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Stay ahead with VuePoints, rounding up this week's industry news and insights. Explore AI's role in audience targeting, the rise of immersive ad experiences, and strategies for content monetization. Plus, discover how brands are optimizing YouTube Shorts for engagement and crafting creative that drives ROI. Check it out!

As we enter December, it’s the peak time for holiday shopping, with over half of purchases still to be made. This month represents a “determined mindset” where consumers ramp up their buying efforts, especially Gen Z, who tend to shop later than other generations. With 65% of U.S. consumers splitting their time between online and in-store shopping, a seamless omnichannel experience is essential. This year’s compressed shopping timeline underscores the need for efficient strategies. Partner with VuePlanner to enhance your YouTube ad strategy this December and make the most of this critical shopping period. Read more in our latest blog post! https://hubs.li/Q02WDNCt0 #HolidayShopping #YouTubeAds #RetailMarketing #VuePlanner

Did you know 65% of US consumers watch holiday programming on CTV? This presents a fantastic opportunity to engage audiences as they cozy up for the season. Let’s leverage CTV to create memorable brand experiences that resonate with the festive spirit. #YouTubeAds #Marketing #CTV #HolidaySeason

Do creators need upfronts? Hear from Ian Schafer, founder & CEO of Ensemble, on how brands connect with the top 1% of creators—while empowering them to build true media businesses. Catch the latest Next in Creator Media episode hosted by Michael Shields https://lnkd.in/g8UCgagd

Dive into this week's VuePoints to uncover how AI is revolutionizing media buying, explore key social media trends for 2025, and gain insights into evolving ad metrics and agency practices. Discover YouTube's latest creative capabilities, and don't miss our featured industry highlights and our must-hear podcast recommendation. Stay ahead—and get this week's roundup of the industry's best insights.

In the latest video from our podcast series, we bring together insights from top industry experts—Cat Chappell, Wendy Aldrich, Kevin Blazatitis, and more—as they dive into one of the biggest challenges facing digital advertisers today: measurement. From tracking performance to understanding ROI, these experts share their perspectives on how the industry is evolving and what needs to change for more accurate, actionable data. Check out the full video and the entire podcast series on our YouTube channel! ?? https://hubs.li/Q02XBsR30 #DigitalAdvertising #MarketingMeasurement #IndustryInsights #PodcastSeries #MarketingExperts #DigitalMarketing #Analytics #YouTube

As the holiday shopping season kicks off, the "Cyber 5" offers a prime opportunity for brands to connect with eager consumers. Last year saw record-breaking online engagement, with 58% of U.S. shoppers preferring to shop online during this period. At VuePlanner, we’ve developed specialized collections tailored to holiday topics, ensuring you engage viewers at the perfect moment. Ready to capture the attention of millions during this critical shopping period? Explore how our Cyber Weekend package can drive your campaign’s success! Read more in our latest blog post: https://hubs.li/Q02WDRMB0 #Cyber5 #YouTubeAdvertising #HolidayShopping #Ecommerce #DigitalMarketing

This week, Michael Shields sits down with Laurie Buckle, CEO and Founder of CookIt Media, to discuss her journey from the world of print publishing to tackling the complexities of YouTube. Laurie offers a fresh perspective on what brands need to know about the creator economy, what they often get wrong, and why food content is a goldmine for expanding revenue streams. Take a listen to this eye-opening conversation! https://hubs.li/Q02Xy8xd0 #NextInCreatorMedia #CreatorEconomy #FoodMedia #BrandStrategy #DigitalInnovation

Today, we stand together as a grateful nation to salute the brave men and women who have served our country with unwavering dedication and courage. ????? To our veterans, you are the embodiment of selflessness and sacrifice. Your commitment to protecting our freedoms is an inspiration to us all. ?????? Let's take a moment to express our deepest gratitude to the heroes among us and remember those who are no longer with us. ????? Happy Veterans Day! ?????? #VeteransDay #HonoringHeroes #ThankAVeteran #LandOfTheFree ?????

In the latest episode, Michael Shields is joined by Laurie Buckle, CEO and Founder of CookIt Media, who shares her incredible journey—from the golden age of print to navigating the ever-evolving YouTube ecosystem. Laurie dives deep into what brands often miss about the digital space, why food content is a perfect fit for diversifying revenue streams, and her thoughts on the future of creator media. Don't miss it! Listen Now - https://hubs.li/Q02XxJG90 #Podcast #CreatorEconomy #YouTube #FoodMedia #BrandStrategy #DigitalMedia