VIVAIA

Hello, NYC! VIVAIA launched a new pop-up in New York City at 68 Prince Street Soho? on November 26th.

Oprah Winfrey was spotted wearing the VIVAIA Regina Pro Square-Toe Water-Repellent Heeled Boots in Dark Caramel during the filming of Oprah’s Book Club on December 3, 2024.

Grand opening of VIVAIA's new store in Indonesia! VIVAIA opens one more new store in Indonesia at PLAZA SENAYAN? on October 12th.

VIVAIA appeal attracts a star-studded line-up including Joey King, Aubrey Plaza, Lindsay Lohan, Saoirse Ronan, Lea Michele, and more, with celebrities who adore the brand's blend of comfort and style.

To?celebrate?the?upcoming?Fashion?Month,?VIVAIA?held?a?24Fall/Winter?launch?event?in?New?York?on?August?22nd.?We?invited?many?outstanding?media?and?fashion?influencers?to?get?a?first?look?at?VIVAlA's?newest?styles?launching?this?season.

VIVAIA debuts first store in Malaysia at Kuala Lumpur's new social heart, The Exchange TRX. Renowned actress Scha Al-Yahya made a special appearance to officiate the grand opening of VIVAIA's first store in Malaysia, showcasing the timeless elegance of Margot Mary Jane.

One More New Store Opened in Korea!? VIVAIA opens new store in South Korea at Hyundai Department Store Mokdong? on the 19th.

Jenna Ortega wore the VIVAIA Julie Pro chunky heels in beige/black for street style while in New York City on August 18th, 2024. ? Jenna Ortega is a rising star in both film and television. She has gained recognition for her acclaimed performances in horror films like X and the Netflix series Wednesday, where her portrayal of the iconic Wednesday Addams earned her critical acclaim and a Golden Globe nomination. She is currently promoting her new film "Beetlejuice, Beetlejuice."

Bonjour Olympics! VIVAIA opened first Pop-Up in Paris! VIVAIA Paris store, located beneath the Louvre Museum, attracts not only fashion enthusiasts but also cultural enthusiasts worldwide. We aspire to create a green and tranquil haven for customers amidst the hustle and bustle of the city, allowing each one of them to deeply feel the close connection between humans and nature and the importance of environmental conservation. Drawing inspiration from the profound artistic and cultural atmosphere of the Louvre, our store design incorporates elements of art, striving to reflect respect for nature and art in every detail and to experience the perfect fusion of environmental sustainability and cultural art.

VIVAIA x Business of Fashion Interview VIVAIA has been featured in the latest case study by BoF. BoF and VIVAIA General Manager Howard Herman had an insightful interview on "How Brands Can Balance DTC and Wholesale". "In June 2024, Vivaia introduced a feature on its site that displays Dillards stores where browsers within a 25-mile radius of that location can buy a specific item. The initial aim was to instill goodwill with customers who feel more comfortable buying a pair of shoes, which are often hard to fit, in-store. But it also gets customers used to perusing the brand’s site first before going to a store, upping the chances that they’ll go back to the site when they want to buy a particular style in an additional color or a similar-fitting item." Learn More: https://lnkd.in/gtZEbBpd