We are Talker

?? With holiday planning underway, could you do with a sprinkle of inspiration? ?? Download our Holiday Guide and boost your media presence this season. ?? Inside, you'll find: story and search trends, key calendar dates and strategies for navigating a busy news cycle. https://lnkd.in/dxF7Dtne

Ovens at the ready. It's officially holiday season! We ran a survey for Pillsbury Baking to get the scoop on this year's favorite holiday treats. The poll of 5,000 Americans, split evenly across all 50 states, revealed: ?? Kansas residents are the most passionate holiday bakers with 18+ hours of baking time ?? Tennessee boasts the most confident bakers, rating their skillset the highest in the country ?? The most humble bakers reside in California and Wisconsin ?? The biggest gingerbread house-builders are residents of Utah Read more and check out the map of most popular holiday treats in Newsweek: https://hubs.ly/Q02ZJyw10 #holidays #thanksgiving #foodpoll #baking Poll by Talker Research (formerly OnePoll U.S.)

???????? Good news, literally. Four in 10 Americans are actively doing more good deeds before the end of this year. In our latest study for Avocado Green Brands 43% said they are using the end of the year to compensate for the rest of 2024, increasing their good deeds like volunteering or donating. And younger generations were more likely to say this. The survey, conducted ahead of Giving Tuesday, revealed fifty-nine percent of Gen Z and millennial respondents are doing good as we approach 2025, to make up for the rest of the year — compared to 37% of Gen X and baby boomers surveyed. Read the results breakdown here on Good News Network: https://hubs.ly/Q02ZyLg40 Poll by Talker Research (formerly OnePoll U.S.) #givingtuesday #gooddeeds #volunteering

?? Love is in the air at our New York office. Chelsea Cueto and Eladio Ramon Ledesma, who have been with us for about 7 years, just announced their engagement, marking a Talker first and our most romantic project yet! ?? Congratulations. We're over the moon for both of you! ?? #officeromance #goodnews #congratulations

Good news ahead of Thanksgiving — turkey snagged the third spot in a poll for Americans’ favorite sandwich! Partnering with Carl Buddig and Company for National Sandwich Day, we asked 2,000 Americans about their love of the humble sandwich. And they didn’t disappoint. Our survey found that sandwiches make up 30% of Americans’ diets, on average. And 46% of respondents said they could live on them alone forever. Favorite sandwich fillings: ?? Grilled cheese (42%) ?? Chicken (40%) ?? Turkey (30%) ?? Ham (27%) ?? Tuna (24%) ?? Egg (21%) ?? PB&J (21%) ?? Meatball (19%) We love a foodie poll! The survey-led story has achieved a fine spread of coverage — over 250 pieces online, 14 broadcast hits and 170 backlinks. Check out this article on Chowhound for some tasty insights from the research: https://hubs.ly/Q02YXH480 Poll by Talker Research (formerly OnePoll U.S.)

We partnered with IHG Hotels & Resorts and Allison Worldwide to deliver a data-led news story about Americans’ retirement plans and travel aspirations. Our Talker Research team surveyed 2,000 Americans who have retired, or will retire, between 2020–2029 to explore what they enjoy doing with their free time — with a specific focus on leisure and travel. The study revealed some fascinating insights… and the resulting news story secured over 250 pieces of online and broadcast coverage including Newsweek, New York Post, Good News Network, Huffington Post, Travel Daily News, Fox 5, Entrepreneur and more! Read all about it here: https://hubs.ly/Q02Y58JZ0

You’ve heard of women’s intuition, but did you know 81% of women trust their own “ill-tuition”? It’s the sense that something feels off with your health before knowing for sure. Working with Coyne PR and MD Live by Evernorth, we ran a study with 2,000 women to find out more about intuition and specifically whether women trust their gut feeling when it comes to their health. While our research showed that women have a lot of trust in their intuition — especially those who are moms — it found that when it comes to feeling like something is off, women delay seeing a doctor about their symptoms. Among the reasons for putting off seeking medical care are experiences where they’ve felt their symptoms weren’t a big deal (30%), with four in 10 sharing that they’ve experienced “medical gaslighting,” when a medical professional dismissed or ignored their concerns about symptoms they were experiencing. Also cost, fear of potential diagnosis and feeling like a burden were other reasons the respondents gave. The research has secured widespread exposure since we distributed the news story three weeks ago. Read more in this latest coverage of the story: https://hubs.ly/Q02XMmtF0 #womenshealth #intuition #illtuition #healthcare Research conducted by Talker Research (formerly OnePoll U.S.)

We partnered with Built — a real estate and construction finance and management platform — to explore how voters in swing states are feeling about homeownership. Our study of 1,000 adults found that 61% of parents polled are worried about whether their children will be able to buy a home as they get older. “With housing affordability top of mind for voters, political candidates won’t be able to sidestep the pressure to deliver real, actionable solutions,” said Built CEO Chase Gilbert. “With 10% of all U.S. residential construction spend managed on our platform, we have a front-row seat to the factors speeding up housing development nationwide. As voters head to the polls, especially in key swing states, housing will be a pivotal issue. The right combination of tools and policies can break down barriers, ensuring homes get built faster and more efficiently to meet the growing demand.” This survey-led story, powered by Talker Research (formerly OnePoll U.S.) has generated over 260 pieces of online coverage and 17 broadcast hits during a two-week period — landing on major national and regional news. Read more about the study here: https://hubs.ly/Q02WNB190 #homeownership #earnedmedia #dataledstorytelling #electionseason

?? We’re excited to have Gabrielle Murphy join our Account Management team in San Diego. Gabrielle brings with her a ton of experience in customer relations and business development across several sectors. Born in Chicago, Gabrielle relocated to CA 10 years ago and enjoys everything that west coast living has to offer her and her young family. Gabrielle is also a big fan of baking and used to be a pastry chef… any samples will be gratefully received by the team! ?? Welcome aboard!

?? Saying America is in the midst of a bustling news cycle barely scratches the surface. So, how can your brand navigate the media maze during this crucial quarter? ?? We've got some tips to ensure your stories stand out in a packed news agenda, without competing against it. Plus, we'll explain why hitting pause isn't the answer, even as people head to the polls or start wrapping gifts. ?? Insights and advice from Van Darden, our Head of Media Relations: https://hubs.ly/Q02W8CVX0 #earnedmedia #mediacoverage #presidentialelection #holidayseason