?? In case you haven't heard, Sora Finance has been acquired by Flourish! I want to share my thoughts and post from just over a year ago, when I met Siddhartha Oza and Rohit Agarwal, the Co-founders of Sora Finance at the T3 Technology Tools for Today conference in Las Vegas, NV. As a financial advisor, it's crucial to take your clients' debt into account when providing financial planning. Monitoring changes and looking for refinancing opportunities can make a significant difference in their financial health. That's why I was excited to learn about Sora Finance, a tool that does just that. I loved their solution and thought it was a brilliant way to incorporate client debt as an actively monitored area and an opportunity to effectively leverage debt in financial planning. Their pricing model and integration with a network of lenders provided this tool at a low cost, enabling them to scale quickly by partnering with advisors. In my internal notes from our conversation, I wrote: "while speculative, I believe they are an ideal target for an acquisition/merger or at the very least could license their technology to be part of a broader solution that works to provide liquidity to customers." I won't claim I predicted Flourish as the acquirer, but this is certainly a synergistic acquisition. I'm excited to see how their platform will be incorporated. I love when M&A actually benefits the end consumer and not just those involved in the transaction. I believe this to be one of those rare cases with real consumer benefit! Congrats to Rohit, Siddhartha, the entire Sora team, and Flourish on this exciting new chapter! #WealthTechSelect #WealthTech #RIA #FinancialAdvisor #Sora #Flourish #FinTech #AssetManagement
RIA Technology Simplifier | Helping RIAs & Family Offices Optimize Tech Spend | Operations Efficiency Expert | WealthTech Curator
As a financial advisor, it's crucial to take your clients' debt into account when providing financial planning. Monitoring changes and looking for refinancing opportunities can make a significant difference in their financial health. That's why I was excited to learn about Sora Finance, a tool that does just that. #T32024 #fintech #wealthmanagement #assetmanagement #ria #financialadvisors