Warmly,

I got 99 problems... but competition ain't one (because I'm a purple cow) ????

The Catholic Church is the greatest B2B marketer of all time. For 2,000+ years, they’ve built an unstoppable global brand with: 1/ A crystal-clear mission: Save souls and spread the gospel. 2/ A structured GTM model: Missionaries = SDRs. Clergy = Account Managers. Converts = Evangelists. 3/ Extreme emotional resonance: The promise of eternal salvation isn’t just a value prop—it’s the ultimate need-to-have solution. Just look at how successful they've been: 1/ The church has 1.3B+ active "customers" worldwide 2/ The church wrote the bible = the best-selling book in history (& the only thing that is "gated" is heaven) 3/ The church has a network of 220K+ churches (solid partner channel that works so hard; they're open Sundays) What can CMOs learn from this? 1/ Pick a mission bigger than revenue. Customers don’t rally around products. They rally around purpose. Huge ROI if you give 10% of your income for salvation. And you feel really good about participating - its about more than $$. B2B example: HubSpot didn’t just build a CRM. They built a movement around inbound marketing. Used education to attract customers. Built trust through content (before their SEO tanked). They created Inbound Marketing Certification programs, turning users into evangelists. 2/ Consistent, unwavering messaging. The Church hasn’t pivoted in 2,000 years. Your brand story should be just as clear & timeless. 3/ Turn customers into evangelists. The Church grew through word-of-mouth. B2B brands should empower advocates to spread the gospel of their products. Up & coming B2B example? Warmly ai. We’ve built a missionary mindset around signal-based sales. Instead of grinding through cold leads, we preach the gospel of warm intent, warm sales, & warm leads. Warm = good = heaven Cold = bad = hell Our core belief is that cold leads = rejection, inefficiency, and wasted effort. While warm leads = timing, context, and conversion. And we don’t just sell a product—we sell a movement. We are transparent, we go CLEAR, we are honest. If you believe in our mission, you’ll never look at sales the same way again. What other B2B brand do you love / support that are creating evangelists today that we can learn from?

60% open rate + 12% reply rate + 10% click rate? Tell me MORE!! ? THE PLAY Warmly reveals exactly which people (and companies) are visiting your website. Set up filters to zero in on high-intent visitors hitting your most valuable pages. Pro tip: target pages you’re already driving traffic to with paid ads to maximize ROI. From there, Warmly automatically sends those visitors to Clay via a webhook, where they’re enriched, filtered, and paired with a personalized Sendspark video that is emailed to the visitor within moments of them visiting your site. No manual work is required. Super tight, right? ?? THE RESULT An automated outreach machine that turns anonymous website visitors into real conversations with real people!

Cold emails are either deleted, ignored, or roasted live by Exit Five. maximus greenwald is joining The Ultimate Roast of B2B Emails to go over real cold emails LIVE and politely tear them down. You’ll get to hear from Max and other B2B marketing pros like zo? hartsfield, ?? ?? Will Allred, and Alex Fine?? on: ?? what works ?? what doesn’t ?? and how to make cold emails better Plus, they're also talking about the biggest topics in cold outreach right now, like automation, personalization, and plays that work. If you’re tired of sales and marketing theories on outreach and are ready for some real substance, this is for you!! You even have the chance to be a part of the roast. Yes, that's right. You can submit one of your own emails to be politely torn down! ????Wednesday, March 19 ??1 pm PST / 4 pm EST

I am shocked to share that we have discovered a corporate spy inside Warmly. We cannot confirm for sure but it seems he was planted there by our rival 7sense. We are still unwinding the extent of the damage caused but here is what we know so far: A year ago we hired Steven Stense as a Senior Account Executive. We were incredibly impressed with his deep knowledge of ABM technology and his love of quoting prospects unreasonably high prices. Even though he felt strongly that he should spend hours and hours prospecting every day with manual, stale lead lists - we took a chance on him. In hindsight I should have seen the warning signs, so this one is totally on me. He was a bit of a strange fellow for several reasons: 1?? He wore a trench coat & sunglasses every day 2?? His favorite number was 7?& he said any other number was not cool 3?? He dressed up as James Bond 007 for the Halloween Party 4?? His laptop stickers were suspicious 5?? His favorite basketball team was the 76ers despite living in Texas 6?? He bought a printer and envelopes but was sad to learn that he couldn’t print all the deals in our CRM to physical paper 7?? He searched "Closed/Lost deals due to 7sense" 23 times per day in our CRM but couldn't find any 8?? He disliked that Warmly surfaced warm leads for him from 1st, 2nd, & 3rd party intent signals and auto-followed up for him in real-time. He much preferred to chase stale intent leads manually 9?? Every time someone hard-pronounced Pterodactyl, Tsunami or Ptarmigan, Steven would scream “the T is silent!!” We finally caught Steven Stense with a “honeypot” tactic using Slack. We created a Slack channel called #if-you-join-this-you-are-a-spy. Instead of spending his time acting on his #warm-leads channels (hot leads we deliver to our reps in real-time).... You guessed it. He joined the spy channel. Got ‘em. Our intern chased him into the bathroom where he somehow managed to flush his 16 inch corporate laptop down the toilet in an attempt to cover his tracks. Luckily the cloud is a thing so we have all of his search history saved. From deep forensic analysis we found his last 5 ChatGPT searches were: - Removing fingerprints - Caymans bank account - Witness protection program - How to hit quota if you aren’t using Warmly - Is it ok to lie? Asking for a friend In such difficult times here at Warmly we appreciate your support. Because we’re focused on building a great business for our customers, we won’t be pursuing any litigation. We will keep you appraised as the situation develops.

You don't climb the ranks to CRO without learning how to be a great strategic communicator. So why is a communication issue the main reason the average CRO only lasts 18 months? ?? JD Miller has mastered the formula for CRO success during his 5 PE exits. (oh, and he won RevOps Alliance CRO of the Year in 2024) Turns out, what separates a great sales leader from a great CRO is a third type of communication that heavily differs from how you approach prospects and teammates. To stick around, you gotta learn ?Board Communication? Things like: ? Showing their board what the weather will be before it starts raining ? Separating what they feel is not working vs what the data proves ? Transparency in the bets you’re making and the why behind your moves ? Predicting with accuracy instead of optimism

It’s our CEO’s 30th birthday ?? help us FLOOD maximus greenwald’s DMs with jokes and memes about turning 30 ????????? #RIPtwenties #ThisIsWhatDreamsAreMadeOf

I spent the past six weeks building my first B2B campaign for Warmly and it's officially live today. Introducing Strategic Signals Tarot Deck ? If you're feeling lost and looking for guidance, hop on over to Warmly's website and get a personalized tarot reading from ME! This campaign is so much more than a project for work. I poured my soul into every single detail. The tarot cards are hand drawn by me, descriptions and prompts written by me, and a very complex chatflow designed by me. The universe is SHOUTING! All you have to do is listen ?? Positive vibes, Beca ??

This isn’t the kind of post you’d expect from a tech company. But we’re not here to do things the usual way. At Warmly, we’re known for giving you the clearest signals on who’s ready to buy... but what about the signals that guide you? We spent hours (and hours) building something to give you the guidance you've been looking for... Introducing the Strategic Signals Tarot Deck ? This deck is your guide to clarity, alignment, and transformation amid the chaos of work and life. Each card reflects a signal: a moment of truth, insight, or possibility waiting to be discovered. Ready to get your signal? Get your tarot reading here: https://lnkd.in/gEdqpAcd

Speed wins in sales. Are you engaging with people visiting your site the moment they land on your home page? If not, here's how you can make sure you never miss greeting your ideal customer ?? ? THE PLAY Connect Warmly to Slack to receive instant alerts in dedicated channels when prospects visit a particular page on your site or complete a high-intent action such as filling out a contact form. Warmly gives you flexibility in setting up alerts; the more specific, the better. For example, you might build out different Slack channels to separate all ICP-fit visitors and visitors who visit high-intent pages like pricing or competitor pages. ?? THE RESULT Your sales team gains instant insights into who engages with your website, enabling faster outreach. Plus, by routing alerts to specific reps and using Live Video Chat, your reps can engage with prospects when they’re on your website and thinking about you—before they can head to a competitor’s site.