We Are RALLY

March is Women’s History Month, a time to honor the contributions of women who have shaped our world. This year, celebrating Women’s History Month feels more important than ever. Executive Orders are reshaping women’s lives in countless ways—from limiting access to economic mobility and banning trans women in sports to global women’s health initiatives—but women are fighting back. A recent TIME article highlights those refusing to participate in the Trump economy, choosing action over acceptance. The challenges are real, but so is the progress—built by the resilience and activism of those who refuse to back down. Honoring the perseverance and achievements of women—past and present—reminds us that our voices shape the push for a more equitable world. We’re fortunate to work alongside clients who champion reproductive justice, economic mobility, and gender equity every day. Their work, along with the legacy of those who fought before them, proves that progress is hard-won, but never impossible. Who are the women inspiring you right now? Drop their names (or their work) in the comments. Let’s celebrate them together. Read here: https://lnkd.in/g_nryQWJ #WomensHistoryMonth

Our client, the?Racial Equity Advancement and Defense Initiative (READI)?hopped on a podcast with?The Giving Practice at Philanthropy Northwest to talk about their work to protect, expand, and defend race-explicit grantmaking and programming. Thank you for highlighting the RALLY team—we’re honored to be your communications partner in this work!

Clear thinking, strong instincts, and a commitment to the work—that’s what Sydney Segal brings to RALLY. Whether breaking down complex challenges or collaborating seamlessly across teams, she makes every project stronger. We’re excited to celebrate Sydney’s well-earned promotion to Account Executive—a recognition of her talent, hard work, and the impact she continues to have. Congratulations, Sydney! ?? #WeAreRALLY #CareerGrowth #Promotion

We are in the business of advocacy and continue to look to the social sciences to inform our approach. One of the? core persuasion principles is that our brains prioritize processing emotions more than facts. The result is that much of human decisionmaking and judgment happens at an emotional level. Let’s try a thought experiment. Would you prefer an ice cream container labeled 80% fat free or one labeled 20% fat? My guess (based on behavioral science) is you are going to pick the one labeled as fat free.?Why? Because our brains use shortcuts to be more efficient, and one very efficient shortcut is the framing effect theory (courtesy of psychologists Daniel Kahneman and Amos Tversty) that tells us it’s not what we say, but how we say it that matters. Our brains prefer when things are framed in the positive. Our brains want to pick the fat free ice cream. In fact, when something is negatively framed, our brains perceive it as a loss and instinctively want to avoid it. This is why negative frames can be an effective strategy. So,? how does this relate to advocacy? Effective communicators who are focused on driving social impact know how to utilize this framing tool. Examples abound—pro-choice v. anti-choice, gun safety v. gun control, clean energy v. dirty energy, etc. Two of my favorite recent examples of framing come from work RALLY teams have done: In 2021, we started working with the Protect ICWA Campaign to prepare for an upcoming Supreme Court case – Haaland v. Brackeen. The case could have dismantled the Indian Child Welfare Act, which provides critical protections to Native kids in the child welfare system. The case was full of complex legal questions and decades of history. To bring on new supporters, we had a framing idea: expose first, explain later. Communications led with bold, emotional, sometimes provocative entry points (like the slogan “Stop Stealing Native Kids”) to inspire an emotional connection first and foremost. Legal and historical explanation–both important–followed behind the emotional on ramp. Emerging from the pandemic and national election cycle, it’s clear that climate action does not top the list of issues that people care about. Most Americans are concerned about safe streets, stable jobs, and rising costs. Recognizing this, we worked with the City Climate Partnership - made up of Climate Mayors, C40 Cities, and Urban Sustainability Directors Network- to reframe climate action as more than just an environmental issue. Now we’re cutting the jargon, defining an optimistic vision without the scary facts, and showing how climate initiatives deliver what people demand: safer streets, stronger economies, and healthier communities. By connecting climate to the core of resident’s concerns, we’re helping mayors prove that what’s good for the planet is good for our neighborhoods. What are some of your favorite examples of negative or positive frames?

???????????????? ???????? ???????? ?????? ???? ?????????????? ?????????? ??????????: Richard Glossip, an innocent man who has spent 26 years on death row, has been granted a new trial by a 5-2 decision. We’re thrilled at this outcome and are honored to have played a role in this fight for justice, alongside his pro-bono legal team, Don Knight and Meri Ellzey. We thank the Oklahoma Legislators who stood up for an innocent man in a pro-death penalty state and all the partners who fought alongside us. Thanks to Joe Berlinger and RadicalMedia who took our call and agreed to make ?????????????? ?????????????? ??????????????, the documentary series that started the ball rolling. We’re proud of the RALLYers who contributed to this effort over the years in a variety of ways—Lara Bergthold who led this case and never gave up on it, Elyse Dickson Becker, Tiffany Cho, Amy Clark, Brian Denney, Josh Okun and former RALLYers Noah Finneburgh and Amy Jasper. Your determination has made a difference. Wins are rare in the death penalty space, so we're taking a moment to celebrate and prepare for what's next.

Some people just step up. They see a challenge, take initiative, and bring clarity to the work. That’s Ria Coen Gilbert. Her strategic thinking, adaptability, and dedication have made a real impact at RALLY, and we’re thrilled to recognize her growth as she steps into the role of Account Executive. Ria—thank you for pushing great work forward, and for making RALLY better every day. Here’s to what’s next! ?? #WeAreRALLY #CareerGrowth #Promotion

Some people are natural advocates—fiercely committed to justice, thoughtful in their approach, and determined to make an impact. That’s Destiny Willis. She brings passion and purpose to every project, making our work sharper and more meaningful. Her promotion to Account Executive is a testament to her drive and dedication. Destiny—thank you for pushing us forward. We can’t wait to see what you do next! ?? #WeAreRALLY #CareerGrowth #Advocacy

Great design isn’t just about aesthetics—it’s about storytelling, strategy, and impact. Katrina Wu has consistently elevated RALLY’s visual work with her creativity, precision, and thoughtfulness. She doesn’t just meet expectations—she redefines them. We’re thrilled to celebrate Katrina’s promotion to Senior Account Executive, Design—a well-earned recognition of her expertise and leadership. Katrina, here’s to you and your next chapter! ?? #WeAreRALLY #Design #Promotion

How can the social sector show up at this moment, when the work is under attack? RALLY President Felix Schein shared three rules with the Stanford Social Innovation Review: - Own your work and your success. - Speak plainly about the stakes. - Bring people in. Ultimately – make things about people outside the political sphere and how your work benefits them. If what you say resonates, these are the very people who will come to your aid. Read more from SSIR here: https://lnkd.in/ek8kFUux

A true leader, Michelle Gonzales didn’t just step into her role—she defined it. With resilience, precision, and an unshakable commitment to excellence, she has strengthened our financial operations and ensured our continued success. Michelle has become an indispensable part of our team, anticipating challenges before they arise and finding solutions that keep us moving forward. Today, we are proud to recognize her as our Director of Finance—a title she has more than earned. Michelle, here’s to you and all the work you do (seen and unseen) that makes RALLY stronger. ?? #WeAreRALLY #Leadership #Finance #CareerGrowth