Warmly,

Ready to save some time and effort on the nurturing process for low-level leads? ? THE PLAY Use Warmly’s Bombora integration to go after leads that aren’t visiting your site but are showing research intent. 1?? Specify up to 10 research topics you want to target ? Like product keywords, pain points, competitors, etc. 2?? Filter by audience ? Pick your ICP: sales directors, demand gen leaders, etc. 3?? Based on your filters, Warmly finds your leads ? Then Warmly pushes those leads to your CRM 4?? Connect those segmented leads to LinkedIn Ad Retargeting Tools ? Build 1:1 ads that target these leads showing interest (i.e., research intent) ?? THE RESULT Max out your sales opportunities by targeting even lukewarm leads, who are showing research intent but might not be aware of your product yet. For an even more powerful orchestration, build in an extra step: email outreach. With Warmly, it’s easy to get your product in front of people who are actively researching topics related to your brand. Start warming up those leads and jump in with stronger messaging when they’re showing even warmer signals.

At the end of 2024, I realized that $413k of my ARR were bad-fit (non-ICP) customers. It was a huge mistake that was burdened my product, engineering & CS teams. If there's one lesson I need to share with marketing leaders who care about retention, it's to do the hard work of generating look-alike audiences based on their best-fit customers. Need proof? Before being acquired by Hubspot, Clearbit cut sales cycles by 45% by training their ICP model on top-tier customers and using lookalike scoring to prioritize leads. The traditional GTM model is broken because it's linear. Marketing chases a lead. They hand over that deal to Sales. They close the deal. Toss it to CS. And GTM team never thinks about it again. But that linear model? It leads to messy growth. High CAC. Bad-fit customers. Teams flying blind. So we flipped the script in 2025 and built a circular GTM loop: ?? Marketing informs Sales ?? Sales loops in Customer Success ?? CS feeds Product real feedback ?? Product drives insights back to Marketing Each cycle makes the next one smarter. And here's the kicker: we found this out the hard way. ~50 bad-fit customers. Amazing people. But not our ICP. They deserved a solution better suited to their needs. So we recommended them to our down-market competitors. Why? Because misaligned customers slow down everyone: – Sales wastes time on the wrong leads – Product builds for edge cases – CS fights to save accounts that were doomed from Day 1 Here’s how we’re fixing it ?? We ran a Lookalike Audience exercise using only our happiest, most successful customers. We asked: - Who retains? - Who wants to grow with us? - Who actually uses the product? Then we used AI to find 10,000 companies that look like them — not just based on size or industry, but growth stage, tech stack, and even niche job titles (like those weird, experimental GTM roles that early adopters hire). And we’re not alone: - ZoomInfo increased SQL conversion by 61% by layering intent + lookalike modeling to find “hidden” high-fit accounts. - Salesforce found that companies using AI-driven audience modeling saw a 25% improvement in win rates (2023 State of Sales report). Want to chat with me on the technical specifics of how we trained an AI to do this? DM me / comment below & I'll meet you 1:1 to share. Warmly, Max #DemandGen #LookalikeAudiences #RevenueOps #MarketingStrategy

i'm like nick power, i'm all over linkedin ?? Warmly is for Sales and Marketing teams, but let's talk today about how sales uses the platform ??

I got 99 problems... but competition ain't one (because I'm a purple cow) ????

The Catholic Church is the greatest B2B marketer of all time. For 2,000+ years, they’ve built an unstoppable global brand with: 1/ A crystal-clear mission: Save souls and spread the gospel. 2/ A structured GTM model: Missionaries = SDRs. Clergy = Account Managers. Converts = Evangelists. 3/ Extreme emotional resonance: The promise of eternal salvation isn’t just a value prop—it’s the ultimate need-to-have solution. Just look at how successful they've been: 1/ The church has 1.3B+ active "customers" worldwide 2/ The church wrote the bible = the best-selling book in history (& the only thing that is "gated" is heaven) 3/ The church has a network of 220K+ churches (solid partner channel that works so hard; they're open Sundays) What can CMOs learn from this? 1/ Pick a mission bigger than revenue. Customers don’t rally around products. They rally around purpose. Huge ROI if you give 10% of your income for salvation. And you feel really good about participating - its about more than $$. B2B example: HubSpot didn’t just build a CRM. They built a movement around inbound marketing. Used education to attract customers. Built trust through content (before their SEO tanked). They created Inbound Marketing Certification programs, turning users into evangelists. 2/ Consistent, unwavering messaging. The Church hasn’t pivoted in 2,000 years. Your brand story should be just as clear & timeless. 3/ Turn customers into evangelists. The Church grew through word-of-mouth. B2B brands should empower advocates to spread the gospel of their products. Up & coming B2B example? Warmly ai. We’ve built a missionary mindset around signal-based sales. Instead of grinding through cold leads, we preach the gospel of warm intent, warm sales, & warm leads. Warm = good = heaven Cold = bad = hell Our core belief is that cold leads = rejection, inefficiency, and wasted effort. While warm leads = timing, context, and conversion. And we don’t just sell a product—we sell a movement. We are transparent, we go CLEAR, we are honest. If you believe in our mission, you’ll never look at sales the same way again. What other B2B brand do you love / support that are creating evangelists today that we can learn from?

60% open rate + 12% reply rate + 10% click rate? Tell me MORE!! ? THE PLAY Warmly reveals exactly which people (and companies) are visiting your website. Set up filters to zero in on high-intent visitors hitting your most valuable pages. Pro tip: target pages you’re already driving traffic to with paid ads to maximize ROI. From there, Warmly automatically sends those visitors to Clay via a webhook, where they’re enriched, filtered, and paired with a personalized Sendspark video that is emailed to the visitor within moments of them visiting your site. No manual work is required. Super tight, right? ?? THE RESULT An automated outreach machine that turns anonymous website visitors into real conversations with real people!

Cold emails are either deleted, ignored, or roasted live by Exit Five. maximus greenwald is joining The Ultimate Roast of B2B Emails to go over real cold emails LIVE and politely tear them down. You’ll get to hear from Max and other B2B marketing pros like zo? hartsfield, ?? ?? Will Allred, and Alex Fine?? on: ?? what works ?? what doesn’t ?? and how to make cold emails better Plus, they're also talking about the biggest topics in cold outreach right now, like automation, personalization, and plays that work. If you’re tired of sales and marketing theories on outreach and are ready for some real substance, this is for you!! You even have the chance to be a part of the roast. Yes, that's right. You can submit one of your own emails to be politely torn down! ????Wednesday, March 19 ??1 pm PST / 4 pm EST

I am shocked to share that we have discovered a corporate spy inside Warmly. We cannot confirm for sure but it seems he was planted there by our rival 7sense. We are still unwinding the extent of the damage caused but here is what we know so far: A year ago we hired Steven Stense as a Senior Account Executive. We were incredibly impressed with his deep knowledge of ABM technology and his love of quoting prospects unreasonably high prices. Even though he felt strongly that he should spend hours and hours prospecting every day with manual, stale lead lists - we took a chance on him. In hindsight I should have seen the warning signs, so this one is totally on me. He was a bit of a strange fellow for several reasons: 1?? He wore a trench coat & sunglasses every day 2?? His favorite number was 7?& he said any other number was not cool 3?? He dressed up as James Bond 007 for the Halloween Party 4?? His laptop stickers were suspicious 5?? His favorite basketball team was the 76ers despite living in Texas 6?? He bought a printer and envelopes but was sad to learn that he couldn’t print all the deals in our CRM to physical paper 7?? He searched "Closed/Lost deals due to 7sense" 23 times per day in our CRM but couldn't find any 8?? He disliked that Warmly surfaced warm leads for him from 1st, 2nd, & 3rd party intent signals and auto-followed up for him in real-time. He much preferred to chase stale intent leads manually 9?? Every time someone hard-pronounced Pterodactyl, Tsunami or Ptarmigan, Steven would scream “the T is silent!!” We finally caught Steven Stense with a “honeypot” tactic using Slack. We created a Slack channel called #if-you-join-this-you-are-a-spy. Instead of spending his time acting on his #warm-leads channels (hot leads we deliver to our reps in real-time).... You guessed it. He joined the spy channel. Got ‘em. Our intern chased him into the bathroom where he somehow managed to flush his 16 inch corporate laptop down the toilet in an attempt to cover his tracks. Luckily the cloud is a thing so we have all of his search history saved. From deep forensic analysis we found his last 5 ChatGPT searches were: - Removing fingerprints - Caymans bank account - Witness protection program - How to hit quota if you aren’t using Warmly - Is it ok to lie? Asking for a friend In such difficult times here at Warmly we appreciate your support. Because we’re focused on building a great business for our customers, we won’t be pursuing any litigation. We will keep you appraised as the situation develops.

You don't climb the ranks to CRO without learning how to be a great strategic communicator. So why is a communication issue the main reason the average CRO only lasts 18 months? ?? JD Miller has mastered the formula for CRO success during his 5 PE exits. (oh, and he won RevOps Alliance CRO of the Year in 2024) Turns out, what separates a great sales leader from a great CRO is a third type of communication that heavily differs from how you approach prospects and teammates. To stick around, you gotta learn ?Board Communication? Things like: ? Showing their board what the weather will be before it starts raining ? Separating what they feel is not working vs what the data proves ? Transparency in the bets you’re making and the why behind your moves ? Predicting with accuracy instead of optimism

It’s our CEO’s 30th birthday ?? help us FLOOD maximus greenwald’s DMs with jokes and memes about turning 30 ????????? #RIPtwenties #ThisIsWhatDreamsAreMadeOf