WarriorLab转发了
???????? ?????? ?????????????? ??????’?? ???????????? Someone had to come out and say it. ?? "Exclusive VIP Club!" ?? "Personalised rewards!" ?? "Premium experience!" ?? "Your own VIP Account Manager" ?? "Bigger, Better, Bonuses!" ?? Bronze, Silver, Gold, Platinum, Diamond (??) Does this sound familiar? That’s because 99% of VIP programs are saying the same thing or simply copying each other. The cookie-cutter approach is getting old fast! ???????? ???? ?????????? ??????? ???????? ???? ???????? ?????? ???????? ???? ????: ?? Define your USP - what makes your VIP program genuinely different? ?? Get rid of generic perks or false benefits - cashbacks and deposit offers aren’t "VIP treatment" - this is now an expected reciprocation of mutual value exchange. ?? Create a unique VIP identity - a real VIP experience is felt and remembered beyond "bigger, better bonuses." ?? Define your VIP Account Management Program and how you intend to differentiate while avoiding becoming a glorified bonusing department that buys loyalty. Not sure if you're buying loyalty? Read this article to learn more about the consequences: https://lnkd.in/dqPUVMiB Here is a hard truth - If your ???????????? VIP offering could belong to any other brand, ?????? ???????????? ?????????????? ???????????? ??????????? A VIP program isn’t just a list of perks and more significant rewards. A VIP program is a brand within a brand. Your high-value players should feel like they’re entering an exclusive world designed for them. If your VIP identity is interchangeable with your competitors, you’re just another option in a VERY crowded and noisy market. Make your program irreplaceable, or risk being forgotten. Final push before the weekend. Have a great Friday!