VTProDesign

Who says San Diego can’t get dark? At Comic Con this year, we brought a touch of Gotham to the sunny streets. The Iceberg Descent was both a teaser for The Penguin and an invitation to step into the gangster’s world through a grimy alley and rattling elevator. From the rain-soaked streets to the ominous flicker of old TVs, each step pulled visitors deeper into the underbelly of Gotham. The descent ended in a suspense-filled elevator ride, leaving guests right where we wanted them—in the depths of the Iceberg Lounge. #thepenguin #immersive

Who says San Diego can’t get dark? At Comic Con this year, we brought a touch of Gotham to the sunny streets. The Iceberg Descent was both a teaser for The Penguin and an invitation to step into the gangster’s world through a grimy alley and rattling elevator. From the rain-soaked streets to the ominous flicker of old TVs, each step pulled visitors deeper into the underbelly of Gotham. The descent ended in a suspense-filled elevator ride, leaving guests right where we wanted them—in the depths of the Iceberg Lounge. #thepenguin #immersive

I’m happy to share that I’m starting a new position as Junior Creative Programmer at VTProDesign! ?? It’s been an incredible journey, and I have met a ton of cool people on my way to this big milestone. I can't wait to share more about the crazy projects to come.

This year, Team Penguin brought Gotham City to San Diego Comic Con (#SDCC) through a multi-part activation to celebrate the upcoming HBO Original Series #ThePenguin. Working alongside so many incredible partners, the Digital Innovation team built "Iceberg Descent," an immersive entry-way experience filled with special effects, haptic technology, interactivity, and exclusive content that introduced visitors to the world of Gotham as they prepared to descend into a San Diego night club transformed into Gotham's iconic #IcebergLounge. This is my first experiential activation since I've joined the HBO team, and I feel so lucky to have played a role in bringing Gotham to life. Special shoutout to Originals Marketing, our amazingly talented friends at Buck and VTProDesign, and all of the other teams who played a role in making our wildest dreams happen. And an extra thank you to ?? Kendall Navedo for their leadership and trust in me as I tackled my first immersive project! Take a look at the entire activation, including "Iceberg Descent," here:

Our latest diorama with WhatsApp got me day dreaming, we've built a lot over the years, and what I love about them is that sense of an escape into a fantastical world ?? ?? There's a Where's Waldo sense of wonder as you peer into it finding the the itty bitty teeniest of delightful details ?? Often, we've integrated voice and motion so as you walk up and talk to the environment elements move and come to life in response to you via motors, lights and sound ? Playing with scale, we mix both physical and digital products into the scenes making them into mini monuments that are truly highlighted within a world ?? We've taken them around the world from larger trade show centerpieces to window displays and afterwards we've installed them into offices to live on #Diorama #ImmersiveExperiences #Mini #CES #F1 #WorldBuilding

Is It In You? #Gatorade National Players of the Year 2024 Celebration produced by VTProDesign for PepsiCo #PlayeroftheYear2024 #IsItInYou Incredibly proud of our team for bringing this vision to life to honor and recognize the 12 national player of the year athletes for an unforgettable experience! ?? #GiD Bottle Customization in partnership with #MonsterRobot ? Feature Game to test guests' reaction time and compete for a spot on our leaderboard to win a wide array of prizes, including exclusive UNINTERRUPTED swag and select signed jerseys from pro athletes. ? Main Stage Interactive LED Display to immerse guests in the POY universe. ?? Content Takeaway to capture photo and video in our custom-built booth with branded props, designed for social media sharing. ?? Special performance by #LilYachty #vtprodesign #experientialdesign #creativeproduction #eventproduction

46 projectors, countless hours, and one iconic building. This is how we made the Empire State Building our canvas. #ProjectionMapping #letsmakecoolshit #empirestatebuilding

Blending tech and storytelling on a grand scale was a dream come true. Partnering with @WhatsApp and @MercedesAMGF1, we transformed the Empire State Building with stunning projection mapping. Inside, we created a vibrant lobby installation that drew visitors into the experience, while the observation deck offered immersive views, and the ground level came alive with an engaging pit stop installation. Check out the sizzle reel to see how we lit up NYC and celebrated the MF1 Emoji Car.

Our pit stop installation brought F1 excitement right to the streets of NYC. Guests got up close with the action, and the reveal of the IRL Emoji Car? That was just the cherry on top.

??INCOMING?? Our newest case study on our collaboration with WhatsApp and the Mercedes-AMG Petronas F1 Team just hit the website. Check it out to read all about how we brought the Empire State Building to life with a massive projection to announce the newest F1-inspired emoji: