Walla

Did you know roughly 72.5% of Meta's active monthly users are monetizable through advertising? ?? Running ads on social is key to studio marketing, revenue, and lead conversions—and industry expert Tim Tullis of Studio Scale knows how to help you maximize your Meta impact (and your Walla Meta integration). Join?Laura?and Tim next Thursday for a workshop and webinar where we will walk through Meta advertising, best practices, and practical applications—plus share Walla software marketing tips. Register now to attend live (and to receive a recording): https://lnkd.in/gnPz_EEG

"When you know your classes and community are exactly what they need, that confidence shows. And when they see your conviction, they’re ready to take the leap." ? Our VP of Sales, Beth Potter, shares her (surprising) background and how past experiences continue to influence her leadership roles and goals within the fitness and wellness industry. #welcometowalla

I was pleasantly surprised to see that it's National Women's Health and Fitness day today. (While I'd love to pretend it's on my calendar and I count down the days, it was news to me. ?? Next year, I'll be more prepared) I thought it would be nice to have a quick history lesson, as we reflect on all of the amazing trailblazers that have shaped a fitness industry that now not only welcomes women, but is laser-focused on women's health and longevity ...(thanks to Julie Cartwright, Melissa Weiss, Jacey Lambros - Carrino, Danielle DeAngelo, Danielle Barbeau, Beth Potter, Andrea Isabelle Lucas, Kathleen Ferguson, Amira Polack, Jill Dailey and all the others leading that charge!) Here’s my quick history lesson: Women began to enter the fitness scene in the late 1960s. Some early disruptors—inspired by the women’s liberation movement ?? and Title IX (thank you Billie Jean King!) - decided to get women moving. It was still “unladylike” to be seen perspiring in public then.?The sports bra wasn’t even invented until the early 1970s! ?? Lotte Berk started what’s now the modern barre studio in a basement studio in London. Judi Missett founded Jazzercise in 1969. Jacki Sorensen was a leader in dance and aerobics in the 1970s. Jane Fonda came into the picture in the 1980s—and video exercise from home exploded. And in the 1990s? Fitness classes began to be commonplace in gyms. Women felt more comfortable exercising in groups outside the home. This is where we saw the power of collective movement. The incredible feeling of a great sweat session paired with music (and yes, trying to achieve the “perfect” physique). In the early 2000s, women defined a new industry called boutique fitness, including yoga, Pilates, cycling, barre, and dance. That laid the foundation for exponential female growth in the fitness and wellness industry. Fast forward to today, where women own 70% of boutique fitness studios, and women make up two-thirds of attendees in fitness classes. Personally, 2007 I started teaching yoga, and became obsessed with this niche of the fitness industry. 14 years later Walla was born. ?? Now here we are, in a new wave of movement to FEEL good, rather than just look good, and damn, it's refreshing.

The countdown is on! ? Our co-founder Laura Munkholm will speak with John Hartman and Bahman Zakeri about key trends shaping the fitness + wellness industry at the Athletech News DISRUPT // 2024 video series on October 30th. Register now—you won't want to miss the pivotal insights and conversations happening at #ATNDisrupt2024! https://lnkd.in/eFtKD_hg

Raising the industry bar together. ?? #welcometowalla

And that's a wrap, New York! ?? From making new connections at the Beyond Activ conference to reconnecting with old #fitness industry friends thanks to The BFS Network (plus sneaking in a few workout classes), Laura and Beth took the city by storm with a little help from Ashley and Allison! #fittech #femalesintech #welcometowalla

Laura and Beth are headed to The Big Apple! ?? Will you see them at Beyond Activ?

Imagine having a team of highly motivated instructors at your studio who keep classes full, attract new clients—and help you retain more members. Shay Kostabi, industry expert and co-founder of Fitness Career Mastery, can make this fitness business dream a reality! ? Join Laura and Shay on Thursday (9/12) @ 9:30 am PST | 12:30 pm EST for a compelling conversation specific around proven systems to keep top-level talent and how you can create unforgettable branded experiences while easily scoring stellar reviews. Register now: https://lnkd.in/gcRZa_48

Our new VP of Sales,?Beth Potter,?understands the importance of prioritizing relationships with an unparalleled level of care.

We are thrilled to announce the hire of Beth Potter! ? She is a force in the fitness and wellness industry—and her passion for creating connections, innovation, and movement is undeniable. Beth will not only accelerate our sales growth but expand Walla's software footprint domestically and internationally. Read more on Fitt Insider: https://lnkd.in/gh7EeY4x