VMG Partners

Today, the VMG team gobbled 'til we wobbled. Nothing brings people together like good food — especially when most of it is homecooked. Our annual Thanksgiving meal featured all the classics (turkey, cranberry sauce, stuffing) plus special dishes like kimchi pancakes, lumpia, and kugel. Here’s to team spirit, full hearts, and even fuller plates!

Extending a big congratulations to the [solidcore] team, especially Bryan Myers, on the new partnership with L Catterton! It’s been a pleasure working alongside your leadership team, and we're here to stay for the journey ahead—including VMG team outings at the newly minted San Francisco studios.

Congratulations to the GHOST team on partnering with Keurig Dr Pepper Inc. We’re?energized?for what lies ahead alongside Daniel Louren?o, Ryan Hughes, Mark Magnesen, and KDP! Rest assured GHOST will continue fueling our VMG team at the office.?

???? The results are in from this year’s VMG costume contest, and wow, did our team bring their A-game! Here's who stood out: ?? Most "On Trend": Mary brought her inner Swiftie and nailed the category! ?? Most Likely to Spook the Kids: Patti didn’t hold back on the spooky vibes—full commitment to the eerie! ?? Understood the Assignment: Lucy made sure her samples were as memorable as her costume. We’re still thinking about them! ?? Best Collaboration: Ali & Becca came through as a duo for the ages, bringing holiday spirit together. ?? Best of VMG: Jennifer Hwang’s "friendly ghost" captured the VMG spirit, hands down. Thank you to everyone who participated! ??#VMGHalloween

Supporting breakout consumer brands is in our DNA, and one of the biggest challenges we often hear from them is declining advertising effectiveness and difficulty reaching Gen Z consumers. That's why we're excited about VMG Technology's investment in Claim, which is pioneering a new model that allows brands to connect directly with young, culture-setting new customers. Penned by the insightful duo of Sam Shapiro and Meera Singh, our latest blog post offers an inside look at why we believe Claim represents the future of advertising and why we've chosen to embark on this promising journey with them.

We are thrilled to announce our latest investment in Claim, the game-changing customer acquisition platform reshaping how brands connect with young consumers. Why Claim? ?? Aims to solve the rising costs and diminishing returns of traditional advertising ?? Innovative pay-per-acquisition rewards app ?? Already attracting category-leading brands across multiple industries For Brands: ? Cost-effective customer acquisition ? Performance-driven model ? Access to engaged, young consumer base For Users: ?? Engaging brand discovery experience ?? Promotes real-world interactions ?? Rewarding way to explore new products and services We believe Claim is a revolution in customer acquisition and brand engagement. We're excited to support their mission to transform how brands and consumers connect in the digital age. Huge thanks to Lauren Johnson for helping us share the news!

VMG Field Day 2024 was, in a word, competitive. ?? Huge thanks to Kelly Mauch for dreaming up an unforgettable afternoon of fun in the sun! P.S. no one was injured in the making of this post ??

Congratulations to Zitcha's Jack Byrne and Troy Townsend on their Series A close! VMG Technology is proud to lead this round, supporting Zitcha's expansion of cutting-edge retail media technology to the US market. VMG Technology Co-Head Carle Stenmark praises Zitcha's rapid growth: "In just two years, Zitcha has become an industry leader in retail media, partnering with top global retailers and brands. Their talented team, scalable expansion, and deep expertise make them an ideal partner for VMG. We're excited to support their US acceleration."

?? Portfolio Spotlight: Double Honors! ?? We're proud to celebrate two of our portfolio companies that are breaking new ground in their respective industries: ?? Rinsed: Cruising onto LinkedIn's Top Startups List in the US (https://lnkd.in/eN2ynzGM) ?? Bobbie: Recognized as a Social Justice leader and finalist in Digiday's Greater Goods Awards (https://lnkd.in/efWzVR6Y) Congratulations!

It's our team's favorite time of year again - Service Day! This week, our team rolled up our sleeves and partnered with the incredible SF-Marin Food Bank for an afternoon of giving back. In just 1.5 hours, we packaged a whopping 450 boxes ?? totaling 13,000 pounds of food ?? all destined for families in need across our community. But it's more than just numbers. Service Day is our chance to unplug from the daily grind and bond as a team outside the office while making a difference in our city. A huge shoutout to SF-Marin Food Bank - not just for hosting us, but for their tireless work year-round. They ensure families in our city have reliable access to healthy food, a mission we're honored to support. And a big thank you to our very own Lucy Huang, CPA for planning a special afternoon. Days like these remind us why we love calling this city home. Here's to making a difference, one box at a time! #CommunityService #GivingBack #FoodSecurity #TeamVMG