Most fishing brands focus their marketing on avid anglers—but what about the ones slipping away? Since 2021, occasional anglers have dropped by 20%, leaving billions in lost revenue on the table. Reengaging these lapsed anglers isn’t just an opportunity—it’s a necessity. By tapping into familiar experiences, seasonal timing, and emotional storytelling, brands can reignite participation and drive growth. Let’s stop the churn and start reeling them back in. Recreational Boating & Fishing Foundation #fishingmarketing #outdoormarketing #churn https://hubs.li/Q03b8GtZ0
Watauga Group
广告服务
Orlando，Florida 5,239 位关注者
The Marketing Agency for Outdoor Brands & Travel Destinations.
关于我们
At Watauga Group, we leverage two decades of advertising media expertise and our love for the outdoors and entertainment to help attractions, destinations, and outdoor brands maximize their sales and elevate advertising ROI. Our deep marketplace intelligence and insights into the media behaviors and preferences of visitors, guests, and outdoor enthusiasts enable us to help drive brand awareness and action at every step of your customer's journey. Watauga’s brand and performance advertising experts navigate today’s complex media landscape to create full-funnel advertising strategies encompassing the most effective mix of digital and traditional media channels, platforms, data, and technologies. Our end-to-end media solutions include Broadcast TV & Radio, OTT & Streaming Audio, Out-of-Home, Digital Display, Paid Search, Paid Social, Sponsorships, and more. Certified by the WBENC, Watauga is one of the largest women-owned media agencies in North America with offices in Orlando, Atlanta, Birmingham, and Nashville. Our client experience includes Dollywood, Campers Inn RV, American Outdoor Brands, The Columbus Zoo & Aquarium, Atlanta Botanical Garden, Visit Panama City Beach, Florida Fish & Wildlife Conservation, and Visit Lake Tahoe, among others. Watauga has also worked with major consumer brand advertisers including GM, The Home Depot, AT&T, Comcast, and Capital One.
- 网站
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https://www.wataugagroup.com
Watauga Group的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Orlando，Florida
- 类型
- 私人持股
- 创立
- 2004
- 领域
- marketing、media buying and planning、media research、data analytics、broadcast media、programmatic media buying、paid search、paid social、print media、outdoor media、OTT & CTV、digital media、outdoor products、destination marketing 、travel & tourism、outdoor brands和attractions
地点
Watauga Group员工
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Douglas Breuer
President @ Watauga Group | Building full-funnel marketing solutions for Outdoor Brands, Destinations, & Attractions | Learn more @ wataugagroup.com
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Sarah Rabin
Integrated Media Director at Watauga Group
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Kimberly Burgett
Media Account Director @ Watauga Group
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Leslie Osborne
CEO @ Watauga Group | 25+ years advertising media expertise
动态
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We're #hiring a new Senior Digital Media Manager in United States. Apply today or share this post with your network.
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As we look toward 2025, RV trends are shifting, and consumer behaviors are evolving. Watauga Group’s second article, based on RVshare’s 2025 RV Trend Report, uncovers key insights that RV marketers need to understand. Get ahead of the curve and start adjusting your marketing approach for 2025! Read the full article to learn how these trends will shape the future of RV marketing. #RVmarketing #RVtrends #OurdoorMarketing https://hubs.li/Q035385n0
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The RV industry has been reported to feel upbeat at the close of the Florida RV Supershow in Tampa, with strong crowds, despite the cold weather. As we kick off 2025, the RV industry is cautiously optimistic to see growth; understanding the latest trends can help marketers build strategies that resonate with today’s consumers. In our upcoming two-part blog series, we’ll dive deep into these shifts and offer practical marketing tips to target these emerging trends effectively. Take a look at our first post and keep a look out for the next! #RVmarketing #OutdoormMarketing #RVindustry https://hubs.ly/Q035332S0
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We're #hiring a new Senior Digital Media Manager in United States. Apply today or share this post with your network.
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Google’s AI Search Assistant is Transforming How Outdoor Brands Connect with Customers Google’s latest feature, the AI-powered Search Labs Summary, is revolutionizing the search experience by delivering direct, tailored answers to user queries. For outdoor brands, this means an exciting opportunity to meet customers where it matters most: at the intersection of research and decision-making. Here’s why this matters: · Google is experimenting with shopping ad integrations into these summaries, paving the way for seamless research-to-purchase experiences. · While AI overviews might lower click-through rates by answering questions directly, they can also deliver more qualified traffic and better conversion opportunities. Ready to position your brand for success in the evolving AI-driven search world? Let’s start the conversation!https://hubs.li/Q033nGJK0
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More exciting Watauga news! Trent DeHate has been promoted to Associate Director of Digital Media. Since joining Watauga Group in 2021, Trent has been instrumental in elevating our digital media strategies through his expertise, innovative thinking, and dedication. His contributions have made a significant impact on our team and our clients. Congratulations to Trent on this well-deserved recognition. We look forward to his continued leadership and success in this new role.
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Exciting changes are on the horizon for travel advertising in 2025! Our latest article explores key trends, including the rise of personalized experiences, tech innovations, sustainability, and data-driven strategies. Discover how DMOs can adapt to these shifts and capture the attention of modern travelers. #TravelMarketing #DMO #TravelTrends2025 https://hubs.li/Q032vJgk0
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Congratulations?are in order for Stephanie Morris, M.S., who was recently promoted to Senior Digital Media Manager.?Since joining our team, Stephanie has consistently demonstrated exceptional creativity, leadership, and a passion for driving impactful digital campaigns. We can’t wait to see how she continues to excel in this new role. Please join us in congratulating Stephanie on this well-deserved achievement!
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