech #Monetization #MobileWeb #DesktopTraffic #Targeting #Personalization #RealTimeBidding #PrivacyCompliance #GDPR #AdvertisingSolutions #RevenueOptimization #oRTB

"Web Monetization Simplified: Overcoming Challenges with Direct Publishers" ???? Monetizing web inventory is both an art and a science. For direct publishers, it’s about finding the right balance between revenue generation, user experience, and maintaining transparency. However, it's no secret that the path to effective monetization is filled with challenges: 1?? Ad Blocking: With rising ad fatigue, many users install ad blockers, which reduces potential impressions and revenue. 2?? Latency Issues: A slow-loading website can cost impressions and deter premium advertisers. 3?? Transparency Gaps: Ensuring clean and verified inventory remains a top priority in the programmatic ecosystem. 4?? Balancing Act: Higher monetization can sometimes lead to intrusive ads that negatively impact user retention. The good news? With smarter technologies and better demand integrations, publishers can: Optimize ad placements for better yields and a seamless user experience. Utilize real-time analytics to maximize CPMs. Partner with demand sources that emphasize transparency, such as SSPs with rigorous traffic quality checks. Let’s collaborate to overcome these hurdles and unlock the full potential of your web inventory. Whether it's banner, native, or video formats, a tailored strategy makes all the difference. What challenges have you faced in monetizing your inventory, and what solutions worked best for you? Let’s discuss below! ?? #WebMonetization #ProgrammaticAds #AdTech #PublisherGrowth #CPM #Prebid #supplychain #adplacement

Amcom is excited to be a part of #DMEXCO 2024! We’re eager to connect with industry leaders, explore new opportunities, and share insights on the latest trends in ad tech and traffic monetization. If you’re attending, let’s meet and discuss potential collaborations. Reach out to Irene Hafez to schedule a meeting. See you at DMEXCO! #RTB #DigitalMarketing #Programmatic #DMEXCO2024 #CTV