Vye

Today, we're thankful for all of our clients and agency pals who understand this feeling all too well. ?? Happy Thanksgiving! #Thanksgiving #MarketingLife #DigitalLife

There's a lot to look forward to with HubSpot's Breeze, a suite of AI tools to support the work you do in HubSpot every day. Here are a few things to get excited about ?????? #Breeze #AITool #DigitalTransformation

Imagine a prospect who's shown interest in your product or services, but when sales reaches out, they call them by the wrong name or calls a family member of the prospect (true story, this has happened multiple times to one our team members, with large software companies). Or a customer service rep doesn't know about a recent issue logged by the same customer. Or your marketing team is passing on leads to sales without any indication of quality. ?? Bad data isn’t just an isolated issue—it has a domino effect across the entire customer journey. From marketing missteps like missing personalization to sales reps lacking the right context, the fallout can erode trust and damage brand reputation, some times in a split second. So what do you do? Start treating data quality as a customer experience investment. #CustomerExperience #DataQuality #CustomerJourney

Did you know? According to research from IBM, poor data quality costs businesses an estimated $3.1 trillion annually in the U.S. alone. ?????? And with growing incorporation of AI into businesses, the stakes are even higher. AI systems rely on clean data to deliver accurate predictions and insights. If your data isn't up to par, AI won’t just underperform—it could lead your business down the wrong path entirely with misled revenue strategies. It’s time to audit your data practices and prioritize clean data as a critical asset for not only AI but the success of your business. #DataIntegrity #AI #DigitalTransformation #DataManagement #BusinessInsights

This National Entrepreneurs Day, we're celebrating YOU – the risk-takers, the problem-solvers, and the change-makers who wake up every day ready to give a damn and make things happen. You're not just building businesses; you're crafting legacies, creating jobs, and shaping communities. And we're honored to be in your corner, helping to amplify your vision and fuel your growth. So, here's to the late nights ??, the early mornings ??, the "aha!" moments ??, and even the "oh no" ones ??. Because that's what makes the entrepreneurial journey so exhilarating. Today of all days, may your coffee mugs be full, your lead quality be superb, and your contact data be clean. #NationalEntrepreneursDay ??

Why is clean data so important? We're glad you asked. With AI's growing adoption in businesses, its potential is limitless—but only if it’s built on the right foundation: clean data. Feeding AI algorithms with inaccurate or messy data can lead to misleading insights and costly decisions. Is your business prioritizing data quality before deploying AI? If not, it’s time to prioritize data hygiene. The first step towards AI success is making sure your data is clean, accurate, and relevant. #AI #DataHygiene #DigitalTransformation #BusinessIntelligence

Meet the one, the ONLY, Krista Donohoe. Krista is joining us as one of our friendly neighborhood HubSpotters! (Read as: she can solve any and all of your HubSpot or other CRM problems.) When she's not working in HubSpot, you'll find her eating sushi or planning her next big hiking trip in the Phoenix area. Join us in welcoming Krista to our growing team! #NewHire #MarketingJobs

We're thrilled to welcome our new Growth Partner, TJ, to the Vye squad! When he's not crushing it at work, you can find him indulging in his love of Italian cuisine ??, shopping for some new vinyl to add to his extensive collection (hey, Grateful Dead ??), or cheering on his beloved WVU Mountaineers at the big game! ?? If you've been wondering if Vye would be a good fit for your company, TJ is here and ready to take your questions! Give him a shout! ?? #NewHire #BusinessGrowth #MarketingAgency

This Veterans Day, we’re privileged to spotlight one of our own, Peydon Banister, a former Crew Chief on the B-2 Spirit in the U.S. Air Force, who has not only served our country but continues to inspire us every day with his dedication, compassion, and integrity. To all who have served and those who continue to serve—thank you. Today and every day, we recognize your commitment, honor your service, and support your journey forward. ???? #VeteransDay

The clocks just rolled back. It's dark when we start work. It's dark when we log off for the day. Must be the middle of Q4. ??? #DaylightSaving #MarketingLife