W3VE is all for breaking the loop. ?? #Web3 needs more than giveaways—it needs sustainable, structured engagement. Community-driven doesn’t mean strategy-free. On-chain data, content depth, and real user acquisition > hype cycles. Who’s leading the charge on this shift?
CMO | Blockchain Marketer | Helping blockchain | AI SaaS | projects reach their target audience and drive adoption by creating laser-focused marketing campaigns that build strong communities and acquire new users.
Web3 Marketing Needs to Evolve – It’s NOT Just Giveaways Right now,?Web3 marketing is broken. Most projects are stuck in a loop: Give away money to make money?→ Airdrops, token incentives, short-term hype. ?Community dies after the launch?→ No long-term engagement, just exit liquidity. The reality??Real Web3 projects that need user acquisition, retention, and growth MUST go beyond shilling. ?The Future is Web2.5 Marketing?– A Hybrid Approach: ??Community-first, but structured?→ Web3 thrives on community, but engagement needs strategy. ??Performance marketing meets on-chain data?→ Retargeting users based on wallet activity, not cookies. ??Content-driven growth?→ Twitter, Mirror, podcasts, and Discord deep dives. ??User acquisition beyond speculation?→ Products need actual?utility, not just "hodlers." ??On-chain engagement as proof of marketing success?→ Not just impressions, but wallet-based participation. ?Example:?Instead of relying on hype cycles,?Polygon has built long-term brand credibility by focusing on ecosystem partnerships, real-world use cases (Nike, Starbucks), and developer adoption. ?Web3 marketers, how are you balancing Web2 strategies with Web3-native growth? Let’s discuss it!