WasteNot

your google ads account is full of wasted spend—but you don’t even know where. most advertisers optimize keywords, but real inefficiencies hide in QUERIES. enter n-gram analysis. this method breaks search queries into short word patterns, revealing trends you’d miss otherwise. ?? some words drive conversions ?? some burn budget ?? keyword-by-keyword optimization isn’t enough example: “buy running shoes” → high conversion“cheap running shoes” → wastes budget the problem? n-gram analysis isn’t built into google ads. doing it manually is tedious. so i built a gpt that does it for you. ? extracts top-performing & wasteful 2-grams ? identifies expansion opportunities ? provides an obvious optimization roadmap your google ads data holds the answers—you just need the right tool to listen. who wants to try it?

Stuck in a spammy lead loop with your Google Ads? It's a frustrating cycle where you keep getting low-quality or even fake leads, burning through your budget without seeing real growth. Here’s how to break free and reclaim your ad spend: 1. Change Your Bid Strategy. Step away from automated bids like "Maximize Conversions." Switch to "Manual CPC" or "Maximize Clicks" to regain control over what you’re really paying for. 2. Optimize Ad Targeting. Clean up your keywords—shift to phrase or exact match to reduce irrelevant clicks. Regularly update your negative keywords list and align your ad copy and landing pages to your audience's expectations. 3. Exclude Bad Conversions. Use Google's conversion exclusion feature to remove poor data from your optimization process, ensuring your campaign isn't misled by these anomalies. 4. Gather Quality Data. Focus on acquiring solid leads and wait to collect a significant amount before letting automation take over again. This provides a healthier data set for Google to use. 5. Switch Back Carefully. Once you have reliable data, cautiously reintroduce smarter automated bidding strategies, and keep a close eye for any return of low-quality leads. Breaking out of a spammy lead loop is all about taking proactive steps to provide Google with the best data possible, steering clear of those frustrating cycles of inefficiency. — ?? I'm Jordan Brunelle from Good Growth. We help service-based businesses scale with Google Ads. Hit follow for more tips and insights. — This month, the free Good Growth weekly newsletter is all about improving your Google Ads lead quality. Want to sign up? Shoot me a DM and I'll send you the link. ??

If you're not already deploying audience suppression tactics from your digital ad campaigns, then you're almost certainly wasting money. #TheMoreYouKnow

As your #marketing grows, manually suppressing audiences becomes a huge drain, taking up to 11% of a marketer's annual hours. CDP-based suppression changes the game, cutting that time to under 1%, preventing messaging errors, and driving customer engagement. Streamline your process, save costs, and maximize your ad spend #ROI. Curious to learn more? https://bit.ly/3CbNGZt #MarketingInnovation #CDP #MarketingEfficiency #ZionAndZion

?? Spending a few thousands on your brand campaign? ? Here’s how we helped a brand reduce their Google Ads spend over $5k per month—just on their own brand name. ? We started working with this client recently and while keeping their brand traffic stable, we significantly cut their unnecessary ad spend. ? ?? What did we do? ? ? Turned off the PMax Campaign ? Switched bidding from Maximise Conversions → Manual Bidding (no reason to overpay for your own brand!) ? ?? The result? Same clicks, same brand traffic, but without wasting thousands each month. ? How much are you paying on your brand campaign? ? #paidadvertising #googleads #digitalmarketingagencysydney #aekmedia

running pmax on google ads? you might be burning money without realizing it. here’s why: pmax campaigns use ai to spread your budget across google’s entire ecosystem—search, shopping, display, youtube, and more. sounds great, right? but there’s a catch: ?? without brand exclusions, google’s ai will prioritize branded searches. ?? that means you’re paying for clicks from people who were already looking for you. ?? your roas looks great—but it’s artificially inflated. this isn’t incremental growth. it’s a tax on your own brand. what happens when you don’t use brand exclusions? ?? wasted spend → paying for conversions that would’ve happened anyway ?? misleading metrics → high roas, but no real business growth ?? lost opportunity → budget that should go to net-new customers gets funneled into redundant clicks the fix? apply brand exclusions. google finally allows this, and here’s how to do it: 1?? go to your pmax campaign in google ads 2?? click settings → additional settings 3?? find "brand exclusions" and select your brand 4?? save changes pmax should drive incremental growth, not just recycle organic traffic. take 2 minutes to apply brand exclusions now. your cfo will thank you. do you need help checking your brand tax? drop a comment. ??

If you’re still running Facebook Ads like it’s 2024, you’re already behind. The game has changed now, and here’s what’s new for 2025: 20 latest Facebook Ads updates you can’t ignore: ??No more detailed targeting exclusions (Jan 31). ??Customer lists face new restrictions for sensitive industries. ??AI-powered Q&A rolls out in Messenger. ??Meta Verified expands to more countries. ??Full-screen video player with interactive features launches. ??Generative AI for post captions is in testing. ??Boost posts without Apple’s 30% fee. ??AI can now summarize Facebook comment threads. ??Reels ads get more CTA options. ??Clear mode" for Reels is being tested. ??Group chats can now grow to 5,000 members. ??Meta Verified adds a 14-day refund policy. ??AR ads enter the game. ??AI improves audience targeting even further. ??Health ads face stricter tracking limits. ??Learning phase drops from 50 to 10 events. ??First Conversion vs. All Conversions launches. Facebook is doubling down on AI, privacy, and better tools for advertisers. Stay ahead, or risk falling behind. PS: Which update do you think will change the game the most in 2025? Drop your thoughts below! ??