What were the biggest takeaways from this year's Digital Marketing Exposition and Conference (DMEXCO)? Walkbase VP of Business Development, Ben Reynolds, dives into his top three in this recent blog: https://bit.ly/3OfI1Eo #DMEXCO #RetailMedia #Walkbase #RetailAnalytics #SensorTech #MarTech #InStoreMedia #AdTech #MarketingInnovation #RetailTransformation
Walkbase
软件开发
Dayton，OHIO 1,684 位关注者
The leading data, analytics and marketing automation platform to understand and optimize your customer journey
关于我们
Walkbase offers the keys to understanding your customer, their behaviors and preferences. Using location data and insights to measure, optimize and personalize the customer journey, Walkbase analytics inspire meaningful change to marketing strategy, merchandising, store layouts and queue management for the best customer experience. Walkbase analyzes in-store customer patterns, measures and optimizes the impact of marketing in physical stores, including retail media networks, engages customers with personalized in-store marketing, and links the online and offline customer journeys together. As part of the STRATACACHE family of digital media/marketing technology companies, we’re inspiring transformation by marrying deep insights with powerful, interactive digital solutions that directly impact success for businesses including retail, grocery, QSR, banking and finance, transport and more.
- 网站
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https://www.walkbase.com
Walkbase的外部链接
- 所属行业
- 软件开发
- 规模
- 11-50 人
- 总部
- Dayton，OHIO
- 类型
- 私人持股
- 创立
- 2010
地点
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主要
获取路线
STRATACACHE Tower
40 N, Main Street
US，OHIO，Dayton，45423
Walkbase员工
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Lasse Rintakumpu
Data scientist. Technology, communications and design professional. Occasional writer and producer.
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Johan Ersfolk
Senior Software Engineer at Walkbase, a STRATACACHE company
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Tuomas Wuoti
Founder @?Kilpi - Cyber Security made easy
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Niclas Jern
SVP, Engineering & Data Services at Walkbase, a STRATACACHE company
动态
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What role does first-party data play in building stronger customer loyalty and personalized experiences? Retail consultant and strategist, Renee Hartmann, recently sat down with Walkbase VP of Business Development, Ben Reynolds, to find out. Check out her recent blog based on their discussion: https://bit.ly/3ZlwkCA #Walkbase #CustomerLoyalty #RetailAnalytics #SensorTech
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First-party data is your store's most valuable asset. How are you collecting and leveraging it? See what Ben Reynolds had to say about first-party data in his chat with retail consultant and strategist, Renee Hartmann, in the video below. Walkbase's advanced sensor technology can help you capture customer pathing and dwell time, in-store retail media ad impressions and more to unlock valuable insights into improving customer experiences and maximizing revenues. Learn more:?https://www.walkbase.com/ #Walkbase #RetailMedia #SensorTech #RetailAnalytics
2024 Top 100 Retail Expert by Rethink Retail | NED & Strategic Advisor | Best-Selling Author | Strategy Consultant | Keynote Speaker
From DMEXCO to Deep Dive: What Retailers Need to Know About Customer Loyalty After I had the pleasure of participating in a panel moderated by Ben Reynolds, Vice President of Business Development at Walkbase, at DMEXCO on customer loyalty, I flipped the script to unpack his insights on building lasting customer loyalty in today's retail landscape. His message to retailers was crystal clear: ??"First-party data is your most valuable asset—be diligent and transparent in how you use it." The winning formula? Leverage your own retail ecosystem. Your website, stores, and apps aren't just sales channels—they're direct lines to your customer, where you own the conversation. With in-store media costs dropping, there's never been a better time to engage shoppers on your turf. The blueprint for success: ?? Turn first-party data into personalized experiences that drive loyalty ?? Connect digital and physical touchpoints to understand real customer intent ?? Build trust through transparency As Ben puts it: "Invest in reaching your customer on your own sites, where retail media margins remain high." Bottom line: Master the sweet spot between seamless convenience and meaningful personalization.
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Last year, our What's in Store for Retail Media event presented in partnership with NRF set a new standard for discussions on in-store retail media. We're back at it again this year leading up to NRF 2025 in New York City on January 11 with even more insights on where in-store retail media is heading. Take a look at last year's event: https://bit.ly/3Ol7NqB Don't miss your chance to hear from industry experts and network with like-minded peers. Register today: https://lnkd.in/ejA_YZC #NRF2025 #RetailInnovation #InStoreMedia #RetailMedia
STRATACACHE and NRF Present: What's in Store for Retail Media Networks Overview
https://wistia.com
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In his second masterclass during Scala's What's in Store for Retail Media Networks event at DMEXCO, Ben Reynolds moderated a panel on loyalty programs and analyzing in-store customer behavior. Check out the full recording:?https://lnkd.in/eR554iKw. #DMEXCO #RetailMedia #Walkbase #RetailAnalytics #SensorTech #MarTech #InStoreMedia #AdTech #MarketingInnovation #RetailTransformation
Are loyalty programs the untapped goldmine for retailers? Discover how first-party data is revolutionizing customer engagement. Today’s loyalty programs have evolved into powerful tools for understanding customer behavior and preferences, far beyond basic retention strategies. Join industry experts Ben Reynolds, Andy Baldauf, Renee Hartmann, and Frank Trefzer in this comprehensive master class as they delve into the transformative benefits of first-party data and its crucial role in creating seamless customer journeys and optimizing retail media campaigns. Watch the full discussion here: https://lnkd.in/eR554iKw Stay tuned, as we continue to share these masterclasses, week by week. #RetailTech #CustomerEngagement #InStoreExperience
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How do you determine the right number and location of digital displays in your store as part of your retail media network? Chris Riegel CEO of STRATACACHE and Walkbase, explains how you can leverage your customers' behavioral data to optimize your network in our latest blog: https://bit.ly/4eAaOyb #RetailMedia #InStoreMedia #AdTech #MarketingInnovation #RetailTransformation #Walkbase #WalkbaseTREQ
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Join us at NRF 2025 for our What's in Store for Retail Media Networks event — a full day dedicated to sharing in-store retail media network insights — January 11 in New York City! A mix of presentations, panel discussions and more featuring industry experts will cover key themes, challenges and solutions within the in-store retail media ecosystem. Learn more and register: https://lnkd.in/ejA_YZC. #RetailInnovation #NRF2025
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How can you maximize in-store retail media, optimize staffing levels and make better use of high-value real estate in your store this holiday season? It all starts with understanding your customers' in-store behavior. Check out this blog to learn more: https://ow.ly/9gOE50TSR4R. #Walkbase #RetailAnalytics #RetailMedia #SensorTech #MarTech #InStoreMedia #AdTech #MarketingInnovation #RetailTransformation
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Walkbase is excited to support its sister company, PRN, a STRATACACHE company, in its new partnership with Basic-Fit to offer a full-service retail media network across its 852 fitness clubs in France. Our advanced sensor technology will help capture and measure in-store ad impressions in real time and provide analytics to demonstrate the reach and effectiveness of the Basic-Fit media network to advertisers. Read the full announcement:?https://lnkd.in/g5DQckxc. #Walkbase #PRN #BasicFit #RetailMedia #RetailAnalytics #STRATACACHEFamily
PRN is proud to be appointed to strengthen the Basic-Fit Retail Media Network, expanding digital engagement opportunities within Basic-Fit's European clubs. Through this partnership, PRN will bring advanced, data-driven advertising solutions to enhance member engagement and provide targeted, effective reach for advertisers. This collaboration marks a new milestone in delivering impactful in-club advertising within the fitness sector. Get full details here: https://lnkd.in/g5DQckxc #RetailMedia #DigitalInnovation #PRN #BasicFit #InClubAdvertising
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Walkbase's Ben Reynolds led a masterclass at DMEXCO on the power behind collecting and analyzing in-store consumer behavior. Catch the recording below! #DMEXCO #RetailMedia #Walkbase #RetailAnalytics #SensorTech #MarTech #InStoreMedia #AdTech #MarketingInnovation #RetailTransformation
In the second masterclass of our six-part series, moderated by Ben Reynolds, our expert panel - including Katrina Smart, Tijmen Willems, and Stanislas Lajouanie - will examine how analyzing in-store consumer behavior, such as movement and dwell time, can help retailers maximize revenue and develop personalized campaigns. They will also highlight the most valuable types of in-store data and discuss the importance of privacy in data collection, along with strategies to achieve it. Get the insight on this masterclass here: https://lnkd.in/ePubKY8Z Stay tuned, as we share these masterclasses, week by week. #RetailTech #CustomerEngagement #InStoreExperience
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