“The business is far from dead and when you do it right, it can be a whole lot of fun. And rewarding.” Wayne Best, VML NY Chief Creative Officer, gives thanks to the things that make our jobs in the marketing industry great. Via The Drum: https://lnkd.in/evjruQse
关于我们
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
- 网站
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https://www.vml.com
VML的外部链接
- 所属行业
- 广告服务
- 规模
- 超过 10,001 人
- 总部
- New York，New York
- 类型
- 上市公司
- 领域
- Advisory、Brand Experience、Brand Identity、Commerce、Customer Experience、Data & Insights、Discoverability (Organic/Paid Search)、Experiential Marketing、Government Practice、Health Practice、Inclusion Experience、Innovation、Mobility、One-to-One Email Marketing、Paid Media、Public Relations、Social Media、Strategic Studios、Technology和Vault (Production)
地点
VML员工
动态
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The results are in. VML has been named a Strong Performer in The Forrester Wave?: Customer Experience Strategy Consulting Services, Q4 2024 report. Among those evaluated, VML received the fifth-highest score in the current offering category. Learn more: bit.ly/3B1FWZF #ForresterWave #CX #CXStrategyConsulting #CustomerExperience
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On this episode of Human Centered, host Nick Brunker, FCXP, Group Director of Experience Strategy at VML, dives into the evolving landscape of holiday shopping just as Black Friday approaches. Joined by Michelle Baumann, VML's Chief Strategy Officer, they explore how brands are navigating what promises to be the most channel-diverse and technologically advanced shopping season yet. Listen: https://lnkd.in/ecTW_xky #VML #VMLCommerce #HumanCentered #Podcast #CustomerExperience #HolidayShopping #HolidayRetail #Retail #BlackFriday VML COMMERCE
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We’re in a new era of content creation. VML has created a guide to responsibly steward and scale content with artificial intelligence. Read more: https://lnkd.in/eecPcjg8 #AI #ContentCreation #ContentCreators #Content #Brands #Marketing #Advertising
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VML转发了
It’s a Coke! ?? Coca-Cola Middle East and VML turn emojis into real-world tasty offers, playfully claiming the ‘soda’ emoji - white cup with red stripe and red straw - as its own. On a gamified microsite (CokeURL.com/Emoji) – available in Saudi Arabia – consumers are invited to create endless ‘emoji sodi’ meal combinations to unlock hundreds of exclusive vouchers including a limited edition, real life ‘Emoji Coke’ cup. Launched in collaboration with WPP’s Open X and Studio X, ‘Emoji Coke’ is the brand's latest move to shake up engagement with Gen Z consumers, speaking their language and answering the long-awaited question: What's in the cup? #WPPOpenX #StudioX #ItsACoke #VMLCommerce #VML The Coca-Cola Company
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?Cerramos el 2024 con broche de oro en El Ojo de Iberoamérica! ? VML brilló con un total de 5 ??? Gran Ojo, 13 ?? Oros, 16 ?? Platas y 19 ?? Bronces, además de 26 ??Shortlist, consolidándonos como la #2 Red del A?o. Doblemente orgullosos de obtener el premio a Mejor Idea Local con "Worm Food" de VML Chile y "Thanks for Coke-Creating" de VML México + VML Brasil, quienes también se llevaron el reconocimiento a Mejor Agencia Local y Mejor Creativo Local - Raimundo Undurraga, Luis Enríquez Madruga - junto con el Gobierno de Chile y Movistar México como Mejores Clientes Locales. ?Un enorme agradecimiento a nuestros equipos en Argentina, Brasil, Chile, México, Perú, y Uruguay por su talento y dedicación! ?? Este triunfo es de todos. #SomosVML #ElOjo2024 #ElOjoFestival #InspireCreatively
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VML scores at the 2024 Clio Sports Awards, bringing home six Clio statues, and a standout win being a Gold for “Hey! He Is Not a Kid” in the Social Good category. See our full list of winners: https://lnkd.in/ev-3sFNy #VML #WeAreVML #ClioSports #Clios
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Cannes Lions International Festival of Creativity is advancing accessibility and disability inclusion to the highest level of creative excellence among awards and juries. VML’s Josh Loebner, PhD, showcases the value of more disability visibility among creative jurors. Read more via Ad Age: https://lnkd.in/ef9GUqD9 #CannesLions #Accessibility #Advertising #Marketing #Disability
Creative judging and accessibility—lessons from a Cannes Lions jury room
adage.com
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The role of content creators is transforming. Brands have an opportunity to maximize efficiency and reach while maintaining quality, transparency, and consumer trust. Read more about how to steward and supercharge content outputs with AI: https://lnkd.in/eecPcjg8 #AI #ContentCreation #ContentCreators #Content #Brands #Marketing #Advertising
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VML’s Debbi Vandeven has been named Jury President for the Entertainment category at the D&AD Awards 2025. Following her stellar role as Jury President for the Dan Widen Titanium Lions in 2024, Debbi’s continued influence in the creative industry is undeniable. Her passion for groundbreaking storytelling and creativity will help elevate the best in entertainment advertising this year. Read more: https://lnkd.in/e8YzSzqX #DandAD #JuryPresident #VML
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