Waterloo Media

Join 101X at?Inn Cahoots?during SXSW starting on March 12th & 13th for artist interviews and acoustic performances followed by full music showcases on March 14th & 15th!?All are welcome! More info here: https://lnkd.in/gTWqyYyU

A valuable read! Radio Advertising Bureau. Radio Is Anyone Listening? www.rab.com.

Waterloo Media is hiring!?Are you looking for a great media sales opportunity with a market leader??Apply today or share this post with your network. https://lnkd.in/gCngKFmY

Today’s advertisers face mounting pressure to find channels that deliver measurable results while continually aligning with evolving consumer habits. With audio consumption now representing nearly 30% of media time but only 8% of advertiser budgets, there’s a clear opportunity to rethink media strategy and move more budget to Radio!??Great article from Ad Age about the power of audio advertising.?Well worth the read! https://lnkd.in/ehNcGY6y

Big changes to radio audience measurement starting in January 2025!?Nielsen Audio is making a data-driven change to a 3-minute qualifier (previously a 5-minute qualifier) and modernizing measurement in our PPM markets.?A much-needed adjustment to accurately reflect modern day media consumption patterns. The result is that radio and its advertisers will get credit for more of the audience that hears their ads and content. For more info follow this link: https://lnkd.in/gynhufEP

We are thrilled to introduce Swietenia Palacios, our new Bilingual Account Executive! Swietenia brings extensive experience in sales development and client engagement, with a proven track record of exceeding goals and driving team success. Her career highlights include roles such as Enterprise Sales Development Representative and Strategic SDR-Enterprise, where she excelled in prospecting, building strong client relationships, and collaborating across functions. Swietenia is fluent in Spanish and deeply passionate about mental health, diversity, equity, inclusion, and fostering meaningful connections. She’s eager to bring her expertise to our team and help us achieve new milestones together!

Listen up! Radio dominates 67% of Americans daily ad-supported audio time. From July to September 2024, listeners spent 67% of their daily time with ad-supported audio with radio, 18% with podcasts, 11% with streaming audio services and 3% with satellite radio! https://lnkd.in/g4qePisY

Join Us in Honoring Our Heroes! News Radio KLBJ is proud to host another ?????????????????? ?????????? ??????: ?????????????????????? ?????????? ???????????? ???????????? this Veteran’s Day season! We’ll be broadcasting ???????? ????-???????? ???????? ????????’?? ???????? ?????? ???????? ???? ???????????? ???????? + ?????? ???? ???????????????? ????????. This event supports ?????????? ???????????? ????????????, whose mission is to transport veterans to Washington, D.C., giving them the opportunity to visit the memorials that stand as enduring tributes to their service and sacrifice. As we approach this day of gratitude, it's crucial to remember the legacy of our World War II veterans. With approximately ?????? ???????? ???????????????? ?????????????? ???????? ???????? ??????,?our time to thank them is slipping away. Your generosity makes a real difference. Whether you’re able to attend in person or not, we deeply appreciate any contribution you can make. ?? ???????????? ??????????: [https://lnkd.in/g2-VfD6V)?? ?? ???????? ???? ????????????: 1-888-530-8880 Every donation helps bring our heroes to Washington, D.C., to honor them as they so rightfully deserve. Thank you for your support!

Watching Trump kicking ass & taking names with Tiger Shi from KLBJ 590 AM at the Travis County Republican election watch party @ Golfinity in North Austin! https://lnkd.in/gVd4xTjp

Introducing the new 97.1 Latino! The station delivers an exciting blend of music, seamlessly combining the legendary sounds of the '80s and '90s with today’s hits. Icons like Whitney Houston, Michael Jackson, and Celine Dion mix with contemporary stars like Taylor Swift and Rihanna, alongside top Latin artists such as Marc Anthony, Shakira, and Luis Miguel. This fusion of English-language classics and today’s Latin hits offers listeners a nostalgic journey through their favorite songs, infused with the vibrant energy of the modern Latin music scene. Our on-air personalities reflect the rich diversity of Austin, Texas, representing various Latin American cultures and engaging deeply with listeners through social media. 97.1 Latino? offers a listening experience that’s as dynamic and diverse as its audience. Listen in here: https://www.latino971.com/