We are thrilled to have been able to help out Charlie! ?? This is exactly what we want to do - help all the Charlie's in the world. ?? Do like Charlie, download the app, and find a wine that suits your individual taste (and the ones you want to impress). ?? https://lnkd.in/dkQSjxEY or https://lnkd.in/dVDaBrP2
Q: What do you get when you combine my and Nassia Balaktsis' love for wine, obsession with Wes Anderson, and pattern of always taking projects slightly too far? A: A hilariously quirky mini-explainer about Vivino! ?? I had the best time taking the reins as creative director and writer for this project, and seeing my media production partner/twin flame Nassia Balaktsis bring the vision to life ?????? Special shoutout to our cast who volunteered their time and cool outfits, and to Ellement Wine + Spirits for letting us use their beautiful space! (If you're a strategy person, keep reading.) ?? The Brief: Create a short video explaining a product or service to a new or existing target audience. ?? The Objective: Increase marketshare and app downloads by positioning Vivino as a convenient marketplace to learn about and purchase wine. ?? The Strategy: Target new wine drinkers who want to impress their friends but aren't familiar with different grapes, regions, or flavours. ?? The Result: Our class voted us best writing, best production, and best overall explainer!