ViX Paula Hermanny

To our ViX Family, At ViX, every collection is handcrafted with love from our factory in Brazil. Our suits were designed to make you feel empowered and confident. As a small business owner, the current climate has posed some unique challenges for us, but what keeps us going is all of you; for you, we’re staying positive, learning from these challenges, and looking forward to brighter days ahead. Words cannot express the endless gratitude we have for all our loyal customers. Every bikini and coverup that you add to your warm weather wardrobe allows us to provide opportunities for local factory employees in Brazil and retain our incredible staff in the United States. Our business was built from passion and will continue to flourish with loyalty. We can’t wait to vacation with you in the near future, and remember: nothing can stop the sunshine. With Love and Gratitude, Paula - CEO / Founder

Casa ViX | Our iconic Bia Tube model, known for its perfect fit and available in a range of colors and prints, is now crafted by talented professionals trained at Casa ViX—our free school offering embroidery and sewing courses. Over the past two years, this talent incubator, based within our factory in Petrópolis, has graduated 70 women, equipping them with the skills to bring our designs to life.

The newest versions of the best-selling Bia Tube in our Camu print are crafted by our talented atelier team, including former Casa ViX students. Learn more about this project:?https://lnkd.in/gF9qVkBM

We are excited to announce the opening of our first standalone store in Europe, after over 20 years of presence in prestigious multi-brand stores like Harvey Nichols, Selfridges, and Harrods. Our new boutique is located in Saint-Tropez, a timeless summer hotspot embodying the effortless chic aesthetic that inspires ViX creations. With this initiative, our goal is to expand brand awareness in Europe and provide a best-in-class in-store shopping experience. ViX celebrates every woman who chooses to wear its creations and is thrilled with this milestone.

We are excited to announce the opening of our first standalone store in Europe, after over 20 years of presence in prestigious multi-brand stores like Harvey Nichols, Selfridges, and Harrods. Our new boutique is located in Saint-Tropez, a timeless summer hotspot embodying the effortless chic aesthetic that inspires ViX creations. With this initiative, our goal is to expand brand awareness in Europe and provide a best-in-class in-store shopping experience. ViX celebrates every woman who chooses to wear its creations and is thrilled with this milestone.

ViX + Bianca Brandolini The Bianca Brandolini capsule collection for ViX Paula Hermanny captures the essence of Bianca’s effortlessly sophisticated and free-spirited style. Born in France and of Italian descent, Bianca lives by the motto, “wherever the sun shines.” This philosophy resonates deeply with ViX’s celebration of tropical allure. The collection mirrors this synergy with an array of enchanting pieces, including macramé designs and bikinis featuring matelassé detailing, perfect for any beach destination.The international launch took place on Thursday, June 13, following a cocktail event on the rooftop of the Gansevoort Hotel Group??in New York, co-hosted by?Moda Operandi, Inc.?The event also featured brands such as?Costa Brazil, Supergoop! and?Surratt Beauty.?Discover the collection. Photo credits: Leandro Justen?

The Bianca Brandolini capsule collection for ViX Paula Hermanny captures the essence of Bianca’s effortlessly sophisticated and free-spirited style. This exclusive resort wear line pays homage to her Brazilian heritage, embodying a timeless elegance and a joyful, uncomplicated spirit. The collection brings together vibrant designs and unique sensuality, celebrating the rich cultural tapestry of Brazil. Crafted with organic fibers and bespoke textiles, each piece showcases the meticulous craftsmanship of the brand’s Rio de Janeiro-based artisans. Notably, the collection features exquisite embroidery crafted by the talented women at Paula Hermanny’s ateliers, including alumni from the esteemed Casa ViX program. Bianca, leveraging her close ties with ViX, revisited the brand's archives to infuse iconic designs with her distinctive flair, collaborating closely with Paula’s team to introduce fresh and innovative perspectives.

In a continuous effort to channel our creative potential towards the collective commitment, ViX partners with the Anavilhanas Institute, an initiative, of the Anavilhanas Jungle Lodge that seeks to enhance actions focused on education, sustainable development, and the preservation of the Novo Air?o region within the riverside communities of the Rio Negro. Inspired by a blend of emotions from her time there, Paula Hermanny created a capsule collection with 100% of the profits donated to the Anavilhanas Institute. This collection, featuring timeless designs and a palette inspired by the Amazon, captures the vibrant life of the tropical forest, symbolizing a tribute to the essence of the Amazon, a treasure of Brazil and the world.

Casa ViX, led by our founder Paula Hermanny, serves as an incubator of new talents. Located in Petrópolis, Brazil, it offers a certified training program aimed at providing unemployed women with professional-grade sewing courses, all free of charge. More than just acquiring skills, it's about empowering the local community, preserving craftsmanship, and strengthening our collective. It's a demonstration of women supporting women.

In a continuous effort to channel our creative potential towards the collective commitment, ViX partners with the Anavilhanas Institute, an initiative, of the Anavilhanas Jungle Lodge that seeks to enhance actions focused on education, sustainable development, and the preservation of the Novo Air?o region within the riverside communities of the Rio Negro. Inspired by a blend of emotions from her time there, Paula Hermanny created a capsule collection with 100% of the profits donated to the Anavilhanas Institute. This collection, featuring timeless designs and a palette inspired by the Amazon, captures the vibrant life of the tropical forest, symbolizing a tribute to the essence of the Amazon, a treasure of Brazil and the world.