VIVALDI_

?? Luxury brands face a critical choice: chase short-term wins with performance marketing or double down on long-term brand building. Here's the truth—there’s no such thing as?brand performance marketing. It’s either you’re pushing for conversions or solidifying your brand's place in consumers' hearts. Both paths lead to purchase, but only one builds enduring loyalty and keeps you top of mind. Disruption marketing may have had its day. Now, it’s all about premium brand positioning that stands the test of time. ?? Long live brand building.

We are ecosystem partner of Heilbronn Slush'D which offers an unparalleled platform for founders and innovators to connect, collaborate and showcase their ground-breaking ideas. ?? Vivaldi will contribute to Slush’D by sharing the most important factors that investors in startups should consider. ?? Of course, startups can gain a lot from these insights, too. Stay tuned! ???? Take advantage of our special invitation link and get 25% off the ticket price. ?? Please comment below if you want to get the link. We are looking forward to meet YOU at Slush’D! ???? ?? Date: October 24, 2024, Theresienwiese 13, 74072 Heilbronn #VivaldiGroup #BrandStrategy #Innovation #HeilbronnSlushD2024 #OneSharedVision Campus Founders

Congratulations to this month’s Bravo Award Winner, Hannah Shone! ?? Not only is Hannah a rockstar designer who helps our clients reinvent their design systems, she is crucial in reimagining what is possible for visual storytelling We are grateful for Hannah’s creative vision, exceptional design skills and fantastic personality. Thank you, Hannah! #Bravo #TeamVivaldi ?? Vivaldi's monthly Bravo Awards program celebrates and honors individuals who exemplify our values of collaboration, curiosity, imagination and impact. Get to know more of?our team: https://lnkd.in/erJGguiE

We are proud to announce that VIVALDI_ is ecosystem partner of Heilbronn Slush'D Slush’D is the ultimate festival for innovative startups, forward-thinking investors, cutting-edge companies, leading institutes, and visionary entrepreneurs. Bringing together the who's who in the ecosystem. This year's motto, “One Shared Vision," underscores the commitment to a unified approach in advancing innovation. ? ????????Stay tuned for more info about Vivaldi's participation at Slush'D. We're excited to collaborate and showcase innovative projects. This partnership will enhance the event's dynamic ecosystem, offering unique opportunities for all attendees. What to expect at?Heilbronn Slush'D? Dynamic Ecosystem: With over 1000 international participants including startups, investors, corporates, and thought leaders. Unparalleled Networking: Last year facilitated over 400 meetings in just one afternoon, with participants creating over 10 meaningful new connections. Frontline of Innovation: Engage first-hand with new technologies through startup pitches and exhibitions, and absorb the latest insights from global tech and business leaders' keynotes. ?? Date: October 24, 2024, Theresienwiese 13, 74072 Heilbronn ?? Learn more and secure your participation: www.heilbronnslushd.com #VivaldiGroup #BrandStrategy #Innovation #HeilbronnSlushD2024 #OneSharedVision Campus Founders

?? Spotlight on Success: The Coca-Cola Company's Strategic Portfolio Expansion ?? Coca-Cola's strategic journey to diversify and strengthen its brand portfolio, in collaboration with Vivaldi Group. ?? In a rapidly evolving market, Coca-Cola faced the challenge of staying relevant and meeting the dynamic tastes of global consumers. By partnering with Vivaldi, Coca-Cola embarked on a mission to expand its product offerings and reinforce its market leadership. Key achievements from this transformative partnership include: ?? Comprehensive Market Analysis: Leveraging deep consumer insights to identify emerging trends and opportunities across various beverage categories. ?? Innovative Product Development: Launching a range of new products that cater to diverse preferences, from health-conscious beverages to bold new flavors. ?? Strategic Brand Positioning: Enhancing the brand's appeal by aligning with contemporary consumer values and lifestyle choices. This strategic approach has enabled Coca-Cola to not only expand its portfolio but also to solidify its connection with a broader audience, driving sustained growth and innovation. This case study exemplifies the impact of strategic collaboration and visionary thinking in navigating the complexities of a dynamic market. Kudos to the teams at Coca-Cola and Vivaldi for their groundbreaking work! Explore the full case study here: https://lnkd.in/e3a_xg6i #BrandStrategy #Innovation #CaseStudy #CocaCola #VivaldiGroup #MarketExpansion #ConsumerInsights #ProductDevelopment #BusinessGrowth

?? Discover the Future of Business with "The Interaction Field"?? Dive into Erich Joachimsthaler Ph.D.'s groundbreaking insights on how businesses can thrive in today's interconnected world. "The Interaction Field" explores innovative strategies to create value through dynamic ecosystems. Perfect for leaders, innovators, and anyone interested in the future of business. Get your copy today: https://lnkd.in/eNQ5jp38 #BusinessInnovation #Leadership #TheInteractionField #ErichJoachimsthaler #FutureOfBusiness

Introducing?Devin Dewar, a Creative Director?based in our London office. In this Q&A, Devin delves into why he?believes that every brand has a story to tell, and that it’s his job to find the most compelling way to make it an international bestseller.. Discover more about Devin’s journey and expertise in this interview: https://lnkd.in/eFrj_Xp9

?? Exciting Case Study Spotlight: Bud Light's Brand Reinvention ?? We are thrilled to share a deep dive into Bud Light's remarkable journey of transformation and growth, spearheaded by VIVALDI_ Group! ?? Faced with a saturated market and shifting consumer preferences, Bud Light partnered with Vivaldi to redefine its brand beyond the conventional light beer category. The goal? To resonate with a broader audience and reinforce its position as a cultural icon. Through meticulous research and strategic innovation, Vivaldi helped Bud Light achieve: ?? Strategic Brand Positioning: Crafting a brand narrative that celebrates fun, inclusivity, and spontaneity, appealing to a wider and more diverse audience. ?? Innovative Marketing Campaigns: Launching bold and memorable campaigns that broke through the noise and captured the imagination of consumers. ?? Product Diversification: Expanding beyond light beer to introduce new products that cater to evolving tastes and preferences, while maintaining the brand's core values. The results speak for themselves: heightened brand equity, increased market share, and a deeper connection with consumers. This case study is a testament to the power of strategic thinking and creative execution in driving brand evolution. Kudos to the teams at Bud Light and Vivaldi for their visionary collaboration! Check out the full case study here: https://lnkd.in/erDkakiB hashtag #BrandStrategy hashtag #MarketingInnovation hashtag #CaseStudy hashtag #BudLight hashtag #VivaldiGroup hashtag #BrandReinvention hashtag #ConsumerEngagement hashtag #MarketExpansion hashtag #BusinessGrowth

Cutting Through the AI Overload In a world flooded with AI solutions, we provide clarity and effectiveness. Our Prompt Pack and compliance solutions ensure that your AI tools are both impactful and secure. Find out how we’re making AI work for you:?https://lnkd.in/ggtYcGDp #AI #BusinessStrategy #Compliance #Innovation #VivaldiConsultancy

Curious about how AI is reshaping education? Here’s a powerful insight from ‘Brave New Words’ by Sal Khan, the book our Senior Partner Anne Olderog is currently reading, that challenges how we approach learning in the Age of AI. ??