Here's a pro tip for getting a solid ChatGPT response without totally losing your mind. Spoiler: it’s easier than swearing at an inanimate object. ?? Still, this tip isn't a total fix. We're betting our agentic platform Zora will help take the mystery (and headache) out of using AI for marketing. More on that later, but you can follow our Chief AI Officer Bret Starr for occasional updates. Ashley JJ Racheal Steve Anthony Jonathan Kevin Matt #AIMarketing #ChatGPT #AITips
TSC | Previously The Starr Conspiracy
营销服务
Fort Worth，Texas 3,741 位关注者
Redefining Marketing for Tech Companies
关于我们
TSC is redefining marketing for tech companies—because the blocking and tackling era is over, and the road to hell is paved with performance optimizations. We break the script to create defining moments and definitive experiences that cement vendor preference. So jump in. It's time to burn playbooks, and we just bought a fireworks factory next to a fertilizer plant. Experience Design: Customer experience isn’t some funnel you shove people through. That’s how you make foie gras. Customer experience is chaotic—we can’t control the sequence of events, but we can control the quality of moments. Radical Go-To-Market Strategies: Forget the conventional GTM playbook—we’re here to break that script. We craft unique strategies for B2B tech companies that know the same old shit doesn’t work anymore. We’re not ad pushers. We’re problem solvers. Brand Strategy: We don’t just build brands—we create legacies. Our holistic strategies pull together every piece of your business into one sharp, unforgettable experience. Defining Moments: These are points when the true nature of something reveals itself. We design experiences—across brand, marketing, sales, product, and customer success—that build vendor preference. Sales Experience Alignment: Sales doesn’t start with a lead—it starts with a connection. We align your sales process with your experience vision to build trust and create customers for today and tomorrow.
- 网站
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https://tsc.chat/
TSC | Previously The Starr Conspiracy的外部链接
- 所属行业
- 营销服务
- 规模
- 51-200 人
- 总部
- Fort Worth，Texas
- 类型
- 私人持股
- 创立
- 1999
- 领域
- Experience Design、Brand Experience、Marketing Experience、Sales Experience、Product Experience、GTM Strategy、Brand Strategy、Marketing Strategy、Product Strategy、Market Research、Brand Message、Brand Identity、Design、AI Services、Content、Integrated Marketing、Digital Marketing、Media Management、Public Relations和ABX
地点
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主要
获取路线
1045 Foch St
US，Texas，Fort Worth，76107
TSC | Previously The Starr Conspiracy员工
动态
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TSC | Previously The Starr Conspiracy转发了
This week in #WorkTech, we're talking brand and offering 3 hot takes not included in our just-released Brandscapes. Bret Starr Dan Schawbel Dan McCarron Kevin Mangum Joanna Castle Kristin Berry Katarina Brown Jaidyn Hays Anthony Spangler, APR Kim Smith (she/her) Mark Brandau Matt Manners Lindsay Simons Jonathan Goodman Jason Jovanis Ronda Billings Morra Jay Polaki?? SHRM-SCP/SPHR Srikant Chellappa Viola Eva Sabrina Killian Richard Rosenow Laurie Ruettimann Dennis Carlson Patti Kittilstved, SHRM-SCP
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? How are Work Tech brands leveling up their Go-To-Market strategies for 2025? In this episode of TSC Chats, Steve S. breaks down 7 G2M trends shaping the future—like ditching old-school PR, rethinking events, and partnering smarter with AI. ?? Visual learner? See more industry insights within our 2025 Brandscapes: https://lnkd.in/gBF4CNiP ↘ Ashley Racheal Matt Lance Bret Jonathan Kevin #G2M2025 #WorkTech2025 #WorkTech #RedefiningMarketing #2025Brandscapes
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?? It's time to rethink your events strategy. Partner Steve S. sees a big future for events, but also a bigger challenge: ROI isn’t as easy as it used to be. The key? Stop chasing trends and start focusing on personal experiences that actually connect. ?? Full TSC Chats episode coming soon! JJ Ashley Racheal Lance Matt Bret #EventMarketing #2025Marketing #WorkTech #WorkTech2025
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?? Work Tech is at a turning point, and TSC’s 2025 Work Tech Brandscapes are your insider scoop to prepare you for 2025. We dug into the brands and trends shaking up AI, employee experience, payroll, and more—basically, everything you’ll need to keep up next year. Ready to see who’s making moves? ?? Get the Brandscapes here: https://lnkd.in/gBF4CNiP Steve Bret Kevin Lance Matt Ashley Racheal Jaidyn JJ Anthony Aaron Mathew Matthew Noah Nancy Jonathan #WorkTech #WorkTech2025 #2025WorkTechBrandscapes
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That's right! We're adding a Client Success Manager to the team. ?? We’re looking for imaginative, savvy, and energetic individuals who can: ?Innovate?like a forward-thinking consultant ?Strategize?with the insight of a CMO ?Create exceptional client experiences?with the finesse of a seasoned account executive ?Dive into diverse tasks?and embrace new challenges with enthusiasm We value creativity and a big-picture perspective, so if this resonates with your career aspirations or the experience you’re seeking, let’s talk. ?? Check it out: https://lnkd.in/gQZ4iGnh Ashley Bret Steve Kevin Dan Racheal JJ Matt Lance
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TSC | Previously The Starr Conspiracy转发了
GTM insights to grow your B2B company | VP Business Development at TSC | Host of Micro Podcast
?? Who did it better? A new show where we compare the ads of two head-to-head competitors and debate who did it better! Here are the matchups from Ep 01: ?? Asana vs monday.com ?? Dovetail vs Maze ?? Instant vs DailyPay, Inc. I invited experts from creative, copy, and digital to share their expert insights and perspectives. Thanks for joining Lance Haun, Nancy (Pummill) Crabb, and Noah Johnson! What do you like most about these ads, and which is your favorite? Jaidyn Bret Steve JJ Ashley Jonathan Racheal Janelle Tas Sam Hailey Bennett Ada Bailey Aaron Jonathan Brad Let's celebrate good work ?????? #b2bmarketing #digitaladvertising #adcreative
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This week’s Work Leader Weekly newsletter cuts through the hype on ‘polyworking’— it’s less a trend and more a financial reality for nearly half of the workers balancing multiple gigs. Lance Haun also explores ‘misconduct firings’ that look suspiciously like stealth layoffs. ?? #Polyworking #HRNewsletter #WorkTechNewsletter
Rebranding the Job Juggle
Lance Haun，发布于领英
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Wondering how AI can work for you, its impact on marketing, or where all this crazy stuff is going? ?? We're chatting about alllll that and more on this episode of TSC Chats with Bret Starr, our Chief AI Officer. Bonus points if you can explain "agentic" by the end of this video ?? Ashley JJ Racheal Steve Matt Jonathan Kevin Lance Noah Nancy Aaron Watch on YouTube: https://lnkd.in/gX4g4WQi
TSC Chats Episode 2: AI in Marketing with Bret Starr
https://www.youtube.com/
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If leaders want AI to deliver, they need more than tech—Gallup’s latest shows that without a clear plan, guidance, and training, those productivity promises will fall flat.
Corporate investment in AI is booming, with global spending projected to reach roughly $632 billion by 2028.? The rapid adoption of AI and digital technologies is fundamentally transforming organizations and their ways of working, creating a notable gap between the availability of AI tools and employee usage.?? While employees are optimistic about AI's potential, with two-thirds believing it will have a somewhat (52%) or extremely (14%) positive impact on their work, nearly seven in 10 never use AI, and only one in 10 use AI applications at least weekly.?? To bridge this AI usage gap and drive AI-led transformation in the workplace, leaders must prioritize the cultural component of AI adoption. Learn three strategies to build a culture that prepares employees to make the most of AI here: https://lnkd.in/gyhxtMDt
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