VRTL

As a company that is female-founded and female-led... what an event to be a part of! #WomensHistoryMonth ?

We have more fantastic news to share from our team at VRTL! We are excited to announce that we were selected into the Plug and Play Sportstech Cohort! ? Our team is excited to dive in and further develop our platform and new features, thereby empowering our clients to further transcend the existing boundaries of in-person fan engagement. Courtney Jeffries Tricia Viole Alex Stybuk Gabriella Bancroft Nikita Matusevich #LFG

We love working with Chloe Tong and the team at QPR FC activating virtual meet and greets for their young fans on the VRTL Platform! Last week's event boasted an 87% attrition rate. The next generation fans brought some hard questions for goal keeper, Paul Nardi - but it was smiles all around! ? #sportstech #fanengagement

So proud of our CEO, Courtney Jeffries, for bringing home the trophy! ? ?? Watch the moment: https://lnkd.in/eh63geg3 LFG!

Who will be down in New Orleans to see our CEO, Courtney Jeffries pitching VRTL at #NFLPA Pitch Day? ?Excited to share the stage as #finalists along side companies such as Cloaked and NextSense, Inc - bringing our big vision for the future of remote fan engagement to center stage! Check out the full announcement here: https://lnkd.in/euwe9sX4 NFL Players Association

Excited to share VRTL’s 2024 Wrapped, highlighting our successes and great client work this past year, including significant YOY growth across fans on platform, engagement behaviors, and volume of events. Thank you to the entire VRTL team for making this year a success. Looking forward to kicking off 2025 with great momentum! ? Courtney Jeffries Tricia Viole Gabriella Bancroft Bella Craven Alex Stybuk Nikita Matusevich Anton Oliinyk ?

On this week’s Sports Loft podcast, Andy Selby and I are joined by VRTL’s CEO and Founder Courtney Jeffries. For many sports teams, the vast majority of fan engagement initiatives remain in-venue and matchday focused, so we discuss the opportunity to unlock significant revenue by increasing engagement with fans on non-matchdays, or those fans who can’t attend the games. Working with teams across the?NFL, NHL, MLB, MLS and Premier League to name but a few, VRTL enables teams to offer a programme of virtual experiences to fans on a global scale. My key takeaways from the conversation: It has to feel special.?Fans’ expectations of virtual events have increased since the?pandemic. It can’t feel like a generic zoom call – it?has to be memorable – so a “one size fits all” approach doesn’t cut it. Making club memberships relevant for international fans. Due to their traditional emphasis on tickets, club memberships have delivered little value to?a global fanbase. However, by delivering virtual experiences that fans actually want to join – for example, hosting player Q&A’s in their local language and virtual autograph sessions with fans from that player’s country - this creates a genuine reason for international fans?to become members and provides valuable data capture for the club. Doing more for season ticket holders.?Teams are?using VRTL to create unique experiences for season ticket holders on non-matchdays. For example, Atlanta Falcons host a monthly event for season ticket holders who have a birthday that month, whilst the Minnesota Vikings used the platform to launch a throwback jersey by inviting season ticket holders to get to see it first, with a team legend from the jersey’s era joining the event. Versatility and scale are important.?Teams?want to be able to use the same platform to deliver different types of event formats (eg bringing fans on-stage or live autograph signings) and to be able to do so at scale - ie?for 10?fans?one day?and 10,000 fans the next. Everyone loves an autograph.?70% of events are using VRTL’s virtual signing functionality in some capacity. One team is exploring making the autographs serialised, so that the signature is 1 of 500 – making it unique to each fan. Other clients are looking to enable fans to upload their own images to sign. Creating experiences that can only be done virtually.?An F1 team is looking at hosting events for race engineers to engage with hardcore fans. This would not be practical in person, but doing so virtually, creates a scalable asset that would not have existed otherwise. Links to listen on Apple and Spotify in the comments below ...

Go VRTL! ?? Yesterday, portfolio company VRTL, led by CEO Courtney Jeffries, took the stage at TechCrunch's Disrupt 2024 as a Top 20 #StartupBattlefield Finalist ?? TechCrunch’s Amanda Silberling covers more on VRTL and how its changing the game for remote fan engagement in the sports and entertainment industry! Get the story here: https://lnkd.in/gFPcqSsH And a big shoutout to Isabelle Johannessen for her work helping curate an exceptional range of founders for this pivotal event ??? #TechCrunchDisrupt #WomeninTech #FemaleFounders

Courtney Jeffries just stepped off the TechCrunch #StartupBattlefield Stage! Energized and excited about the questions we have received so far today about our big vision for activating remote fandom. Special shoutout to the VC Judges on stage this afternoon: Sharon Winter, Eylul Kayin, Lisa Morales-Hellebo, Christine Esserman and Jonathan Rosenbaum! When organizations have hosted pilot events on VRTL, they have a 60% conversion rate to become paying customers. All the more reason we believe that our team at VRTL is positioned to changed fandom forever. Read more here: https://lnkd.in/gFPcqSsH And of course, another round of thank yous to Isabelle Johannessen & Michael J Schick for an incredible kickoff to #techcrunchdisrupt ?? ??