A new Vobile Insights report highlights how election-related content significantly boosted viewership and engagement on late-night YouTube channels.? Check out the full report below from?Mattie Aikman, our VP of Audience Development.?
The 2024 US Presidential Election drove significant viewership increases across late-night YouTube channels from Nov. 5th to 11th. According to Vobile's latest data, key highlights include: ? SNL: Average daily views skyrocketed by 106% from 4.1M to 8.5M.? ? The Daily Show: Saw a 58% increase, reaching 4.7M daily views.? ? Jimmy Kimmel: Experienced a 72% boost, averaging 3.9M daily views.? ? Stephen Colbert: Views increased by 23%, hitting 2.6M daily views.? ? Seth Meyers: Achieved a 36% rise, with 1.7M daily views.? ? John Oliver: Increased by 9%, reaching 982K daily views.? ? Bill Maher: Grew by 23%, totaling 511K daily views. Election-related content drew unprecedented engagement on the platform for these shows: ? SNL's 'Family Feud Election 2024 Cold Open' stood out with 11.1M views. ? Jimmy Kimmel's reaction to the election results garnered 8.7M views. ? John Oliver's 'Election Subversion 2024' attracted 5.3M views. For more detailed insights, check out the full report below. ... And thanks to the Vobile Insights team and Tubular Labs for making actionable insights and reports like this one possible. #Vobile #YouTubeAnalytics #Election2024 #LateNightTV #Tubularlabs