VWO

Great products are built on data, strategy, and experimentation. And?Pushpendra Sharma?knows how to get it right.??? Join us for the next episode of CRO Wizards - Season 2?as we speak to Pushpendra, Senior Product Manager at Honasa Consumer Ltd.—home to Mamaearth, The Derma Co., and Aqualogica?. ??? ? Hosted by?Shaveethira Gopi, this episode explores Pushpendra’s journey—from his time at LG and Deloitte to his role as General Manager of Products at CARS24—as he shares valuable insights on creating seamless, digital-first consumer experiences.??? In this episode, Pushpendra talks about: ??Balancing quantitative and qualitative data for better product experiences ??Research frameworks to understand evolving consumer behavior ??How experimentation drives risk assessment and idea prioritization ??Impact of Gen AI on product management workflows Learn how to turn product management challenges into opportunities for success!!??? ??Listen on Spotify -? https://lnkd.in/giUyP2Bf ??Watch on YouTube -?https://lnkd.in/gtjHVfNj #CROWizardsSeason2 #ProductManagement #UserResearch #ExperimentationCulture #GenAI #PersonalCareBrands #VWOPodcast

Every purchase decision you make isn’t entirely your own. ?? Marketers use psychological principles to influence behavior—one of the most powerful being Confirmation Bias, where people trust information that aligns with their beliefs. ?? Smart advertisers tap into this to build trust and drive action. ?? ?? Want to use it the right way to boost your sales? In our latest article, Rothman Perreras of Spiralyze breaks it down: ? Craft copy that reinforces customer beliefs ? Appeal to customer biases to drive action ? Test your ideas to see what truly works Mastering this bias can turn hesitation into conversion. Ready to apply it? Check out the article: https://lnkd.in/gPqjR84Z #Marketing #Psychology #CRO #CustomerBehavior

Every company—whether a fast-growing startup or an established enterprise—wants to turn digital traffic into sustainable growth. ?? Yet, CRO often takes a backseat due to limited resources, competing priorities, or a lack of long-term vision. ?? Our latest whitepaper changes that. It’s a strategic playbook for executives, offering: ? A clear roadmap to integrate CRO into broader business goals ? Practical insights to get leadership buy-in ? Tips on leveraging AI for smarter optimization ? Actionable strategies to build a high-impact conversion funnel ?? Plus, gain expert perspectives from industry thought leaders—proven, tested strategies honed over years of real-world experience. CRO isn’t just about quick wins—it’s about unlocking sustained revenue growth. Ready to make it work for your business? Download the whitepaper now: https://lnkd.in/gsvf5VbY #CRO #DigitalGrowth #Optimization #AI #MarketingStrategy #BusinessGrowth?

People don’t resist change, they resist inconsistency. ?? Teams often try to reinvent the wheel—new layouts, different navigation, unique flows. But all of this just creates more friction. ? The more familiar your design feels, the easier it is for users to find what they're looking for. Stick to established patterns and focus on clarity over creativity. ??? Dr. Thomas Hein of REO Digital discusses this and much more on the VWO Podcast. ?? YouTube: https://lnkd.in/g6iVHTqj ?? Tune in now! #ProductDesign #UserFriction #VisitorBehavior #VWOPodcast

How do top brands achieve success in Japan’s unique market? From data-driven strategies to localization, get all the answers in the latest episode of CRO Wizards - Season 2 by VWO Podcast!???? We’re excited to welcome?Umniah Adel, a global marketing strategist with over 8 years of experience in the Japanese market. She is currently the Media Manager at TableCheck! In conversation with our host,?Vishesh Agarwal, Umniah shares insights on experimentation, data-driven marketing, and CRO frameworks. Key takeaways: ???How consumer behavior is evolving in Japan ???Data-driven strategies & UX best practices ???The role of AI in marketing & experimentation ???Why localization is key to conversion success ? ??Listen on Spotify: https://lnkd.in/gjbP5S3M ?? Watch on YouTube: https://lnkd.in/gFp2Sgta #CROWizardsSeason2 #Experimentation #Localization #HospitalityIndustry #ABTesting #MarketingInsights #VWOPodcast

Gone are the days when product managers could launch a feature and move on. Today, success hinges on continuous experimentation, iteration, and data-driven validation ???? In our latest interview, Dom Light, Product Manager at Xero, shares key insights on what separates winning product strategies from the rest. ?? Swipe to discover the must-haves for product success. ?? For more insights, click the link to read the full interview: https://lnkd.in/g9eRk9V6 #ProductStrategy #Experimentation #Growth

? What Happens When Data Gets Ignored? Your team puts in the work—gathering insights, running tests, presenting results. But then, the HiPPO (Highest Paid Person’s Opinion) takes center stage. Suddenly, months of research get dismissed in favor of instinct. The outcome? ?? Stagnant growth, wasted resources, and the same old cycle repeating. The truth is, only 26.7% of market leaders treat experimentation as a critical strategy. The rest struggle to scale testing, align teams, or prove ROI—leaving untapped potential on the table. ?? Our latest eBook, co-authored by Nima Yassini, ?Director & Co-Founder, White Maven, dives deep into: ? Building an experimentation culture – Key stages to foster a data-driven mindset. ? Effective testing methods – Different types of tests for better decision-making. ? Overcoming HiPPO bias – Strategies to ensure data, not opinion, drives decisions. ?? Your competitive advantage isn’t a bigger budget—it’s smarter, data-driven decisions. ?? Download now: https://lnkd.in/dkf3ipRw #Experimentation #CRO #ABTesting #DataDriven #HiPPOEffect #StakeholderBuyIn #DataVsOpinion #VWOEbook

Sudden, short-lived spikes ? Small, steady gains ? #CROIdeas #Experimentation

? Running one A/B test isn’t enough. ? Running iterative tests is how you stay ahead. ?? The more tests you launch, the better your chances of winning—or, more importantly, staying ahead of shifting user preferences and competitors. In our CRO Perspectives interview, we sat down with Haley Carpenter to discuss: ? Ways to improve testing strategies ? How to analyze test results effectively ? Setting priority metrics for impact, plus more expert insights ?? Read more here: https://lnkd.in/ge8SgBGx #ABTesting #CRO #UserExperience #Experimentation #MarketingInsights #CROPerspectives

We've put together an incredible lineup for Season 2 of CRO Wizards!???? Take a look at the amazing guests joining us soon.?? Umniah Adel?has over 8+ years of experience in the Japanese market, scaling affiliate and influencer programs and building strong industry partnerships. She's also driven measurable growth by prioritizing A/B testing and continuous experimentation in international marketing. Pushpendra Sharma?is shaping the future of digital-first consumer brands as the Senior Product Manager at Honasa Consumer Ltd. From LG to Deloitte to CARS24, he’s driven product growth and customer-centric innovation at top global brands. Carla Quizon?has built high-impact experimentation programs that challenge assumptions and promote data-backed decision-making. As the CRO Architect at Spiralytics, she has been at the forefront of building CRO programs that drive success and long-term growth. Sanmaya Biswal?is a master of scaling D2C brands through growth-focused strategies. He currently drives Growth Marketing at What’s Up Wellness, and has been solving key challenges around customer retention, COD orders, AOV growth, and customer LTV. David McCann?helps businesses tackle complex challenges using behavioral science. Through in-house training and the Make It Public Masterclass, he helps individuals and teams leverage behavioral insights to design better experiences and solve modern digital challenges. Fresh takes. New ideas. More insights.?? First episode drops next week - Wednesday, 12th March!???? Follow the VWO Podcast to get all the updates! Spotify:?https://lnkd.in/dWKZ6m72 YouTube:?https://lnkd.in/g4YSv25m #CROWizardsSeason2 #SpotifyPodcasts #CROTalks