VO/D

Super Bowl LIX weekend kicked off with an EPIC launch of Fri&nds, a platform rooted in culture, content, and live events—founded by Odell Beckham Jr. Presented by Cash App, the event transformed the Merchant House into an experiential playground, the night brought together VIPs, tastemakers, and local creatives for an unforgettable celebration of music, art, and community. The St. Augustine Marching Band shut down Magazine Street, setting the tone for a lineup featuring BigXThaPlug, The Soul Rebels, and Luka Sabbat—with surprise performances from Chance The Rapper and Shaboozey. Beyond the stage, the event spotlighted New Orleans’ vibrant culture, from street performers and living statues to a curated art exhibition with StudioBE New Orleans, led by Brandan “BMike” Odums. A special auction even raised funds for Eternal Seeds, supporting the next generation of artists. At VOID, we’re proud to represent a platform that’s about elevating talent, creating unforgettable moments, and shaping culture in real-time. And this is just the beginning. And FRI&NDS is just getting started.

It was an honor for our team to be invited to pitch our candy brand 1UP Candy at Founderland a few weeks ago. Humbled to have walked away with some positive recognition from our peers of the work we're doing and also winning the pitch slam. Excited for what's ahead! Huge shoutout to The Family Fund & Founder Community and Josh Wand for inviting us.

For the last 4 months, our team has been working tirelessly with Walmart to make this day happen. 1UP Candy is officially in Walmart with 5 incredible/funky freeze dried candy products. This was a huge feat for our team given how quick the turnaround time was to get this on shelf. 2500 doors touching almost every state around the country. Incredible work by our partner, Brian Awadis (Faze Rug), for helping lead the charge. Go find us at a local Walmart near you!!