In the next installment of our Women in Data series, we sat down with Alyssa Niemiec, Director of Business Strategy at Walmart Data Ventures, to discuss her unique journey from consumer PR and B2B tech communications to leveraging data to solve problems and drive strategy at Walmart. https://lnkd.in/gQWwJ7GJ. Follow along this month for more spotlights on the incredible women helping shape the future of data at Walmart Data Ventures.? #WalmartDataVentures #WomenInData
关于我们
With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.
- 网站
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https://www.walmartdataventures.com/
Walmart Data Ventures的外部链接
- 所属行业
- 数据基础架构与分析
- 规模
- 201-500 人
- 总部
- Bentonville，Arkansas
- 类型
- 上市公司
地点
Walmart Data Ventures员工
动态
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When using first-party data, authenticity is paramount. It's about asking the right questions, not fabricating answers. Scintilla Customer Perception uniquely blends first-party research with actual transaction history, providing a level of accuracy others can't match. ??In a head-to-head comparison with four industry-leading panels, we uncovered a striking trend: Many panelists guessed or pretended to know a fictional brand. Our members, however, delivered genuine insights rooted in their shopping experiences. Stop relying on guesswork. Dive into our analysis and discover the power of authentic data: ?https://lnkd.in/gXwWbgB7? #MarketResearch #FirstPartyData #DataAccuracy #Walmart #ConsumerInsights
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Heading to Shoptalk Spring? ?? The Walmart Data Ventures team is on the ground, ready to engage with the best and brightest in retail, tech, and data. We're looking forward to insightful conversations and exploring the future innovation of the industry. #Shoptalk2025 #WalmartDataVentures #DataInnovation
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With products across eight Walmart categories, Palmer's wanted to add two new sizes—without disrupting existing sales. By partnering with their Walmart Merchant and using Scintilla Shopper Behavior Assortment Deep Dive, they ensured alignment with Walmart’s strategy and validated their expansion. The result? Confident, data-backed growth and two new items on the shelf. See how deeper insights can shape your assortment strategy: https://lnkd.in/g28RpkCk.? #RetailStrategy #ScintillaShopperBehavior #AssortmentOptimization?
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We're thrilled to launch our Women in Data series, spotlighting some of the incredible women helping build the future of data at Walmart Data Ventures!? First up, Jennifer Lindner, Senior Director, Product Marketing shares her journey from creative instincts to data-driven strategies: Read the full interview and learn more about exciting career opportunities in data at Walmart Data Ventures: https://lnkd.in/guYquxmy. #WalmartDataVentures #Womenindata?
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The Walmart Customer Spark Community delivers exceptional attentiveness and engagement, significantly outperforming four other industry-leading panels plagued by "speeders” and respondents who aren’t fully engaged.?? ?? This means you can trust our diverse members to provide thoughtful, accurate responses, giving you the reliable insights needed for strategic business decisions.?? ?? See the full analysis and experience the difference for yourself. ????https://lnkd.in/gXwWbgB7. ?? #MarketResearch #Engagement #DataQuality #ConsumerInsights #ReliableData?
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Are you ready to take your reporting to the next level? Scintilla subscribers, join us for an exclusive demo of Scintilla’s BI Link and learn how this powerful, connective tool can help you: ?? Streamline reporting ?? Seamlessly integrate with your favorite analytics tools ?? Reduce reliance on outsourced analytics Don't miss this opportunity to enhance your data management skills and boost your productivity! ?? Register now: https://bit.ly/41SIWko #Scintilla #Webinar #Analytics #BILink #DataManagement
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In today's data-driven world, accuracy is non-negotiable. But with so many online research panels, how do you know you're getting the right data?? We put the Walmart Customer Spark Community to the test against four other industry-leading panels, and the results speak for themselves: our community members don't just answer questions; they provide thoughtful, in-depth responses that go beyond the surface.? Over the next few weeks, we'll reveal how our Walmart Customer Spark Community delivers the depth you need for truly informed business decisions.? Discover how our invite-only community of verified Walmart shoppers delivers complex, complete answers. Dive into the full analysis and see how our data can drive your success: https://lnkd.in/gXwWbgB7. #MarketResearch #DataDriven #ConsumerInsights #Walmart?
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Want to have more impactful conversations with Walmart Merchants? Our new webinar series is designed to help you do just that.? Part 2, 'Availability and Assortment,' dives deep into utilizing Scintilla to optimize your product strategy. Subscribers can learn how to analyze in-stocks, OPD, store availability, and assortment diversity using Channel Performance, Shopper Behavior, and Customer Perception.? ?Register today and join us on March 14 or 18: https://lnkd.in/gvaA6Zsq? #Scintilla #RetailStrategy #DataDrivenDecisions #LiveWebinar?
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Starting with just 4 products in 1,000 stores in 2019, Kinder's Premium Quality Seasonings & Sauces has expanded to 104 products across 5 categories nationwide. Their secret? Leveraging Scintilla insights to innovate and meet evolving shopper needs. When a deep dive revealed a gap between shopper usage and assortment, Kinder’s worked with their Walmart Merchant to develop a data-driven solution—leading to category growth and a better customer experience. Read the full case study: https://lnkd.in/ggU38inc? #Scintilla?#RetailInnovation #CustomerFirst
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