Wayflyer

The beauty industry is undergoing a transformation. Consumers are now demanding more than just effective products – they not only want sustainability, they want ingredient transparency and ethical practices too. Sustainable beauty brands are now worth an estimated $22 billion. In our brand new series Retail Radar, we're looking at the brands changing the game – and unveil a few smart ideas for founders everywhere. Brands like Act+Acre, Inc., Clean Skin Club and Viori are revolutionizing what consumers can expect with everything from refill programs and plant-based ingredients to ethical sourcing and support for local communities. Find out how they do it in the article below. ?? #sustainablebeauty #cleanbeauty #beautyindustry #ethicalbeauty #ecommerce

Such an awesome week @ Natural Products Expo West! The Wayflyer team showed up, got our 30,000+ daily steps in and had such a great time meeting the founders who are driving change and innovation in our products (so much protein!) Grateful for the time everyone offered during the event, shout out to Olowo-n'djo Tchala and the Ayéya team for bringing the energy at their booth! I have a couple of very happy kids after coming home with a suitcase full of expo treats - we have 2 big new Better Sour fans here in the UK Semira Nikou & Isabella "Bella" Hughes ?? And a shout out to Eddie McAndrew sniffing out that Guinness booth like a bloodhound too - you can take the boy outta Dublin......! #expowest #naturalproducts #cpg #innovation #empoweryourfuture

Last week at?Wayflyer, we had the privilege of hosting Gracious Nyamupachitu for an incredible International Women’s Day session. Her journey of resilience, leadership and the power of community left us inspired – and reminded us that change doesn’t happen in a vacuum. Creating real impact means more than celebrating women – it’s about the opportunities we create, the biases we challenge and the voices we amplify every single day. At?Wayflyer, we believe that progress happens when we lift as we climb, fostering a culture where everyone has the space to thrive. To all the women breaking barriers, leading with strength and driving change on International Women's Day and every other day of the year, here's to you! #IWD2025 #InspireInclusion #WomenOfWayflyer #LeadWithImpact

Day 1 of #ExpoWest2025 nearly wrapped up and it’s been great connecting with so many amazing brands! The Wayflyer team will be here in Anaheim until March 7th, chatting with CPG brands about how our flexible financing can help fuel retail growth. If you’re around and want to talk about scaling your business, come say hi - we’d love to connect. See you out there! #ExpoWest #CPG ##RetailGrowth

Exciting News! ?? Wayflyer is thrilled to announce the acquisition of MadeMeBuyIt, a B2B inventory marketplace that connects DTC brands with national retailers. MadeMeBuyIt has experienced rapid growth in the U.S., leveraging the rise of social commerce to bridge the gap between viral or influencer-backed consumer brands and major retailers with expansive distribution networks. Founded by Benjamin Kosinski, the company has quickly attracted over 500 brands and secured national partnerships with ten major U.S. retailers, including Kohl's’s and FYE. "Building MadeMeBuyIt has been an incredible journey, and I’m proud of all that we’ve achieved in the last few years. Joining forces with Wayflyer marks the start of an exciting new chapter, allowing us to scale our impact even further." – Benjamin Kosinski We’re excited to welcome Benjamin and the MadeMeBuyIt team to Wayflyer! ??

Wayflyer is thrilled to announce the appointment of?Victor Tuson Palau?as our first-ever?Chief Technology Officer. Victor brings over two decades of technical leadership experience from high-growth firms like?Bitpanda,?Ebury, and?Canonical, as well as his own sustainability startup,?Greengame. His expertise will be instrumental as we continue to scale and innovate in our mission to support fast-growing consumer brands globally. Full announcement here ?? https://lnkd.in/eQvsmquP

Reminder! Looking forward to joining Keith Kohler tomorrow as we dive deep into underwriting for wholesale businesses. We’ll be getting granular on our underwriting process so you walk away with key insights into how we assess risk, evaluate opportunities, and structure financing for growing CPG brands. Register here! https://lnkd.in/eJe_cT-K

At Wayflyer, we're proud to see our brand lighting up the NASDAQ Tower in Times Square again! Last week, our CEO Aidan Corbett joined peers from across the QED Investors portfolio for a series of workshops for high-growth scaleups. These moments remind us of the incredible journey we're on – empowering consumer brands with data-driven financing. A big thank you to our team, investors, and customers who continue to fuel our mission. #PoweredByWayflyer #FinTech #Entrepreneurship #eCommerce #DTC

How Craft Club scaled 300% since COVID???? When Nakisah Williams' business, Craft Club, started booming during the pandemic, she faced a challenge familiar to many fast-growing, bootstrapped brands:?“How do I keep enough stock to meet skyrocketing demand without straining cash flow?” As a relatively new business, traditional financing routes like banks weren’t an option. But Nakisah didn’t let that stop her. Enter Wayflyer. We saw the huge growth potential in Craft Club and stepped in to provide the financing needed to stock up and seize the opportunity. The result? Craft Club has grown?300% since?and continues to partner with Wayflyer to tackle inventory challenges head-on, ensuring they never miss a moment to grow.

Camisetas Futbol Sorpresa is a dynamic e-commerce brand bringing the excitement of mystery football jersey boxes to fans worldwide ??? Growing rapidly as an e-commerce business is thrilling, but managing inventory and cash flow can be a challenge. Check out below how Wayflyer supported Camisetas Fútbol Sorpresa to scale their operations and meet growing demand effortlessly ?? If you’re looking for a partner to support your e-commerce growth, get in touch - https://rb.gy/iod100 Camisetas Futbol Sorpresa & Wayflyer – Hector Gonzalez-Espresati Fortes