Vuja Dé Digital

We're thrilled to debut as one of ADWEEK's fastest growing agencies this year. At Vuja Dé Digital, we combine deep industry expertise with innovative thinking to achieve breakthrough results. A special shoutout and thank you to our exceptional clients who trust us with their vision, and our talented team of digital marketers and business strategists who bring that vision to life in remarkable ways every day. We appreciate you! #agencyleadership #performancebasedagency #agencyrecognition

Four critical challenges and opportunities will shape digital advertising in 2025, according to the recently released AdRoll State of Digital Advertising Report. Key highlights include: - AI search advancements could significantly reduce organic website traffic - Connected TV (CTV) has advanced beyond linear TV, combining TV's attention metrics with digital targeting - Google Chrome's third-party cookie deprecation could have a meaningful impact on campaign performance - Economic uncertainty may affect marketing campaign effectiveness requiring even more rigor around campaign strategy While change is a constant in digital advertising, these challenges present tremendous opportunities for brands willing to adapt.

CTV ad revenue is projected to surpass linear TV before 2030. However, three key challenges are still holding CTV back from its full potential: 1?? Scale challenges: The fragmented landscape makes it difficult to reach audiences efficiently across the various siloed platforms 2?? Targeting complexities: Many brands are still stuck in demographic-only targeting in spite of the promise of digital-like accuracy 3?? Knowledge gaps: The technical complexity of CTV buying is keeping some advertisers from fully embracing its potential In spite of these challenges, 2025 is shaping up to be the year CTV finally hits its stride. Smart advertisers who master data-centric strategies now will be well positioned as the market evolves. #DigitalAdvertising #ConnectedTV #MediaBuying #AdTech https://lnkd.in/gPNUcM3z

Valuing employees is the foundation for any successful agency or business. The four key pillars identified in this recent article are fundamental to agency team success. 1. Celebrate team member contributions and let them know they're appreciated. 2. Equip your team for success. Employee development is vital to job satisfaction. 3. Trust is built through clarity and transparency. Ensure you share and are aligned around your company vision. 4. Encourage and inspire team members to reach their potential. These things may sound fundamental, but each of them is key to a solid team and organization. What would you add to the list? #agencyleadership #employeeretention #employeeengagement #teamwork

???The Marketplace Dilemma: Growth Without Sacrificing Brand Control We just released our latest episode on one of the hottest marketing topics -- eCommerce Marketplaces. In our latest podcast, we sat down with Matt Crincoli; former Amazon and Walmart strategist, who challenged conventional wisdom about retail media with this provocative insight: "Brands avoiding marketplaces to protect their identity are actually surrendering control of their growth trajectory." Matt addressed three game-changing perspectives: 1. The artificial divide between DTC and marketplace strategies is costing brands millions in missed opportunities 2. There's a specific timing sweet spot for entering platforms like Amazon, Walmart, and TikTok Shop (and most brands get it wrong) 3. Successful retail media isn't about outspending competitors—it's about smarter data integration across channels If your brand is wrestling with marketplace expansion without diluting what makes you special, this episode gives the strategic framework you've been looking for. Listen to the full conversation https://lnkd.in/gCN2c_ah and on your favorite podcast platform. #RetailMedia #EcommerceStrategy #AmazonMarketplace #DigitalMarketing #BrandControl #AmazonStrategy #WalmartMarketplace #TikTokShop

We're opening the playbook on how you achieve big results on a tight budget. Check out our latest blog post to dispel one of the biggest marketing myths - that only deep pockets can make a big impact. Discover how brands are competing and winning with a fraction of a Coca-Cola size budget. Remember: It's not about matching competitors dollar-for-dollar—it's about maximizing the impact of every dollar at your disposal. #MarketingStrategy #SmartMarketing #ChallengerBrands #DigitalMarketing #ROI

??? NEW EPISODE ALERT: Thirty years after the first banner ad, is digital advertising better or just different? ?? In our latest episode, Todd Juneau and Kelly Maguire explore the evolution of digital advertising. They challenge the industry's obsession with click-through rates and questioning whether we've been measuring effectiveness all wrong. Key highlights: - The surprising truth about consumer attitudes toward advertising - How cookie deprecation might actually bring advertising full circle - Why contextual targeting and AI are poised to reshape the industry - The delicate balance between free content and privacy Has digital advertising become less effective over time, or have we just been measuring it incorrectly? Join us for this nuanced conversation about what truly drives advertising effectiveness in today's market. Listen now https://lnkd.in/g5dGqkuM and on Apple Podcasts, Spotify and YouTube. #DigitalAdvertising #MarketingStrategy #AdTech #PrivacyFirst #PodcastAlert #MediaIndustry

As an agency constantly evaluating new marketing tools and methodologies, we see three outcomes from Google announcing their new MMM platform Meridian: 1. The industry is finally acknowledging what seasoned marketers have known for years: simple attribution models don't reflect real-world consumer behavior. Few consumers make a purchase because of a single touchpoint. 2. Major platforms are embracing MMM as the future. Google's Meridian follows Meta's Robyn in offering open-source MMM solutions. This isn't just another tool - it's validation that comprehensive, statistics-based measurement is becoming the standard. 3. The focus on privacy-centric measurement is a necessity. With increasing data restrictions and ad blocking, MMM's aggregate approach provides more reliable insights than traditional attribution methods. One key point to note, while Meridian democratizes access to MMM, its effective use requires significant data (2-3 years worth) and analytical expertise. For many organizations, partnering with experienced analytics providers may still be the best option. As an agency, we're excited to help our clients navigate this evolution and ensure accurate insights into their marketing effectiveness using MMM as a core element of campaign strategy and execution. #MarketingAnalytics #DigitalMarketing #MarTech #AgencyLife #GoogleMeridian https://lnkd.in/g7B--5Dc

?? What Super Bowl Ads 'Really' Teach Us About Marketing On the latest episode of "Contrary to Popular Opinion," Todd Juneau and Kelly Maguire address those $7M+ Super Bowl ads – and why they're more than just expensive entertainment. Here's the reality: While everyone wants a quick win with performance marketing, those playing in the big game understand the end game. Brand building isn't just a luxury – it's a fundamental necessity. We dive into the famous 95/5 rule that most marketers overlook: 95% of your potential customers aren't ready to buy right now. They're just...watching. Building a mental impression. The key insight? Those "expensive" brand moments are actually investing in future customers who aren't even in-market yet. Think about it: How many purchase decisions did you make today based on brand impressions from months or even years ago? ?? Full episode breaks down: - Why brand building matters more than ever - The real ROI of Super Bowl advertising - How to balance performance vs. brand marketing - Measuring the "unmeasurable" in brand awareness Listen now: https://lnkd.in/gy7VgaA6 What's your take? Are Super Bowl ads worth the investment? Share your thoughts below ?? #Marketing #SuperBowl #BrandStrategy #DigitalMarketing #MarketingStrategy

What if slashing your agency fees is actually increasing your marketing costs? Here's what most brands don't realize. While it's tempting to focus solely on reducing agency fees, this approach often leads to hidden costs and compromised results. If you're charging single-digit percentages and no retainers, you have to question what you expect you're going to get out of the relationship. The real question isn't just about cost—it's about value. When evaluating agency partnerships, consider: ? Are you getting strategic insights that drive business outcomes? ? Is your agency focused on meaningful metrics or just vanity numbers? ? Does the compensation model align with the business goals? Just as with any professional service, from legal counsel to strategic consulting, expertise comes at a price. But the cost of choosing based on price alone could be far higher in the long run. The key to successful agency relationships isn't found in rock-bottom pricing—it's in creating transparent partnerships where both parties are invested in driving real business results. What's your take on agency-client relationships? How do you measure the true value of your marketing partnerships? #AgencyLife #DigitalMarketing #MarketingStrategy #BusinessGrowth #AgencyPartnership https://lnkd.in/gwF2e3Zj