Watch Me Think

Friends, Romans, connections,?here's your twice monthly roundup of the latest and greatest from the world of Market Research and beyond.?Bon appétit.

It's that time of the week when you may think TGIF. And when we also publish The100, our twice monthly roundup of the latest and greatest from the world of Market Research and beyond. Enjoy ???

We’ve been conferring, conspiring and cahooting with the good folk over at Touch on a tag-team process for pack innovation research. Clients can now work with both agencies, collaboratively, on creating and testing their packs. Saving time, money and - here’s the killer blow - general faff (oh yeeaaaah). Touch will bring their Mensa level smarts for crafting distinctive, sustainable pack solutions. And we’ll bring the consumer voice, with our in-the-moment video ethnography, to explore and test those. The result? Innovations that balance regulatory demands and sustainable design, with genuinely delightful consumer experiences. In the words of the great Hannah Montana, you get the best of both worlds.? It’s been heaps of fun so far. We might start making friendship bracelets for each other next. If you’d like to chat more about how we and Touch could help you, we accept rolled parchments via carrier pigeon. And also emails to [email protected]

*Sounds klaxon* Another year means another Watch Me Think event. All day, in person, 22nd May. This time we're focusing on 'Communication: Less conversation, more Action' (and yes, I am a fan of the King) Mark your diaries. No one is perfect at communication (just look at how badly written this LinkedIn post is) - we can all learn something. How do you get people to listen to what you're saying, how can you listen better, how can you get stakeholders to act on what you're saying/presenting? Simple answer: come along to Conway Hall in London on 22nd May and find out. - 10 awesome speakers - A great client panel (when I've finalised that, bear with me) - Brands only, no agencies, sorry. - No charge ('wait, what?' I hear you?say, but it's true. No charge) - We don't pay for your travel, but we do offer coffee, tea and biscuits (and wifi) So come and listen to Joe Glover talking about embracing?quiet confidence?(we're not all extroverts after all), or Jo Living explaining what we can learn from the world of Poker, or Anita Cleare talking about communicating to teenagers (and how that might apply to how we communicate to our stakeholders), or Ros Atkins telling us about the art of explanation, or Emily Kasriel talking about Deep Listening, or Lloyd Wylde showing us about how to use our voice, or Alecky Blythe discussing increased audience engagement through verbatim?theatre, or Philip Collins (yes, Tony Blair's ex speechwriter) talking about character and truth in speechwriting or Jon Torrens talking about holding audience attention, or even Mark Earls. Come on everyone, it's Mark Earls! I'm super pleased with the line up this year and can't wait to hear them talk - but even if no-one comes along, the audience of one (me) is going to have an amazing day. I will report back. But I hope you will join me. Oh and if you're between roles, it's a great place to meet loads of people and talk shop - you would of course be more than welcome to attend (just message me). Here we go again (to the temple of consumption) aka Conway Hall. Little 1993 pop culture reference for you there. Anyone? Join us, I promise you will have a good day (see my note below for how to come along)

Fresh from the blogging oven ?????? The latest edition of The100 and all that's new and noteworthy from the world of insights, marketing and beyond.

Blue Monday, the third Monday in January, is touted as the most depressing day of the year. And so, on the same day, we celebrate Blue (Giraffe) Monday.? Where our blue Giraffe, Decaffe, looks at Blue Monday, waggles his ears, sticks out his tongue (also blue) and, like pouring water on the wicked witch, makes it melt away. The secret? Singing Purple Rain. Brown Eyed Girl. And Red Red Wine. In reverse. Whilst doing a handstand. AND throwing water. The final thrash metal rendition of Yellow Submarine tends to be the killer blow. May your day be a little less blue, and a little more full of thrash metal playing Decaffes. Happy Blue (Giraffe) Monday ????

Friends, Romans, connections,?here's your twice monthly roundup of the latest and greatest from the world of Market Research and beyond.?Bon appétit.

All I want for the holidays is my product to be found, easily opened, trusted and loved.... Here's a video we've made about just that. And some of the warts-and-all consumer truths we’ve seen whilst watching people shop for and use products. And yes, we did share this same video last year. But in the words of His Serene Highness of Effectiveness, Andrew Tindall, such things wear in, not out. So there ???? ------ Hello! We’re Watch Me Think. And we’re a team of market researchers who help companies watch what people, ummm.. well… think. And also do, feel and say, but “Watch Me Think, Do, Feel and Say” wasn’t quite as catchy, so here we are. All by asking people to video themselves doing things in their own environments. Our (human) research team then analyse those videos and tell you how to make your millions. We’re also partial to a bit of morris dancing when time allows too.

Well, well, well, that’s another trip around the sun complete. Which also means we have the 10 most clicked articles from The100 this year ??