In-store retail media was front and center at this year's Groceryshop event in Las Vegas, Nevada, with experts sharing the latest research and strategies across the three days on a dedicated stage. STRATACACHE Retail Media Account Strategist, Jack Rudland, was on hand and shared his top four takeaways with us: https://bit.ly/3CtpXnu #Groceryshop #RetailMedia #Walkbase #RetailAnalytics #SensorTech #MarTech #InStoreMedia #AdTech #MarketingInnovation #RetailTransformation
Walkbase
软件开发
Dayton，OHIO 1,686 位关注者
The leading data, analytics and marketing automation platform to understand and optimize your customer journey
关于我们
Walkbase offers the keys to understanding your customer, their behaviors and preferences. Using location data and insights to measure, optimize and personalize the customer journey, Walkbase analytics inspire meaningful change to marketing strategy, merchandising, store layouts and queue management for the best customer experience. Walkbase analyzes in-store customer patterns, measures and optimizes the impact of marketing in physical stores, including retail media networks, engages customers with personalized in-store marketing, and links the online and offline customer journeys together. As part of the STRATACACHE family of digital media/marketing technology companies, we’re inspiring transformation by marrying deep insights with powerful, interactive digital solutions that directly impact success for businesses including retail, grocery, QSR, banking and finance, transport and more.
- 网站
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https://www.walkbase.com
Walkbase的外部链接
- 所属行业
- 软件开发
- 规模
- 11-50 人
- 总部
- Dayton，OHIO
- 类型
- 私人持股
- 创立
- 2010
地点
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主要
获取路线
STRATACACHE Tower
40 N, Main Street
US，OHIO，Dayton，45423
Walkbase员工
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Lasse Rintakumpu
Data scientist. Technology, communications and design professional. Occasional writer and producer.
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Johan Ersfolk
Senior Software Engineer at Walkbase, a STRATACACHE company
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Tuomas Wuoti
Founder @?Kilpi - Cyber Security made easy
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Niclas Jern
SVP, Engineering & Data Services at Walkbase, a STRATACACHE company
动态
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What can you expect at our What's in Store for Retail Media event January 11 in New York? STRATACACHE CEO, Chris Riegel, discusses the focus and highlights the benefits of attending in this short clip: https://bit.ly/3Z9fsO0 Register today to join the conversation on the future of in-store retail media: https://lnkd.in/ejA_YZC. #NRF2025 #RetailInnovation #InStoreMedia #RetailMedia
What's in Store for Retail Media Networks - Chris Riegel
https://wistia.com
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#DYK Walkbase serves multiple industries, including grocery, retail, transportation, QSR, finance and healthcare. We can help you collect and analyze your customers' behavioral data to make improvements to operations and increase revenues. #Walkbase #MarTech #Analytics #SensorTech
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What were the biggest takeaways from this year's Digital Marketing Exposition and Conference (DMEXCO)? Walkbase VP of Business Development, Ben Reynolds, dives into his top three in this recent blog: https://bit.ly/3OfI1Eo #DMEXCO #RetailMedia #Walkbase #RetailAnalytics #SensorTech #MarTech #InStoreMedia #AdTech #MarketingInnovation #RetailTransformation
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What role does first-party data play in building stronger customer loyalty and personalized experiences? Retail consultant and strategist, Renee Hartmann, recently sat down with Walkbase VP of Business Development, Ben Reynolds, to find out. Check out her recent blog based on their discussion: https://bit.ly/3ZlwkCA #Walkbase #CustomerLoyalty #RetailAnalytics #SensorTech
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First-party data is your store's most valuable asset. How are you collecting and leveraging it? See what Ben Reynolds had to say about first-party data in his chat with retail consultant and strategist, Renee Hartmann, in the video below. Walkbase's advanced sensor technology can help you capture customer pathing and dwell time, in-store retail media ad impressions and more to unlock valuable insights into improving customer experiences and maximizing revenues. Learn more:?https://www.walkbase.com/ #Walkbase #RetailMedia #SensorTech #RetailAnalytics
2024 Top 100 Retail Expert by Rethink Retail | NED & Strategic Advisor | Best-Selling Author | Strategy Consultant | Keynote Speaker
From DMEXCO to Deep Dive: What Retailers Need to Know About Customer Loyalty After I had the pleasure of participating in a panel moderated by Ben Reynolds, Vice President of Business Development at Walkbase, at DMEXCO on customer loyalty, I flipped the script to unpack his insights on building lasting customer loyalty in today's retail landscape. His message to retailers was crystal clear: ??"First-party data is your most valuable asset—be diligent and transparent in how you use it." The winning formula? Leverage your own retail ecosystem. Your website, stores, and apps aren't just sales channels—they're direct lines to your customer, where you own the conversation. With in-store media costs dropping, there's never been a better time to engage shoppers on your turf. The blueprint for success: ?? Turn first-party data into personalized experiences that drive loyalty ?? Connect digital and physical touchpoints to understand real customer intent ?? Build trust through transparency As Ben puts it: "Invest in reaching your customer on your own sites, where retail media margins remain high." Bottom line: Master the sweet spot between seamless convenience and meaningful personalization.
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Last year, our What's in Store for Retail Media event presented in partnership with NRF set a new standard for discussions on in-store retail media. We're back at it again this year leading up to NRF 2025 in New York City on January 11 with even more insights on where in-store retail media is heading. Take a look at last year's event: https://bit.ly/3Ol7NqB Don't miss your chance to hear from industry experts and network with like-minded peers. Register today: https://lnkd.in/ejA_YZC #NRF2025 #RetailInnovation #InStoreMedia #RetailMedia
STRATACACHE and NRF Present: What's in Store for Retail Media Networks Overview
https://wistia.com
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In his second masterclass during Scala's What's in Store for Retail Media Networks event at DMEXCO, Ben Reynolds moderated a panel on loyalty programs and analyzing in-store customer behavior. Check out the full recording:?https://lnkd.in/eR554iKw. #DMEXCO #RetailMedia #Walkbase #RetailAnalytics #SensorTech #MarTech #InStoreMedia #AdTech #MarketingInnovation #RetailTransformation
Are loyalty programs the untapped goldmine for retailers? Discover how first-party data is revolutionizing customer engagement. Today’s loyalty programs have evolved into powerful tools for understanding customer behavior and preferences, far beyond basic retention strategies. Join industry experts Ben Reynolds, Andy Baldauf, Renee Hartmann, and Frank Trefzer in this comprehensive master class as they delve into the transformative benefits of first-party data and its crucial role in creating seamless customer journeys and optimizing retail media campaigns. Watch the full discussion here: https://lnkd.in/eR554iKw Stay tuned, as we continue to share these masterclasses, week by week. #RetailTech #CustomerEngagement #InStoreExperience
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How do you determine the right number and location of digital displays in your store as part of your retail media network? Chris Riegel CEO of STRATACACHE and Walkbase, explains how you can leverage your customers' behavioral data to optimize your network in our latest blog: https://bit.ly/4eAaOyb #RetailMedia #InStoreMedia #AdTech #MarketingInnovation #RetailTransformation #Walkbase #WalkbaseTREQ
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Join us at NRF 2025 for our What's in Store for Retail Media Networks event — a full day dedicated to sharing in-store retail media network insights — January 11 in New York City! A mix of presentations, panel discussions and more featuring industry experts will cover key themes, challenges and solutions within the in-store retail media ecosystem. Learn more and register: https://lnkd.in/ejA_YZC. #RetailInnovation #NRF2025
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