VML COMMERCE

It’s a Coke! ?? Coca-Cola Middle East and VML turn emojis into real-world tasty offers, playfully claiming the ‘soda’ emoji - white cup with red stripe and red straw - as its own. On a gamified microsite (CokeURL.com/Emoji) – available in Saudi Arabia – consumers are invited to create endless ‘emoji sodi’ meal combinations to unlock hundreds of exclusive vouchers including a limited edition, real life ‘Emoji Coke’ cup. Launched in collaboration with WPP’s Open X and Studio X, ‘Emoji Coke’ is the brand's latest move to shake up engagement with Gen Z consumers, speaking their language and answering the long-awaited question: What's in the cup? #WPPOpenX #StudioX #ItsACoke #VMLCommerce #VML The Coca-Cola Company

If you’re rocking the llama or alpaca hairstyle, we’ve got a deal for you. TARI, Peru's favorite hot sauces, have officially arrived in the U.S. TARI and VML are creating excitement with Gen Z hot sauce lovers by marrying TARI’s iconic llama label with the popularity of the Llama and Alpaca hairstyles. The ‘TARI Hairdo’ campaign is a social commerce activation that utilizes an AI-enabled mobile hair recognition tool to give those rocking the popular hairstyle TARI deals. More via MediaPost: https://lnkd.in/gJ5RRdvD #VMLCommerce #CreativeCommerce #SocialCommerce

Unlock the potential of the booming APAC commerce market with VML's "Future Shopper" insights! Discover how mobile-first consumers are reshaping the digital landscape, embracing social commerce, and demanding seamless experiences. Read more and download the report here: https://lnkd.in/g-NhKVHk #WeAreVML #VMLCommerce #VMLAPAC #TheFutureShopper #FutureShopper #Retail #RetailTrends

The idea of gifting is starting to change. According to Gemma Spence, VML Chief Digital Commerce Officer, personal care brands are “tailoring their holiday messages to counteract the usual drumbeat of ‘consume, consume, consume’ and focus more on the idea that gifting is an opportunity to express care.” Read more via Modern Retail: https://lnkd.in/ez-SW8_g #VMLCommerce #HolidayShopping #BlackFriday #Retail #Holidays #HolidayRetail

Happening today: get an exclusive look into the strategies ambitious brands are using to stay competitive in today’s market. Experts from Shopify, Forrester and VML will provide valuable insights for achieving a total commerce experience. Register: https://lnkd.in/eEJ_zcG6 #VMLCommerce #FutureOfCommerce #Commerce #Marketing #Advertising

Increasingly, Black Friday globally marks an extended peak retail season, primed to take up most of Q4. VML has the key trends that are shaping peak season and the opportunities for brands to consider for Black Friday, Cyber Monday, and beyond. https://lnkd.in/gXYChw3a #VMLCommerce #HolidayShopping #BlackFriday #CyberMonday #SinglesDay

This calls for a celebration. We’re proud to share that OREO Calls for Mondelēz International won Gold in the Advertising: Sports category at The Drum Awards. OREO Calls turns referee signages into interactive, stoppable moments that delighted fans and drove impressive sales results. See VML's full list of winners: https://lnkd.in/ewps8kXz #VMLCommerce #TheDrumAwards #WeAreVML

Join Shopify, Forrester and VML on Thursday, November 21 as we delve into the future of commerce. Whether you’re looking to optimize your current operations or explore new market opportunities, this webinar will provide valuable insights for achieving a total commerce experience. Register: https://lnkd.in/eEJ_zcG6 #VMLCommerce #FutureOfCommerce #Commerce #Marketing #Advertising Beth Ann Kaminkow Ted Schadler Carla Wright Aoife Dowling

Llama and alpaca hairstyles are all the rage right now. To raise awareness of Peru’s favorite hot sauce, Tari, distribution in the U.S., VML developed a social commerce activation that allows consumers sporting the popular hairdo to unlock Tari deals — a nod to the brand’s iconic llama label. Get ready to scan your hairdo: https://lnkd.in/d76Ef2Ya #VMLCommerce #CreativeCommerce #SocialCommerce

You’re invited to join the Future Shopper 2024 VML EMEA webinar to explore the top takeaways from our Future Shopper report on the future of retail and the evolution of consumer shopping behavior in an omnichannel world. More than ever before, today’s consumer wants control over how they shop, demanding to be at the center of their own immersive, omnichannel retail universe. They want to engage with businesses and brands across any channel and are willing to change their allegiance away from those that can’t meet their expectations. At the webinar, our commerce and brand experts take you inside the mindset of the modern consumer – unpacking the key behavioral changes you need to know from VML’s Future Shopper 2024 report. Within 60 min of webinar?will cover the following: ??? Overview of the Future Shopper Report 2024: presented by Gareth Jones, SVP Global Marketing Director at VML. ??? Future Shopper Unpacked, Ten Main Headlines: presented by the VML Enterprise Solutions experts, Hugh Fletcher, Marketing Director & Thought Leadership Lead and Naji El-Arifi, Head of Innovation. ??? AI and the Rise of Post Human Shopping: presented by Jason Carmel, VML Global Creative Data Lead. ?? What: The?Future Shopper 2024 VML EMEA webinar ? When: Thursday, November 21 | 2:00pm - 3:15pm CET (Paris hour) ?? Where: online - link will be sent after your registration Secure your spot for The Future Shopper 2024 VML EMEA webinar: https://lnkd.in/gThAWQ4G #TheFutureShopper #VML #VMLCommerce #VMLEnterpriseSolutions #Retail #FutureShopper #Shopper #RetailTrends