Voyageur Group

#squad

For Brand Advertisers investing in Target Product Ads, this news is for you! Roundel Media Studio has officially launched 2nd price auction bid capabilities. This pivot from first price auctions to second price auctions is likely great news for most advertisers as it will deliver better transparency and efficiency in bid management for sponsored ads on Target.com.

You've heard of #Amazon's #Rufus Personal AI Shopper Assistant. Have you heard of #COSMO? Amazon’s #AI framework isn’t just an algorithm shift—it’s a fundamental change in how shoppers find and evaluate products, or rather, how it finds them. Here's our #pov - #ecommerce #ecomm #retail #retailmedia #merchandising #sitemerch

Amazon Ads Announced that there will now be a 5 year lookback of data within AMC. This is a big update from the previous 13 month lookback window. https://lnkd.in/gEwDXBuP

?? Exciting News in Retail Advertising! ?? Amazon is shaking things up with its new Amazon Retail Ad Service, unveiled at CES! This innovation lets other retailers use Amazon’s powerful ad technology to sell product ads on their own ecommerce sites. Amazon’s offering is built on its renowned Amazon Web Services and marks a major shift in its ad strategy. With this move, Amazon is setting its sights on competing with industry giants like Criteo and Publicis Groupe's Epsilon, and even startups like Koddi. Retailers now have the chance to leverage Amazon's performance-driven tools. They can control where ads appear on their platforms, keep their data separate using AWS accounts, and provide shoppers with more relevant, personalized ads. For advertisers, this opens up a whole new world of possibilities. Amazon’s advertisers can now extend their reach across other retailers, managing campaigns seamlessly. ?? What are your thoughts on Amazon's bold new step? Share your insights in the comments!

We are hiring a Growth Manager to join our growing Amazon agency business. We are looking for someone who is excited about brand management and growth on Amazon. Our ideal candidate will be an excellent communicator, relationship manager, and be hungry to grow our clients' brands on Amazon. Some Seller Central and/or Vendor Central experience is desired but not required for the ideal candidate. https://lnkd.in/gnF9CUs3

?? eCommerce never seizes to Amaze! DoorDash is breaking barriers with its new bridal offering in partnership with David’s Bridal. Wedding dress shopping, once a physical experience, is now available from the comfort of your phone. ?? The expansion into niche and luxury items is reshaping the delivery landscape, with DoorDash leading the charge. From skis to wedding gowns, the digital commerce world continues to surprise. ??? As companies innovate to stand out, the line between online and offline shopping blurs further. What will you order next? ?? https://lnkd.in/gKc7YinX

Voyageur Group is at it again! Come apply to join our team or share with someone who you think would be a great fit!

Voyageur Group is at it again! Come apply to join our team or share with someone who you think would be a great fit!

It's a whole new world! Who is buying a car from Amazon in the next 12 months? https://lnkd.in/dzSixBWR