At Viva Strategic Communications I craft tailored solutions to meet your unique needs and budget. I understand that every organization is different, so when you tell me your budget, I’ll create a package specifically designed to maximize your resources and achieve your goals. With experience across five nonprofits in communications and fundraising, I bring a diverse background spanning performing arts, higher education, science, healthcare, human rights, and environmental sustainability. This allows me to offer a holistic, full-service approach to your nonprofit's needs. Whether you need marketing, fundraising, or strategic partnerships, I’m here to help your mission thrive. Let’s create the perfect package for you!
关于我们
Viva Strategic Communications (VSC) empowers nonprofits and small businesses with expert communication, development, publications, and event support. With proven strategies and strong relationships, VSC delivers lasting results, enabling clients to make a significant impact and advance social change.
- 网站
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www.vivastrategic.com
Viva Strategic Communications (VSC)的外部链接
- 所属行业
- 营销服务
- 规模
- 2-10 人
- 总部
- Washington ,DC
- 类型
- 私人持股
- 创立
- 2006
- 领域
- Marketing、Public Relations、Fundraising、Special Events、Media Relations和Publications
地点
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主要
US,DC,Washington ,Metro
动态
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A new report from The Center for Effective Philanthropy confirms what many in the nonprofit world have seen firsthand: MacKenzie Scott’s large, unrestricted gifts are transforming organizations and strengthening communities. Unlike traditional philanthropy, Scott’s no-strings-attached funding has helped nonprofits build long-term financial stability, expand services, and boost innovation—without the feared "funding cliff." Nonprofit leaders report increased confidence, reduced burnout, and greater capacity to serve their missions. With $19 billion given to over 2,000 organizations in just five years, Scott’s approach challenges philanthropic norms and demonstrates the power of trust-based giving.
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Nonprofit leaders are no strangers to change and disruption—from shifting policies and economic fluctuations to natural disasters and evolving donor priorities. In 2025, agility, resilience, and strategic collaboration will be more important than ever. ?????? ???????? ????????? ?????????? ???? ???????????????????? ???? ??????????????! Trust in nonprofits has risen by 5% to 57%, surpassing big business, government, and media—strengthening donor and community relationships. ?????? ???????????????????? ?????? ????????: ?? Public-Private Partnerships are Key ?? Financial Stability & Unrestricted Funding ?? Investing in Economic Development & Workforce Sustainability ???????????? ?????? ?????? ??????????????????????. ?? Time, treasure & talent fuel our mission. ?? Advocacy & awareness drive change. ?? Collaboration & commitment move us forward—together. As we move through 2025, let’s remember: If we want to go far, we must go together. ??? Read more: https://lnkd.in/dM_Atrzz
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Communications and Fundraising Consultant at Viva Strategic Communications | Health Advocacy Volunteer
New research from Bloomerang reveals that lack of transparency—not donor fatigue—is a key reason donors stop giving. In fact, 24% of donors stopped giving due to unclear impact reporting. ?? Key insights from the Mission Retainable report: ?? 82% of fundraisers say limited staff/resources—not donor fatigue—is their biggest hurdle. ?? Text messaging is underused despite being a top donor preference. ?? Donors want impact updates (65%), but only 36% of nonprofits provide them. ?? Mobile-friendly giving matters! Prioritizing digital wallets can increase engagement by 34%. Read more: https://lnkd.in/esTy7TNB
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The Communication & Giving Preferences of 641 Online Donors ??: https://lnkd.in/gJDQFpd6 ? 57% prefer to be thanked via email ? 52% would serve as a social media ambassador ? 44% give monthly ? 36% have donated by using a QR Code ? 12% have donated through Instagram
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Viva Strategic Communications is thrilled to introduce a new service: Webinar Trainings designed to elevate communications and fundraising efforts. These webinar sessions cover essential topics that will empower nonprofits and trade associations to grow and thrive in their mission-driven work: ?????????? ?????????????????? & ???????????????????? ? Donor Retention ? Monthly Giving Programs ? Lapsed Donor Programs ? Building and Managing a Volunteer Program ? Building and Maintaining Relationships with Major Donors ? Building a Successful Annual Campaign ? End-of-Year Campaigns ?????????????????? & ?????????????????????? ???????????????? ? Social Media Fundraising ? Social Media Algorithm Changes ? AI Tools for Marketing and Fundraising ? Grant Proposal Templates: Show Fundability ? Event ROI ? Marketing to Gen Z ? Storytelling for Fundraising ? Diversifying Funding ? Digital Advertising ? Social Media Lead & Partnership Generation ???????????????? & ???????????? ?????????????????? ? Building Your Brand Identity ? Public Relations ? Leveraging Influencers for Campaigns ???????????????????????? & ???????????????????????????? ? Storytelling for Impact – Crafting Compelling Narratives ? Crisis Communication & Reputation Management ? Media Relations – Building Relationships with Journalists ? Video & Visual Storytelling ? Effective Fundraising Communication Strategies ? Digital Content Strategy: Aligning Content with Organizational Goals ? Building an Inclusive and Accessible Communication Strategy ???????? & ???????????????????????? ? Data-Driven Fundraising ? Leveraging Data to Improve Communications ? Optimizing Website & SEO Strategies for Greater Reach These webinars are an excellent resource for trade associations and nonprofits to offer their staff or members. By providing practical, actionable strategies, these sessions can help them optimize their efforts and achieve a greater impact.
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Communications and Fundraising Consultant at Viva Strategic Communications | Health Advocacy Volunteer
The recent suspension of U.S. foreign aid has sent shockwaves through global humanitarian and development programs. With billions of dollars in funding frozen, local nonprofits in affected countries are stepping up to ensure vital services continue. ?? How Are They Adapting? ? Shifting to Local Government Support – Some programs transition to national or local government funding, like Ecuador’s Accelerated Basic Cycle program. ? Generating Income – Organizations like SEND Ghana use social enterprises to fund their missions. ? Tapping Local Philanthropy – Crowdfunding and corporate giving (like India's CSR law) are helping sustain programs. ? Engaging Diaspora Communities – Nonprofits are leveraging support from overseas donors who want to give back. While these strategies offer solutions, the abrupt halt of aid disrupts crucial services, from food programs to medical relief. Responsible donor exit strategies are essential to ensure local communities don’t bear the brunt of geopolitical decisions.
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Welcome to 2025: Doing Good Is No Longer Good Enough The nonprofit sector is at a turning point. Despite billions in donations, cutting-edge technology, and passionate teams, progress on society’s biggest challenges remains too slow. The problem? A mindset stuck in tradition over impact. ?? The Abundance Paradox: Why do nonprofits compete when they could collaborate? Imagine three struggling food banks joining forces—multiplying impact instead of duplicating efforts. ?? Rewriting the Playbook: From 4-day workweeks to outsourcing admin tasks, forward-thinking organizations are cutting inefficiencies and putting more resources toward their mission. ?? Tech as a Game Changer: AI is slashing admin time, freeing up staff for direct service. Innovation isn’t a luxury—it’s a necessity. ?? The Gen Z Effect: Authentic engagement beats polished reports. The next wave of impact belongs to organizations that meet communities where they are—both online and in person. 2025 demands a shift: from scarcity to abundance, tradition to transformation, and good intentions to game-changing results. Are you ready? https://lnkd.in/eTqAqaCy #Nonprofits #Innovation #Collaboration #SocialImpact #DoGoodDifferently
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Communications and Fundraising Consultant at Viva Strategic Communications | Health Advocacy Volunteer
In 2023, Americans gave $557 billion to charity. While total giving remains strong, fewer people are donating—dropping from 66.2% of U.S. adults in 2000 to just 45.8% in 2020. So, who is funding philanthropy? Fewer donors, but with larger individual contributions. ?? Why the shift? ?? Economic volatility & inflation – Many households have less disposable income to give. ?? Cultural & societal changes – Declining religious affiliation and trust in institutions impact giving. ?? Tax policy changes – A major driver of this trend. ?? The Tax Policy Effect The 2017 Tax Cuts and Jobs Act significantly altered charitable giving incentives: ?? The standard deduction increased, leading many donors to stop itemizing their deductions. ?? The number of taxpayers itemizing fell from 30% in 2017 to just 10% since 2018. ?? A 2018 study found these tax changes cut charitable giving by $20 billion in just one year. ?? What’s Next? With the second Trump administration now in office, tax policies could further shape charitable giving trends. Will new measures encourage more Americans to give, or will donations continue to concentrate among wealthier individuals? #NonprofitTrends #Philanthropy #CharitableGiving #Fundraising #DonorEngagement #TaxPolicy #GivingUSA