WealthMeUp

?? 8 Mart ?zel Say? Feli Oikonomopoulou: Bugün ba?lay?n, hata yap?n, sadece harekete ge?in! "Fintech ve giri?imcilik ekosisteminde kad?n olmak, geleneksel olarak erkek egemen bir sekt?rde yer al?rken, finansal inovasyona gerekli ve ?o?u zaman g?z ard? edilen bir bak?? a??s? kazand?rmak anlam?na geliyor. Mükemmel zamanlamay? beklemek sadece ilerlemeyi geciktirir. Ba?ar?l? her kurucu, ?o?u zaman tüm cevaplara sahip olmadan yat?r?mc? ve lider bir yerden ba?lamak zorundayd?. Harekete ge?mek, yolda ??renmek ve belirsizli?e ra?men ilerlemek, ger?ek etki yaratman?n anahtar?d?r." 2022 y?l?nda Bank of America Ba?kan Yard?mc?l??? (VP) g?revinden ayr?larak 2024 y?l?na kadar Yale University'nin Ara?t?rma Direkt?rlü?ü'nü üstlenen Feli Oikonomopoulou, kad?nlara y?nelik ilk g?mülü fintech uygulamas? WealthMeUp'?n kurucusu. FINTECH KADINLARI ?zel say?m?zdaki r?portaj?n? okumak i?in; ?? R?portaj?n tamam?: https://lnkd.in/dKN74UUZ ?? 8 Mart Dünya Emek?i Kad?nlar Günü ?zel Say?: https://lnkd.in/db3y-gXT #8Mart #8March #8MartDünyaKad?nlarGünü ----- ?? March 8th?Special Edition Feli Oikonomopoulou: Start today, make mistakes! Just take action "Being a woman in the fintech and entrepreneurial ecosystem brings a necessary and often overlooked perspective to financial innovation, while being in a traditionally male-dominated industry. Waiting for the perfect timing only delays progress. Every successful founder had to start somewhere, often without having all the answers, as an investor and leader. Taking action, learning along the way, and moving forward despite uncertainty is the key to creating real impact." Feli Oikonomopoulou, who left her position as Vice President (VP) at Bank of America in 2022 and served as the Director of Research at Yale University until 2024, is the founder of WealthMeUp, the first embedded fintech application for women. To read her interview in our special issue on FINTECH WOMEN; ?? Full interview: https://lnkd.in/dUbD4W_2 ?? March 8th International Women's Day Special Issue: https://lnkd.in/db3y-gXT #InternationalWomensDay

?? De?erli okurlar?m?z, Bu ?zel günde sizlere ilk kez ‘merhaba’ demenin onurunu ve mutlulu?unu ya??yoruz. Henüz ?ok gen? bir ekosistemin tecrübeli sekt?r platformu olarak, 8 Mart Dünya Emek?i Kad?nlar Günü'nde i? dünyas?ndaki de?erli kad?nlara verilebilecek en güzel hediyenin, onlar?n seslerini duyurmak, ba?ar?lar?n?, tecrübelerini, vizyonunu aktarmak ve ?????n? herkese yans?tmak oldu?unu dü?ündük. Ortaya ??kan anlaml? 8 Mart hat?ras?nda, Türkiye'den ve dünyadan 32 fintech kad?n?na s?z verdik. E-dergimizde, fintech ekosisteminde kad?n olmak üzerine dü?üncelerini, nas?l hissettiklerini, neyi ba?ard?klar?n? ya da ba?aramad?klar?n?; kurduklar?, liderlik ettikleri veya bir par?as? olduklar? kurumlar?n? ve sekt?rümüzü sorduk. Azimle ve umutla ilerledikleri yollar?, ilmek ilmek dokuduklar? kariyerlerinden tavsiyeler istedik. G?rü?melerde, yaz??malarda, duyduklar?m?zla ve okuduklar?m?zla gururland?k. En ?nemlisi de bu dergiyi haz?rlarken ?ok keyif ald?k ve gelecek i?in daha da umutland?k. Ve son olarak... ? Ald???n?z her kararda, ba?ar?da ya da ba?ar?s?zl?kta, ??renmeye ve ??retmeye devam etti?iniz i?in, ? Her bireyin e?it oldu?u bir dünya umutlar?m?z? ya?att???n?z i?in, Sadece bugününüz de?il, her gününüz kutlu olsun ?? Fintech Dünyas? Ailesi fintechdunyasi.com ?? L?DER FINTECH KADINLARI: ?? Ay?egul Güven??? Aysegul Adaca Ogan?? Baris Karakullukcu?? Ceyda Unal?? Ceyda Yal??n?? Charmian Simmons?? Demet Zubeyiroglu?? Derya Ekemen Fidan?? Dr. Ece Erbu??? Esma A. Akbaba?? Esra ??in Bezircio?lu?? Feli Oikonomopoulou?? FILIZ YILMAZ?? Gonca ?in?? Dr. G?zde Candemir?? Gül?in Aytemizel Telatar?? Hande Saridal?? Hanife Atacan?? Katarina Janec?? Marla Sofer?? DR.MELDA ERSOY YAL?INKAYA?? ?zden Bekta??? ?znur Demir?? Pelin Batu?? P?nar Anapa?? Sarah Biller?? Serra Berkol Erciyes?? Sheryl McKenzie?? Sibel Inal Kaya?? Sinem Cantürk?? Sebnem Dag Guven?? Yasemin Evsahibio?lu ?? Dergiye ula?mak i?in: https://lnkd.in/dvfgGTE3 ?? Dergiyi indirmek i?in: https://lnkd.in/db3y-gXT

Yesterday, I had the pleasure of speaking at?Indiana University - Kelley School of Business’?Intro to Entrepreneurship class about WealthMeUp and what it truly takes to build a startup—embracing chaos, navigating uncertainty, and overcoming the fear of taking that first step. ?? One of the biggest challenges in entrepreneurship isn’t just coming up with an idea—it’s?overcoming the fear of starting.?Many aspiring founders (myself included at the beginning! ??♀?) struggle with perfectionism, waiting for the perfect moment, the perfect pitch, or the perfect product. The truth??That moment never comes. ?? We also tackled the unexpected hurdles—navigating rejection, learning to pitch to skeptical investors, and pushing forward when people tell you to quit. Startups aren’t built by those who have all the answers from day one, but by those who are relentless in finding them. What I hope students took away from our conversation:?The only thing you truly need to build a startup is?the willingness to do so.?The real secret isn’t perfection—it’s?action.?Start before you are ready, adapt as you go, and keep pushing forward. ?? A huge thank you to?Anne-Sophie Sabbatucci?and the incredible students for such an engaging conversation! #Entrepreneurship #Startups #FearlessFounders #WealthMeUp #Fintech #IndianaUniversity #WomenInBusiness ??

Over the past week, Feli Oikonomopoulou and Adán Rivas had the incredible opportunity to work with brilliant and passionate teams at?Carnegie Mellon University's ProdHacks hosted by CMU Business Technology Group. WealthMeUp was thrilled to sponsor a dedicated?award track, challenging teams to explore how?AI can transform financial education. From?gamification strategies?to?AI-driven personalization, the creativity and innovation we saw were truly inspiring! ?? Some of the standout ideas included: ?? Generative AI informed learning journeys that adapt to user behavior ?? Interactive, gamified challenges to make financial concepts engaging ?? LLM-based avatars and mascots to personalize the learning experience ?? ?Winner: GameChangers?– Suhail Khan, Ankit Shukla, and Ansh Pandey!?They pitched a?customizable AI avatar?that makes financial education?personalized?by segmenting on a user’s background and aspirations, establishing a baseline, and analyzing learning patterns. Using?multi-modal?LLMs and human-in-the-loop feedback from our team and users themselves,?their AI-powered tutor modulates difficulty levels and offers tailored financial insights to enhance the learning experience. Their execution was thorough, their submission was?professional grade, and their demo was impressive and stayed true to our business model. ?? Runner-up: MoneyMakers?–?Carolyn Song, @Maggie C., Napat Warasittichai, and @Victoria Liu!?They proposed a?mascot-inspired learning experience?(think the owl from?Duolingo or Snoo from Reddit).?The LLM-based mascot interacts with users dynamically, providing motivation, tracking learning habits, and delivering timely, contextual financial tips based on user interests.?The fact that they are all?freshmen?makes their achievement all the more impressive—future fintech leaders in the making and the type of individuals whom WealthMeUp should be designed by and for! A huge?thank you?to all the participants, organizers Aditya Mittal, Saanika Chauk, and mentors who made this such a fantastic experience. Looking forward to seeing where these ideas go next! #AI #FinTech #FinancialEducation #Gamification #Hackathon #CMU

Thrilled to share that we won First Place in the WealthMeUp track at ProdHacks 2025, a Product Management Hackathon organized by Carnegie Mellon University’s Business & Technology Group (CMU BTG)! Over the past week, Ankit Shukla, Ansh Pandey, and I (Team GameChangers) participated in ProdHacks, a product management hackathon hosted by CMU Business Technology Group (BTG). Competing against talented teams, we tackled the WealthMeUp challenge, which focused on leveraging AI to enhance financial education through personalization and gamification. Our solution: An AI-driven platform that adapts to users’ learning styles, preferences, and behaviours—transforming financial education into an engaging, interactive journey. By integrating LLMs, gamification mechanics, and intelligent personalization, we aimed to empower users to build stronger financial habits while ensuring transparency and privacy. A huge thank you to Feli Oikonomopoulou and Adán Rivas, the founders of WealthMeUp, for presenting this challenge and providing valuable insights and feedback. We truly appreciate the opportunity to work on a problem that can create a real-world impact. We are also incredibly grateful to CMU Business & Technology Group for organizing such a fantastic event. A special shoutout to Aditya Mittal, Kaylin Yeoh, Saanika Chauk, Sohum Walavalkar, and all the students and fellow participants who made this experience so enriching and inspiring! Winning this track was an incredible experience, and we’re thankful for the opportunity to innovate, collaborate, and push the boundaries of product thinking! MSPM | Carnegie Mellon University, Carnegie Mellon University - Tepper School of Business #ProductManagement #AI #Gamification #Hackathon #WealthMeUp #CMU #ProdHacks #CarnegieMellonUniversity

What’s the power of a woman’s wallet? Women are driving economic growth like never before. According to a recent article by the Bank of America Institute, women’s discretionary spending grew faster than men’s in 2024. Why? ?? Women-intensive sectors saw above-average payroll growth. ?? Job changes led to record-high pay increases for women. ?? Higher education levels and increased labor force participation are opening new doors. Here’s the big question: What if we could combine this growing discretionary spending with opportunities for long-term growth? At WealthMeUp we believe in the power of integrating spending with investing to turn everyday habits into lasting financial growth: ?? Earn cashback from daily spending, automatically invested for you. ?? Learn financial concepts with fun, bite-sized modules. ?? Set and achieve personalized financial goals—no matter where you’re starting from. Imagine if every purchase you made didn’t just feel rewarding today but helped secure your tomorrow. How would that change the way you think about spending? Read the full study here: https://lnkd.in/g8mBdHrF. ?? Take the first step toward growing your wealth. Download WealthMeUp today. Taylor Bowley Bank of America #WomenInFinance #EconomicGrowth #FinancialFreedom #InvestingForWomen #WealthBuilding #WealthMeUp

As we wrap up 2024, we are grateful for how far WealthMeUp,?has come since our incorporation in June. From pitching at Yale School of Management and Tsai Center for Innovative Thinking at Yale (Tsai CITY) our mission to become the female-first investing app that makes financial investing a seamless part of everyday life, to becoming a fully operational company, it’s been an exciting journey filled with milestones. ?? Key highlights: ?? Launched the?WealthMeUp app?on the?App Store?and?Google Play, blending financial education with cashback rewards! ?? 70% of our user base is female, with a focus on Gen Z and millennials?interacting with over 3,000 users! ?? Secured?15+ retail partnerships, non-dilutive capital, and are on track for investment?licensing?in H1 2025! ?? Welcomed?Anna Misley?as our COO and?Adán Rivas?as our AI/ML Lead to our team! ?? Got featured in media outlets like?Forbes?and?American Banker?one of the apps to watch for women! ?? Presented WealthMeUp at top institutions like?Yale University,?Carnegie Mellon University - Tepper School of Business,?Southern Connecticut State University,?D'Amore-McKim School of Business at Northeastern University, and National University of Singapore! ?? Successfully raised our?Family & Friends round! Looking ahead to 2025, we are excited to launch on?Product Hunt (watch out for the launch here: https://lnkd.in/deKvMEP2)?at the beginning of January, expand our?partnerships?to offer more to our users, and scale our engineering and product teams for continued growth. A huge thank you to our incredible team, partners, and users for making all of this possible. Wishing you and your families a joyful New Year filled with success, growth, and happiness! We can’t wait to see what 2025 brings! ??? Check out our app and download today to start your investing journey!??? #fintech #growth #investment #financialempowerment

Last week, Anna Misley and I had the opportunity to pitch?WealthMeUp?at the?New England Venture Summit?in Boston. ?? Organized by?youngStartup Ventures, the event brought together top innovators, investors, and entrepreneurs across industries to showcase ideas shaping the future of business and technology. ?? The summit featured 150 innovative startups, and being chosen to pitch among them was a significant milestone for us. It was an incredible opportunity to share our vision for WealthMeUp— to push the boundaries of financial independence by seamlessly integrating investing into everyday life and empowering a new generation to build wealth while living life to the fullest. Thank you to the team at?youngStartup Ventures?for organizing such a fantastic event. #WealthMeUp #Innovation #Entrepreneurship #VentureCapital #NewEnglandVentureSummit #Fintech #FemaleFounders #StartupJourney

We are happy to be selected as one of? 150 Top Innovators and will be showcasing WealthMeUp at New England Venture Summit on December 10th & 11th. The Summit connects founders of the hottest venture backed, emerging and early-stage companies with an exclusive audience of venture capitalists, corporate investors, private investors, investment bankers, and strategic partners. Our CEO, Feli Oikonomopoulou and our COO, Anna Misley will present at the event. If you are in the area, stop by and see what we are building! See you there! ?? https://lnkd.in/eitmsD7m #innovation #startup #nevs24 #NewEnglandVentureSummit #youngstartupventures

Last week, we visited Northeastern University to discuss findings from five MBA teams at the D'Amore-McKim School of Business at Northeastern University School of Business. ???As part of their semester-long class in marketing, the teams analyzed WealthMeUp and provided qualitative insights and market strategies focused on the challenges and opportunities of converting reward-seekers into investors. Here are their key insights: ?? Rewards as a Gateway to Investing: Cashback rewards are a strong motivator, with?73% of users?wanting clear links to how rewards turn into investments. Educated users often shift from focusing on the rewards to appreciating the?growth in their portfolios. ?? Generational Trends:?Early 20s users report higher levels of?doubt and uncertainty?about investing and prefer tangible, immediate benefits like rewards and simplified processes.?Mid-to-late 20s users shift toward?future planning, with?the majority favoring milestones and nudges?that help them track and learn from their investment growth. ?? Family as Influencers:?Financial habits are strongly influenced by parents and loved ones, often shaped by cultural values. Parents play a pivotal role in fostering financial literacy and view the platform as a valuable?education tool for their children. ?? Gender-Specific Preferences:?Women are?2x more likely?to favor cashback rewards that improve everyday spending. They prefer?automated, simple tools?for investing, while men value?control and customization.?Women are drawn to cashback investments that deliver?real, long-term results. A heartfelt thank you to Professor Nirajana Mishra and the MBA students for your creativity and in-depth analysis. Your insights are essential in refining our product-market fit!??? Feli Oikonomopoulou | Adán Rivas #WealthMeUp #Fintech #CustomerInsights #Innovation #NortheasternMBA #EmpoweringInvestors